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14.02 Principles of Macroeconomics (MIT) 14.02 Principles of Macroeconomics (MIT)

Description

This course provides an overview of the following macroeconomic issues: the determination of output, employment, unemployment, interest rates, and inflation. Monetary and fiscal policies are discussed, as are public debt and international economic issues. This course also introduces basic models of macroeconomics and illustrates principles with the experience of the United States and other economies. This course provides an overview of the following macroeconomic issues: the determination of output, employment, unemployment, interest rates, and inflation. Monetary and fiscal policies are discussed, as are public debt and international economic issues. This course also introduces basic models of macroeconomics and illustrates principles with the experience of the United States and other economies.

Subjects

macroeconomics | macroeconomics | economics | economics | output | output | employment | employment | determination | determination | unemployment | unemployment | interest rates | interest rates | Federal Reserve | Federal Reserve | inflation | inflation | monetary policy | monetary policy | fiscal policy | fiscal policy | public debt | public debt | international economics | international economics | goods market | goods market | market | market | financial markets | financial markets | open economy | open economy | exchange rate | exchange rate | labor market | labor market | phillips curve | phillips curve | growth | growth | Solow's model | Solow's model | MACROECONOMICS | MACROECONOMICS | ECONOMICS | ECONOMICS | OUTPUT | OUTPUT | Macroeconomics | Macroeconomics | EMPLOYMENT | EMPLOYMENT | DETERMINATION | DETERMINATION | UNEMPLOYMENT | UNEMPLOYMENT | INTEREST RATES | INTEREST RATES | FEDERAL RESERVE | FEDERAL RESERVE | INFLATION | INFLATION | MONETARY POLICY | MONETARY POLICY | FISCAL POLICY | FISCAL POLICY | PUBLIC DEBT | PUBLIC DEBT | INTERNATIONAL ECONOMICS | INTERNATIONAL ECONOMICS | GOODS MARKET | GOODS MARKET | MARKET | MARKET | FINANCIAL MARKETS | FINANCIAL MARKETS | OPEN ECONOMY | OPEN ECONOMY | EXCHANGE RATE | EXCHANGE RATE | LABOR MARKET | LABOR MARKET | PHILLIPS CURVE | PHILLIPS CURVE | GROWTH | GROWTH | SOLOW'S MODEL | SOLOW'S MODEL | Economics | Economics | Output | Output | Employment | Employment | Determination | Determination | Unemployment | Unemployment | Interest Rates | Interest Rates | Inflation | Inflation | Monetary Policy | Monetary Policy | Fiscal Policy | Fiscal Policy | Public Debt | Public Debt | International Economics | International Economics | Goods Market | Goods Market | Market | Market | Financial Markets | Financial Markets | Open Economy | Open Economy | Exchange Rate | Exchange Rate | Labor Market | Labor Market | Phillips Curve | Phillips Curve | Growth | Growth | Solow's Model | Solow's Model

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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Introduction to microeconomics Introduction to microeconomics

Description

This is a module framework. It can be viewed online or downloaded as a zip file. As taught Semester 1 2009/2010. There are no pre-requisites to taking this module and in particular there is no assumption of any prior knowledge of economics. For those who have taken A-level economics or any other version of economics some of the module content will appear familiar to you. However, the methods of analysis and the approach to teaching will quite probably be very different to anything experienced before and thus it is very important that good lecture notes are made, essays are thoughtfully written and background reading is undertaken. If not, then a degree level of understanding of the material will not be achieved. This module is suitable for study at undergraduate level 1 Dr Wyn Morga This is a module framework. It can be viewed online or downloaded as a zip file. As taught Semester 1 2009/2010. There are no pre-requisites to taking this module and in particular there is no assumption of any prior knowledge of economics. For those who have taken A-level economics or any other version of economics some of the module content will appear familiar to you. However, the methods of analysis and the approach to teaching will quite probably be very different to anything experienced before and thus it is very important that good lecture notes are made, essays are thoughtfully written and background reading is undertaken. If not, then a degree level of understanding of the material will not be achieved. This module is suitable for study at undergraduate level 1 Dr Wyn Morga

