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14.23 Government Regulation of Industry (MIT) 14.23 Government Regulation of Industry (MIT)

Description

The objective of this course is to introduce you to the role of government in markets where competitive equilibria “fail.” In this course we will emphasize the importance of market structure and industrial performance, including the strategic interaction of firms. We will examine the behavior of individual markets in some detail, focusing on cost analysis, the determinants of market demand, investment behavior, market power, and the implications of government regulatory behavior. The course will be broken into three parts. In the first part, we will review firm behavior and the theory of the market. Here, we will discuss perfectly competitive markets (our “benchmark”), efficiency, market structure, strategic competition, and productivity. Once the foundations of the The objective of this course is to introduce you to the role of government in markets where competitive equilibria “fail.” In this course we will emphasize the importance of market structure and industrial performance, including the strategic interaction of firms. We will examine the behavior of individual markets in some detail, focusing on cost analysis, the determinants of market demand, investment behavior, market power, and the implications of government regulatory behavior. The course will be broken into three parts. In the first part, we will review firm behavior and the theory of the market. Here, we will discuss perfectly competitive markets (our “benchmark”), efficiency, market structure, strategic competition, and productivity. Once the foundations of the

Subjects

General equilibrium | General equilibrium | capital theory | capital theory | incomplete markets | incomplete markets | externalities | externalities | public goods | public goods

License

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15.010 Economic Analysis for Business Decisions (MIT) 15.010 Economic Analysis for Business Decisions (MIT)

Description

15.010 is the Sloan School's core subject in microeconomics, with sections for non-Sloan students labeled 15.011. Our objective is to give you a working knowledge of the analytical tools that bear most directly on the economic decisions firms must regularly make. We will emphasize market structure and industrial performance, including the strategic interaction of firms. We will examine the behavior of individual markets -- and the producers and consumers that sell and buy in those markets -- in some detail, focusing on cost analysis, the determinants of market demand, pricing strategy, market power, and the implications of government regulatory policies. We will also examine the implications of economics on other business practices, such as incentive plans, auctions, and transfer pricing. 15.010 is the Sloan School's core subject in microeconomics, with sections for non-Sloan students labeled 15.011. Our objective is to give you a working knowledge of the analytical tools that bear most directly on the economic decisions firms must regularly make. We will emphasize market structure and industrial performance, including the strategic interaction of firms. We will examine the behavior of individual markets -- and the producers and consumers that sell and buy in those markets -- in some detail, focusing on cost analysis, the determinants of market demand, pricing strategy, market power, and the implications of government regulatory policies. We will also examine the implications of economics on other business practices, such as incentive plans, auctions, and transfer pricing.

Subjects

auctions | auctions | transfer pricing | transfer pricing | market structure | market structure | industrial performance | industrial performance | strategic interaction of firms | strategic interaction of firms | individual markets | individual markets | producers and consumers | producers and consumers | sell and buy | sell and buy | cost analysis | cost analysis | determinants of market demand | determinants of market demand | pricing strategy | pricing strategy | market power | market power | implications of government regulatory policies | implications of government regulatory policies | implications of economics | implications of economics | business practices | business practices | incentive plans | incentive plans

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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11.433J Real Estate Economics (MIT) 11.433J Real Estate Economics (MIT)

Description

This course, offered by the MIT Center for Real Estate, focuses on developing an understanding of the macroeconomic factors that shape and influence markets for real property. We will develop the theory of land markets and locational choice. The material covered includes studies of changing economic activities, demographic trends, transportation and local government behavior as they affect real estate. This course, offered by the MIT Center for Real Estate, focuses on developing an understanding of the macroeconomic factors that shape and influence markets for real property. We will develop the theory of land markets and locational choice. The material covered includes studies of changing economic activities, demographic trends, transportation and local government behavior as they affect real estate.

