Visit this resource

Xsi:schemalocation : http://www.openarchives.org/OAI/2.0/oai_dc.xsd

Title : The Cost of Covering the 2012 Games

Description : Media coverage of Olympic and Paralympic Games is an increasingly important aspect of the IOC's commercial interests and this case study assesses the IOC's approach to issuing broadcasting rights, in this case, to the BBC, as it faces planned budget cuts of 20%.

Subject : UKOER OER Olympic broadcasting rights BBC Trust strategy BBC coverage of 2012 Games

Creator :

Type : text

License : This work is licensed under a Creative Commons Attribution 2.0 UK: England and Wales License,except where otherwise noted within the resource.

License : This work is licensed under a Creative Commons Attribution 2.0 UK: England and Wales License,except where otherwise noted within the resource.

Language : en-uk

Date : 2012-04-08T11:38:28+0100