Subjects

UNow | UNow | UKOER | UKOER | Microeconomics | Microeconomics | Microeconomic Theory | Microeconomic Theory | Consumer Theory | Consumer Theory | Consumer Welfare and the Household as Supplier | Consumer Welfare and the Household as Supplier | The Firm's Supply | The Firm's Supply | Perfectly Competitive Markets | Perfectly Competitive Markets | Imperfectly Competitive Markets | Imperfectly Competitive Markets | Market Failure | Market Failure | Economics | Economics

License

Except for third party materials (materials owned by someone other than The University of Nottingham) and where otherwise indicated, the copyright in the content provided in this resource is owned by The University of Nottingham and licensed under a Creative Commons Attribution-NonCommercial-ShareAlike UK 2.0 Licence (BY-NC-SA) Except for third party materials (materials owned by someone other than The University of Nottingham) and where otherwise indicated, the copyright in the content provided in this resource is owned by The University of Nottingham and licensed under a Creative Commons Attribution-NonCommercial-ShareAlike UK 2.0 Licence (BY-NC-SA)

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14.02 Principles of Macroeconomics (MIT)

Description

This course provides an overview of the following macroeconomic issues: the determination of output, employment, unemployment, interest rates, and inflation. Monetary and fiscal policies are discussed, as are public debt and international economic issues. This course also introduces basic models of macroeconomics and illustrates principles with the experience of the United States and other economies.

Subjects

macroeconomics | economics | output | employment | determination | unemployment | interest rates | Federal Reserve | inflation | monetary policy | fiscal policy | public debt | international economics | goods market | market | financial markets | open economy | exchange rate | labor market | phillips curve | growth | Solow's model | MACROECONOMICS | ECONOMICS | OUTPUT | Macroeconomics | EMPLOYMENT | DETERMINATION | UNEMPLOYMENT | INTEREST RATES | FEDERAL RESERVE | INFLATION | MONETARY POLICY | FISCAL POLICY | PUBLIC DEBT | INTERNATIONAL ECONOMICS | GOODS MARKET | MARKET | FINANCIAL MARKETS | OPEN ECONOMY | EXCHANGE RATE | LABOR MARKET | PHILLIPS CURVE | GROWTH | SOLOW'S MODEL | Economics | Output | Employment | Determination | Unemployment | Interest Rates | Inflation | Monetary Policy | Fiscal Policy | Public Debt | International Economics | Goods Market | Market | Financial Markets | Open Economy | Exchange Rate | Labor Market | Phillips Curve | Growth | Solow's Model

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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A613 34 International Marketing - Primary Sources of Information

Description

The aim of this study section is to look at several sources of primary information in order to assist with researching the international market place. We will examine: * how companies gather primary information; * ways in which companies contact customers/general public; * tools used to obtain primary information.

Subjects

sources | primary | market | research | questionnaires | A61334 | A613 34 | Marketing / PR | International Marketing | B: Sales Marketing and Distribution | RETAILING | SCQF Level 7

License

Licensed to colleges in Scotland Licensed to colleges in Scotland http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17759/LicenceCOLEG.pdf?sequence=1 http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17759/LicenceCOLEG.pdf?sequence=1 COLEG COLEG

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A613 34 International Marketing - Secondary Sources of Information

Description

In this section we will look at several sources of secondary information in order to assist with researching the international market place. We will look at: what secondary information is; the main sources of secondary information today.

Subjects

research | internet | library | keyword | A61334 | A613 34 | Marketing / PR | International Marketing | B: Sales Marketing and Distribution | RETAILING | SCQF Level 7

License

Licensed to colleges in Scotland Licensed to colleges in Scotland http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17759/LicenceCOLEG.pdf?sequence=1 http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17759/LicenceCOLEG.pdf?sequence=1 COLEG COLEG

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A613 34 International Marketing - Portfolio Analysis

Description

In this section we will look at how companies prioritise specific international opportunities when selecting a new market place. We will look at: portfolio analysis based on the Boston Box Grid; the international aspects of portfolio analysis.