Subjects

real estate; property; macroeconomic factors; supply and demand; market cycles; land markets; demographic trends; transportation; government regulation; real estate market; demographic analysis; regional growth; residential construction; new home building; commercial construction; retail stores; urban location theory; predicting demand; modeling techniques; urban economics; land use; urban growth; residential development; gentrification; zoning; property taxes; neighboorhood effects | real estate; property; macroeconomic factors; supply and demand; market cycles; land markets; demographic trends; transportation; government regulation; real estate market; demographic analysis; regional growth; residential construction; new home building; commercial construction; retail stores; urban location theory; predicting demand; modeling techniques; urban economics; land use; urban growth; residential development; gentrification; zoning; property taxes; neighboorhood effects | real estate | real estate | property | property | macroeconomic factors | macroeconomic factors | supply and demand | supply and demand | market cycles | market cycles | land markets | land markets | demographic trends | demographic trends | transportation | transportation | government regulation | government regulation | real estate market | real estate market | demographic analysis | demographic analysis | regional growth | regional growth | residential construction | residential construction | new home building | new home building | commercial construction | commercial construction | retail stores | retail stores | urban location theory | urban location theory | predicting demand | predicting demand | modeling techniques | modeling techniques | urban economics | urban economics | land use | land use | urban growth | urban growth | residential development | residential development | gentrification | gentrification | zoning | zoning | property taxes | property taxes | neighboorhood effects | neighboorhood effects

License

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14.20 Industrial Organization and Public Policy (MIT) 14.20 Industrial Organization and Public Policy (MIT)

Description

This is a course in industrial organization, the study of firms in markets. Industrial organization focuses on firm behavior in imperfectly competitive markets, which appear to be far more common than the perfectly competitive markets that were the focus of your basic microeconomics course. This field analyzes the acquisition and use of market power by firms, strategic interactions among firms, and the role of government competition policy. We will approach this subject from both theoretical and applied perspectives. This is a course in industrial organization, the study of firms in markets. Industrial organization focuses on firm behavior in imperfectly competitive markets, which appear to be far more common than the perfectly competitive markets that were the focus of your basic microeconomics course. This field analyzes the acquisition and use of market power by firms, strategic interactions among firms, and the role of government competition policy. We will approach this subject from both theoretical and applied perspectives.

Subjects

government | government | market power | market power | strategy | strategy | economics | economics | game theory | game theory | monopoly | monopoly | oligopoly | oligopoly | pricing | pricing | spatial model | spatial model | public policy | public policy | competitive markets | competitive markets | firm behavior | firm behavior | industrial organization | industrial organization | imperfectly competitive markets | imperfectly competitive markets | firm acquisition | firm acquisition | government competition policy | government competition policy | market power firms | market power firms | dynamic games | dynamic games

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.840 Special Seminar in Marketing: Marketing Management (MIT) 15.840 Special Seminar in Marketing: Marketing Management (MIT)

Description

The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science. The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.

Subjects

marketing management | marketing management | marketing analysis | marketing analysis | market research | market research | competitive analysis | competitive analysis | marketing science | marketing science | creating consumer value | creating consumer value | indentifying customer needs | indentifying customer needs | understand purchasing process | understand purchasing process | forming target segments | forming target segments | product positioning | product positioning | advertising | advertising | advertisements | advertisements | product distribution | product distribution | e-commerce | e-commerce | customer lifetime value | customer lifetime value | pricing | pricing | diffusion | diffusion | customer satisfaction | customer satisfaction | product life cyclce | product life cyclce | branding | branding | brands | brands | product life cycle | product life cycle

License

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Social marketing Social marketing

Description

Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals. This free course, Social marketing, examines the nature of social marketing and how the adoption of marketing concepts, frameworks and techniques developed for commercial marketers can be applied to the solution of social problems. First published on Wed, 06 Jul 2011 as Social marketing. To find out more visit The Open University's Openlearn website. Creative-Commons 2011 Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals. This free course, Social marketing, examines the nature of social marketing and how the adoption of marketing concepts, frameworks and techniques developed for commercial marketers can be applied to the solution of social problems. First published on Wed, 06 Jul 2011 as Social marketing. To find out more visit The Open University's Openlearn website. Creative-Commons 2011

Subjects

Business Studies | Business Studies | marketing | marketing | advertising | advertising | vortex | vortex | health | health | B324_1 | B324_1

License

Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Licence Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

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14.454 Macroeconomic Theory IV (MIT) 14.454 Macroeconomic Theory IV (MIT)

Description

This half-term course covers the macroeconomic implications of imperfections in labor markets, goods markets, credit and financial markets. The role of nominal rigidities is also an area of focus. This half-term course covers the macroeconomic implications of imperfections in labor markets, goods markets, credit and financial markets. The role of nominal rigidities is also an area of focus.

