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ESD.57 Technology-based Business Transformation (MIT) ESD.57 Technology-based Business Transformation (MIT)

Description

Includes audio/video content: AV selected lectures. This course covers how to leverage major technology advances to significantly transform a business in the marketplace. There is a focus on major issues a business must deal with to transform its technical and market strategies successfully, including the organizational and cultural aspects that often cause such business transformations to fail. Class material draws from concrete experiences of IBM's major transformation in the late 1990s, when it aggressively embraced the Internet and came up with its e-business strategy. Includes audio/video content: AV selected lectures. This course covers how to leverage major technology advances to significantly transform a business in the marketplace. There is a focus on major issues a business must deal with to transform its technical and market strategies successfully, including the organizational and cultural aspects that often cause such business transformations to fail. Class material draws from concrete experiences of IBM's major transformation in the late 1990s, when it aggressively embraced the Internet and came up with its e-business strategy.

Subjects

innovation | innovation | technology | technology | strategy | strategy | business strategy | business strategy | end-user | end-user | market | market | leadership | leadership | organization | organization | disruptive technology | disruptive technology | e-business | e-business | e-commerce | e-commerce | IBM | IBM | 1990s | 1990s | innovator's dilemna | innovator's dilemna | competitiveness | competitiveness | outsourcing | outsourcing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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http://ocw.mit.edu/rss/all/mit-allavcourses.xml

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ESD.57 Technology-based Business Transformation (MIT)

Description

This course covers how to leverage major technology advances to significantly transform a business in the marketplace. There is a focus on major issues a business must deal with to transform its technical and market strategies successfully, including the organizational and cultural aspects that often cause such business transformations to fail. Class material draws from concrete experiences of IBM's major transformation in the late 1990s, when it aggressively embraced the Internet and came up with its e-business strategy.

Subjects

innovation | technology | strategy | business strategy | end-user | market | leadership | organization | disruptive technology | e-business | e-commerce | IBM | 1990s | innovator's dilemna | competitiveness | outsourcing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

Site sourced from

https://ocw.mit.edu/rss/all/mit-allcourses.xml

Attribution

Click to get HTML | Click to get attribution | Click to get URL

All metadata

See all metadata