Subjects

portfolio | analysis | profit | cost | product | boston box | dog | cow | star | question mark | growth | A61334 | A613 34 | Marketing / PR | International Marketing | B: Sales Marketing and Distribution | RETAILING | SCQF Level 7

License

Licensed to colleges in Scotland Licensed to colleges in Scotland http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17759/LicenceCOLEG.pdf?sequence=1 http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17759/LicenceCOLEG.pdf?sequence=1 COLEG COLEG

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A613 34 International Marketing - Exporting: Direct And Indirect Methods

Description

In this section you will be analysing different ways firms can choose to access an international market. Then you will look at the advantages and disadvantages of each of these access methods and compare them.

Subjects

exporting | direct | indirect | agent | A61334 | A613 34 | Marketing / PR | International Marketing | B: Sales Marketing and Distribution | RETAILING | SCQF Level 7

License

Licensed to colleges in Scotland Licensed to colleges in Scotland http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17759/LicenceCOLEG.pdf?sequence=1 http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17759/LicenceCOLEG.pdf?sequence=1 COLEG COLEG

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A613 34 International Marketing - Price

Description

In this topics we will look at the price element of the marketing mix, which also includes product, place and promotion.

Subjects

price | strategy | cost | market | competition | legal issues | A61334 | A613 34 | Marketing / PR | International Marketing | B: Sales Marketing and Distribution | RETAILING | SCQF Level 7

License

Licensed to colleges in Scotland Licensed to colleges in Scotland http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17759/LicenceCOLEG.pdf?sequence=1 http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17759/LicenceCOLEG.pdf?sequence=1 COLEG COLEG

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A613 34 International Marketing - Product

Description

In this topics we will look at the product element of the marketing mix, which also includes price, place and promotion.

Subjects

product | marketing | mix | life cycle | growth | maturity | decline | introduction | A61334 | A613 34 | Marketing / PR | International Marketing | B: Sales Marketing and Distribution | RETAILING | SCQF Level 7

License

Licensed to colleges in Scotland Licensed to colleges in Scotland http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17759/LicenceCOLEG.pdf?sequence=1 http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17759/LicenceCOLEG.pdf?sequence=1 COLEG COLEG

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A613 34 International Marketing - Promotion

Description

In this topics we will look at the promotion element of the marketing mix, which also includes product, price and place.

Subjects

public | relations | advertising | selling | personal | sales | promotion | A61334 | A613 34 | Marketing / PR | International Marketing | SCQF Level 7 | B: Sales Marketing and Distribution | RETAILING

License

Licensed to colleges in Scotland Licensed to colleges in Scotland http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17759/LicenceCOLEG.pdf?sequence=1 http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17759/LicenceCOLEG.pdf?sequence=1 COLEG COLEG

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A613 34 International Marketing - Place

Description

In this topics we will look at the place element of the marketing mix, which also includes product, price and promotion.

Subjects

place | location | distribution | channel | pass | A61334 | A613 34 | Marketing / PR | International Marketing | B: Sales Marketing and Distribution | RETAILING | SCQF Level 7

License

Licensed to colleges in Scotland Licensed to colleges in Scotland http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17759/LicenceCOLEG.pdf?sequence=1 http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17759/LicenceCOLEG.pdf?sequence=1 COLEG COLEG

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A613 34 International Marketing - Study Guide

Description

This is a study guide for unit A613 34 International Marketing.

Subjects

study guide | A61334 | A613 34 | international marketing | Marketing / PR | International Marketing | B: Sales Marketing and Distribution | RETAILING | SCQF Level 7

License

Licensed to colleges in Scotland Licensed to colleges in Scotland http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17759/LicenceCOLEG.pdf?sequence=1 http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17759/LicenceCOLEG.pdf?sequence=1 COLEG COLEG

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DK0435 Marketing Planning in Travel and Tourism

Description

This unit is designed to enhance a basic knowledge of marketing by providing the candidate with the opportunity to put theory into practice through the gathering of marketing information and the development of a marketing plan for a travel or tourism business, based on an assessment of the marketplace. It will also give candidates some insight into practices in marketing research and some exposure to designing and administering a questionnaire for the purposes of gathering data for travel and tourism businesses. This reflects the fact that the vast majority of businesses in Scottish tourism are small in size and are therefore unlikely to retain the services of marketing research agencies on their behalf. Although designed with a clear emphasis on the travel and tourism sector, the unit cou