Subjects

macroeconomic implications of imperfections in labor markets | macroeconomic implications of imperfections in labor markets | macroeconomics | macroeconomics | goods markets | goods markets | credit markets | credit markets | financial markets | financial markets | nominal rigidities | nominal rigidities

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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14.121 Microeconomic Theory I (MIT) 14.121 Microeconomic Theory I (MIT)

Description

This half-semester course provides an introduction to microeconomic theory designed to meet the needs of students in the economics Ph.D. program. Some parts of the course are designed to teach material that all graduate students should know. Others are used to introduce methodologies. Topics include consumer and producer theory, markets and competition, general equilibrium, and tools of comparative statics and their application to price theory. Some topics of recent interest may also be covered. This half-semester course provides an introduction to microeconomic theory designed to meet the needs of students in the economics Ph.D. program. Some parts of the course are designed to teach material that all graduate students should know. Others are used to introduce methodologies. Topics include consumer and producer theory, markets and competition, general equilibrium, and tools of comparative statics and their application to price theory. Some topics of recent interest may also be covered.

Subjects

microeconomic theory | microeconomic theory | demand theory | demand theory | producer theory; partial equilibrium | producer theory; partial equilibrium | competitive markets | competitive markets | general equilibrium | general equilibrium | externalities | externalities | Afriat's theorem | Afriat's theorem | pricing | pricing | robust comparative statics | robust comparative statics | utility theory | utility theory | properties of preferences | properties of preferences | choice as primitive | choice as primitive | revealed preference | revealed preference | classical demand theory | classical demand theory | Kuhn-Tucker necessary conditions | Kuhn-Tucker necessary conditions | implications of Walras?s law | implications of Walras?s law | indirect utility functions | indirect utility functions | theorem of the maximum (Berge?s theorem) | theorem of the maximum (Berge?s theorem) | expenditure minimization problem | expenditure minimization problem | Hicksian demands | Hicksian demands | compensated law of demand | compensated law of demand | Slutsky substitution | Slutsky substitution | price changes and welfare | price changes and welfare | compensating variation | compensating variation | and welfare from new goods | and welfare from new goods | price indexes | price indexes | bias in the U.S. consumer price index | bias in the U.S. consumer price index | integrability | integrability | demand aggregation | demand aggregation | aggregate demand and welfare | aggregate demand and welfare | Frisch demands | Frisch demands | and demand estimation | and demand estimation | increasing differences | increasing differences | producer theory applications | producer theory applications | the LeCh?telier principle | the LeCh?telier principle | Topkis? theorem | Topkis? theorem | Milgrom-Shannon monotonicity theorem | Milgrom-Shannon monotonicity theorem | monopoly pricing | monopoly pricing | monopoly and product quality | monopoly and product quality | nonlinear pricing | nonlinear pricing | and price discrimination | and price discrimination | simple models of externalities | simple models of externalities | government intervention | government intervention | Coase theorem | Coase theorem | Myerson-Sattherthwaite proposition | Myerson-Sattherthwaite proposition | missing markets | missing markets | price vs. quantity regulations | price vs. quantity regulations | Weitzman?s analysis | Weitzman?s analysis | uncertainty | uncertainty | common property externalities | common property externalities | optimization | optimization | equilibrium number of boats | equilibrium number of boats | welfare theorems | welfare theorems | uniqueness and determinacy | uniqueness and determinacy | price-taking assumption | price-taking assumption | Edgeworth box | Edgeworth box | welfare properties | welfare properties | Pareto efficiency | Pareto efficiency | Walrasian equilibrium with transfers | Walrasian equilibrium with transfers | Arrow-Debreu economy | Arrow-Debreu economy | separating hyperplanes | separating hyperplanes | Minkowski?s theorem | Minkowski?s theorem | Existence of Walrasian equilibrium | Existence of Walrasian equilibrium | Kakutani?s fixed point theorem | Kakutani?s fixed point theorem | Debreu-Gale-Kuhn-Nikaido lemma | Debreu-Gale-Kuhn-Nikaido lemma | additional properties of general equilibrium | additional properties of general equilibrium | Microfoundations | Microfoundations | core | core | core convergence | core convergence | general equilibrium with time and uncertainty | general equilibrium with time and uncertainty | Jensen?s inequality | Jensen?s inequality | and security market economy | and security market economy | arbitrage pricing theory | arbitrage pricing theory | and risk-neutral probabilities | and risk-neutral probabilities | Housing markets | Housing markets | competitive equilibrium | competitive equilibrium | one-sided matching house allocation problem | one-sided matching house allocation problem | serial dictatorship | serial dictatorship | two-sided matching | two-sided matching | marriage markets | marriage markets | existence of stable matchings | existence of stable matchings | incentives | incentives | housing markets core mechanism | housing markets core mechanism

