Xsi:schemalocation : http://www.openarchives.org/OAI/2.0/oai_dc.xsd
Title : The Cost of Covering the 2012 Games
Description : Media coverage of Olympic and Paralympic Games is an increasingly important aspect of the IOC's commercial interests and this case study assesses the IOC's approach to issuing broadcasting rights, in this case, to the BBC, as it faces planned budget cuts of 20%.
Subject : UKOER OER Olympic broadcasting rights BBC Trust strategy BBC coverage of 2012 Games
Creator : Elesa Zehndorfer
Type : text
Language : en-uk
Date : 2012-04-08T11:38:28+0100