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.810 Marketing Management (MIT) 15.810 Marketing Management (MIT)

Description

15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products. 15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products.

Subjects

marketing | marketing | pricing | pricing | promotion | promotion | product distribution | product distribution | competitive analysis | competitive analysis | EVC-based strategy | EVC-based strategy | International market | International market | market strategy | market strategy

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.812 Marketing Management (MIT) 15.812 Marketing Management (MIT)

Description

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously). This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).

Subjects

marketing | marketing | customer | customer | segmenting | segmenting | market research | market research | consumer behavior | consumer behavior | advertising | advertising | ethics | ethics | competition | competition | pricing | pricing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.835 Entrepreneurial Marketing (MIT) 15.835 Entrepreneurial Marketing (MIT)

Description

This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions: Marketing Question: What and how am I selling to whom? New Venture Question: How do I best leverage my limited marketing recourses? Specifically, this course is designed to give students a broad and deep understanding of such topics as: What are major strategic constraints and issues confronted by entrepreneurs today? How can one identify and evaluate marketing opportunities? How do entrepreneurs achieve competitive advantages given limited marketing resources? What major marketing/sales tools are most useful in an entrepreneurial setting? Because there is no universal marketing solution applicable to all entrepr This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions: Marketing Question: What and how am I selling to whom? New Venture Question: How do I best leverage my limited marketing recourses? Specifically, this course is designed to give students a broad and deep understanding of such topics as: What are major strategic constraints and issues confronted by entrepreneurs today? How can one identify and evaluate marketing opportunities? How do entrepreneurs achieve competitive advantages given limited marketing resources? What major marketing/sales tools are most useful in an entrepreneurial setting? Because there is no universal marketing solution applicable to all entrepr

Subjects

entrepreneurship | entrepreneurship | marketing | marketing | strategy | strategy | pricing | pricing | distribution | distribution | customer relationship | customer relationship | preference | preference | venture | venture

License

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15.812 Marketing Management (MIT) 15.812 Marketing Management (MIT)

Description

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously). This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).

Subjects

marketing | marketing | customer | customer | segmenting | segmenting | market research | market research | consumer behavior | consumer behavior | advertising | advertising | ethics | ethics | competition | competition | pricing | pricing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.812 Marketing Management (MIT) 15.812 Marketing Management (MIT)

Description

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously). This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).

Subjects

marketing | marketing | customer | customer | segmenting | segmenting | market research | market research | consumer behavior | consumer behavior | advertising | advertising | ethics | ethics | competition | competition | pricing | pricing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.812 Marketing Management (MIT) 15.812 Marketing Management (MIT)

Description

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously). This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).

Subjects

marketing | marketing | customer | customer | segmenting | segmenting | market research | market research | consumer behavior | consumer behavior | advertising | advertising | ethics | ethics | competition | competition | pricing | pricing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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DE3C34 Marketing: An Introduction

Description

This unit is designed to provide you with a basic knowledge and understanding of marketing and the operations of a marketing department within an organisation. This Unit introduces you to the basic concepts of marketing and marketing research. It explains the nature and purpose of marketing in both profit and non-profit making organisations and introduces the concept of the marketing mix. You will consider organisations’ product, pricing, distribution and promotional decisions in relation to changing market conditions and you will examine marketing in terms of both consumer and industrial markets. The Unit relates to the marketing of both products and services. Marketing should be at the heart of all organisations and you will consider marketing’s pivotal role in relation to other orga

Subjects

DE3C 34 | marketing mix | marketing plan | consumer buyer behaviour | industrial buyer behaviour | branding | product life cycle | promotional mix | vertical marketing system | channels of distribution | SCQF Level 7

License

Licensed to colleges in Scotland only Licensed to colleges in Scotland only Except where expressly indicated otherwise on the face of these materials (i) copyright in these materials is owned by the Scottish Qualification Authority (SQA), and (ii) none of these materials may be Used without the express, prior, written consent of the Colleges Open Learning Exchange Group (COLEG) and SQA, except if and to the extent that such Use is permitted under COLEG's conditions of Contribution and Use of Learning Materials through COLEG’s Repository for the purposes of which these materials are COLEG Materials. Except where expressly indicated otherwise on the face of these materials (i) copyright in these materials is owned by the Scottish Qualification Authority (SQA), and (ii) none of these materials may be Used without the express, prior, written consent of the Colleges Open Learning Exchange Group (COLEG) and SQA, except if and to the extent that such Use is permitted under COLEG's conditions of Contribution and Use of Learning Materials through COLEG’s Repository for the purposes of which these materials are COLEG Materials. http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17761/LicenceSQAMaterialsCOLEG.pdf?sequence=1 http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17761/LicenceSQAMaterialsCOLEG.pdf?sequence=1 SQA

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The financial markets context The financial markets context

Description

How do financial markets match providers with users, and how efficiently does the market determine prices? Can investors rely on notoriously volatile stock markets to function efficiently? It can be difficult to determine whether successful investments are a matter of skill or luck. In this free course, The financial markets context, you will interrogate whether markets can function efficiently, and what factors might militate against this. You will also learn the importance of the Efficient Markets Hypothesis. First published on Thu, 19 Jul 2012 as The financial markets context. To find out more visit The Open University's Openlearn website. Creative-Commons 2012 How do financial markets match providers with users, and how efficiently does the market determine prices? Can investors rely on notoriously volatile stock markets to function efficiently? It can be difficult to determine whether successful investments are a matter of skill or luck. In this free course, The financial markets context, you will interrogate whether markets can function efficiently, and what factors might militate against this. You will also learn the importance of the Efficient Markets Hypothesis. First published on Thu, 19 Jul 2012 as The financial markets context. To find out more visit The Open University's Openlearn website. Creative-Commons 2012

Subjects

Accounting and Finance | Accounting and Finance | risk | risk | B821_2 | B821_2

License

Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Licence Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

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The market-led organisation The market-led organisation

Description

Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this free course, The market-led organisation, will improve your understanding of market orientation and of the process of going to market. It also assesses the importance of managing key internal and external relationships. First published on Wed, 27 Jul 2011 as The market-led organisation. To find out more visit The Open University's Openlearn website. Creative-Commons 2011 Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this free course, The market-led organisation, will improve your understanding of market orientation and of the process of going to market. It also assesses the importance of managing key internal and external relationships. First published on Wed, 27 Jul 2011 as The market-led organisation. To find out more visit The Open University's Openlearn website. Creative-Commons 2011

Subjects

Business Studies | Business Studies | marketing | marketing | customers | customers | B700_1 | B700_1

License

Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Licence Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

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15.810 Marketing Management: Analytics, Frameworks, and Applications (MIT) 15.810 Marketing Management: Analytics, Frameworks, and Applications (MIT)

Description

 This course helps students develop skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics. It presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting are presented.  This course helps students develop skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics. It presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting are presented.

Subjects

marketing ideas | marketing ideas | product strategy | product strategy | advertising | advertising | communications | communications | promotion | promotion | distribution | distribution | price | price | pricing | pricing | customer needs | customer needs | company skills | company skills | competition | competition | collaborators | collaborators | context in marketing and product development | context in marketing and product development | 5C's | 5C's | financial services | financial services | consumer products | consumer products | software | software | auto-mobiles | auto-mobiles | airline services | airline services | not-for-profit eye clinics | not-for-profit eye clinics | e-commerce | e-commerce

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.677J Urban Labor Markets and Employment Policy (MIT) 15.677J Urban Labor Markets and Employment Policy (MIT)

Description

This subject discusses the broader trends in the labor market, how urban labor markets function, public and private training policy, other labor market programs, the link between labor market policy and economic development, and the organization of work within firms. This subject discusses the broader trends in the labor market, how urban labor markets function, public and private training policy, other labor market programs, the link between labor market policy and economic development, and the organization of work within firms.

Subjects

urban labor | urban labor | labor markets | labor markets | employment policy | employment policy | demand for labor | demand for labor | unions | unions | work structures | work structures | youth labor market | youth labor market | adult training | adult training | living wage campaigns | living wage campaigns

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.822 Strategic Marketing Measurement (MIT) 15.822 Strategic Marketing Measurement (MIT)

Description

Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize understanding "the market." This course (15.822) deals with the market. The companion course (15.821) deals with the customer. The course will teach you how to write, conduct and analyze a marketing research survey. The emphasis will be on discovering market structure and segmentation, but you can pursue other project applications. A major objective of the course is to give you some "hands-on" exposure to analysis techniques that are widely used in consulting and marketing research factor analysis, perceptual mapping, conjoint, and cluster analysis). These techniques used to be considered advanced but now involve just a few keystrokes on most stat software packages. T Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize understanding "the market." This course (15.822) deals with the market. The companion course (15.821) deals with the customer. The course will teach you how to write, conduct and analyze a marketing research survey. The emphasis will be on discovering market structure and segmentation, but you can pursue other project applications. A major objective of the course is to give you some "hands-on" exposure to analysis techniques that are widely used in consulting and marketing research factor analysis, perceptual mapping, conjoint, and cluster analysis). These techniques used to be considered advanced but now involve just a few keystrokes on most stat software packages. T

Subjects

marketing research | marketing research | quantitative | quantitative | data analysis | data analysis | segmentation | segmentation | perceptual mapping | perceptual mapping | cluster | cluster | statistics | statistics

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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Retail marketing Retail marketing

Description

This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, before moving on to look at different forms of marketing communications and advertising used by retailers. First published on Fri, 26 Feb 2016 as Retail marketing. To find out more visit The Open University's Openlearn website. Creative-Commons 2016 This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, before moving on to look at different forms of marketing communications and advertising used by retailers. First published on Fri, 26 Feb 2016 as Retail marketing. To find out more visit The Open University's Openlearn website. Creative-Commons 2016

Subjects

Business Studies | Business Studies | retailing | retailing | marketing | marketing | advertising | advertising | communication | communication | consumers | consumers | shopping | shopping | B122_1 | B122_1

License

Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Licence Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

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14.771 Development Economics: Microeconomic Issues and Policy Models (MIT) 14.771 Development Economics: Microeconomic Issues and Policy Models (MIT)

Description

Prerequisites: 14.121, 14.122Topics include: Agricultural issues: peasant behavior, land tenancy, and interlinked markets. Credit and insurance market problems and institutions. Health, nutrition, and productivity. Gender bias. Education. Technological change. Government failures. Prerequisites: 14.121, 14.122Topics include: Agricultural issues: peasant behavior, land tenancy, and interlinked markets. Credit and insurance market problems and institutions. Health, nutrition, and productivity. Gender bias. Education. Technological change. Government failures.

Subjects

Agricultural issues | Agricultural issues | peasant behavior | peasant behavior | land tenancy | land tenancy | interlinked markets | interlinked markets | Credit market | Credit market | insurance market | insurance market | Health | Health | nutrition | nutrition | productivity | productivity | Gender bias | Gender bias | Education | Education | Technological change | Technological change | Government failures | Government failures

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.021J Real Estate Economics (MIT) 15.021J Real Estate Economics (MIT)

Description

This course, offered by the MIT Center for Real Estate, focuses on developing an understanding of the macroeconomic factors that shape and influence markets for real property. We will develop the theory of land markets and locational choice. The material covered includes studies of changing economic activities, demographic trends, transportation and local government behavior as they affect real estate. This course, offered by the MIT Center for Real Estate, focuses on developing an understanding of the macroeconomic factors that shape and influence markets for real property. We will develop the theory of land markets and locational choice. The material covered includes studies of changing economic activities, demographic trends, transportation and local government behavior as they affect real estate.

Subjects

real estate | real estate | property | property | macroeconomic factors | macroeconomic factors | supply and demand | supply and demand | market cycles | market cycles | land markets | land markets | demographic trends | demographic trends | transportation | transportation | government regulation | government regulation | real estate market | real estate market | demographic analysis | demographic analysis | regional growth | regional growth | residential construction | residential construction | new home building | new home building | commercial construction | commercial construction | retail stores | retail stores | urban location theory | urban location theory | predicting demand | predicting demand | modeling techniques | modeling techniques | urban economics | urban economics | land use | land use | urban growth | urban growth | residential development | residential development | gentrification | gentrification | zoning | zoning | property taxes | property taxes | neighboorhood effects | neighboorhood effects | neighborhood effects | neighborhood effects | 15.021 | 15.021 | 11.433 | 11.433

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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Agricultural Marketing and Price Analysis - Coffee

Description

The objective of this course is to provide students with a theoretical and empirical basis for valuating agricultural marketing organization and actors for market performance and public policy decision, and to enable them develop and use the tools of economic theory to analyse issues related to the marketing of agricultural commodities. In addition, case study reports and video footage that demonstrate coffee marketing in Ethiopia are included. After completing this course, the students should: Apply economic theory to problems of agricultural marketing; Design strategies for effective market performance; Use marketing concepts for analyzing market structure and performance in agriculture and formulate effective agricultural marketing policy; Apply theoretical models of imperfect market s

Subjects

License

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14.147 Topics in Game Theory (MIT) 14.147 Topics in Game Theory (MIT)

Description

This course is an advanced topics course on market and mechanism design. We will study existing or new market institutions, understand their properties, and think about whether they can be re-engineered or improved. Topics discussed include mechanism design, auction theory, one-sided matching in house allocation, two-sided matching, stochastic matching mechanisms, student assignment, and school choice. This course is an advanced topics course on market and mechanism design. We will study existing or new market institutions, understand their properties, and think about whether they can be re-engineered or improved. Topics discussed include mechanism design, auction theory, one-sided matching in house allocation, two-sided matching, stochastic matching mechanisms, student assignment, and school choice.

Subjects

game theory | game theory | mechanism design | mechanism design | auction theory | auction theory | one-sided matching | one-sided matching | house allocation | house allocation | market problems | market problems | two-sided matching | two-sided matching | stability | stability | many-to-one | many-to-one | one-to-one | one-to-one | small cores | small cores | large markets | large markets | stochastic matching mechanisms | stochastic matching mechanisms | student assignment | student assignment | school choice | school choice | resale markets | resale markets | dynamics | dynamics | simplicity | simplicity | robustness | robustness | limited rationality | limited rationality | message spaces | message spaces | sharing risk | sharing risk | decentralized exchanges | decentralized exchanges | over-the-counter exchanges | over-the-counter exchanges

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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