Subjects

DK04 35 | Marketing mix | Collecting and analysing data | Presenting data | Gathering data | Sampling | marketing research process | Customer motivation | Trends in travel and tourism | Marketing audits | Organisational goals | Product development | Developing a promotional plan | B: Sales Marketing and Distribution | RETAILING | SCQF Level 8

License

Except where expressly indicated otherwise on the face of these materials (i) copyright in these materials is owned by the Scottish Qualification Authority (SQA), and (ii) none of these materials may be Used without the express, prior, written consent of the Colleges Open Learning Exchange Group (COLEG) and SQA, except if and to the extent that such Use is permitted under COLEG's conditions of Contribution and Use of Learning Materials through COLEG鈥檚 Repository, for the purposes of which these materials are COLEG Materials. Except where expressly indicated otherwise on the face of these materials (i) copyright in these materials is owned by the Scottish Qualification Authority (SQA), and (ii) none of these materials may be Used without the express, prior, written consent of the Colleges Open Learning Exchange Group (COLEG) and SQA, except if and to the extent that such Use is permitted under COLEG's conditions of Contribution and Use of Learning Materials through COLEG鈥檚 Repository, for the purposes of which these materials are COLEG Materials. Licensed to colleges in Scotland only Licensed to colleges in Scotland only http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17761/LicenceSQAMaterialsCOLEG.pdf?sequence=1 http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17761/LicenceSQAMaterialsCOLEG.pdf?sequence=1 SQA SQA

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14.662 Labor Economics II (MIT) 14.662 Labor Economics II (MIT)

Description

This is the second of a two-part sequence of courses in labor economics. The course sequence is also open to qualified students in related fields and classes may be taken individually or out of sequence. This part of the sequence is principally concerned with issues relating to the determinants of the wage and salary distribution. The first half is organized around topics in wage determination, which are of particular interest for current research and policy and culminates with a focus on recent debates about the increasing dispersion of wage and salary income. The second half of the course is focused on labor market institutions and technological changes, and relates the debate about the income distribution to other major changes in the structure and texture of advanced industrial societi This is the second of a two-part sequence of courses in labor economics. The course sequence is also open to qualified students in related fields and classes may be taken individually or out of sequence. This part of the sequence is principally concerned with issues relating to the determinants of the wage and salary distribution. The first half is organized around topics in wage determination, which are of particular interest for current research and policy and culminates with a focus on recent debates about the increasing dispersion of wage and salary income. The second half of the course is focused on labor market institutions and technological changes, and relates the debate about the income distribution to other major changes in the structure and texture of advanced industrial societi

Subjects

labor | labor | economics | economics | trade unions | trade unions | wage differentials | wage differentials | international trade | international trade | wage and salary distribution | wage and salary distribution | wage determination | wage determination | increasing dispersion of wage and salary income | increasing dispersion of wage and salary income | labor market institutions | labor market institutions | technological changes | technological changes | income distribution | income distribution | United States and other advanced industrial countries | United States and other advanced industrial countries | moral hazard and agency | moral hazard and agency | Static single agent models | Static single agent models | Intrinsic motivation | Intrinsic motivation | Multiple tasks | Multiple tasks | Multiple agents | Multiple agents | Dynamic agency | Dynamic agency | Efficiency wages | Efficiency wages | Employer Wage Differentials | Employer Wage Differentials | Industry and firm size differentials | Industry and firm size differentials | Compensating differentials | Compensating differentials | Discrimination and Differentials by Race and Gender | Discrimination and Differentials by Race and Gender | Changes in the Wage Structure and Inequality | Changes in the Wage Structure and Inequality | Worker Motivation and Behavior | Worker Motivation and Behavior | Social Dimensions of the Labor Force | Social Dimensions of the Labor Force | Social class | Social class | Social capital | Social capital | Immigration | Immigration | Quasi-unions in the New Labor Market | Quasi-unions in the New Labor Market | Labor market regulations in a global economy | Labor market regulations in a global economy

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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F5A3 11 Event Organisation

Description

This Unit is designed to allow students to develop knowledge and skills regarding the practicalities of organising an actual event. It develops an understanding of the pre-planning processes of event organisation, the implementation of a planned event and the evaluation of the processes, roles and individuals involved in the organisation of an event. This Unit is suitable for students who have no previous experience of event organisation.

Subjects

F5A311 | TranSETT | event planning | event organisation | event evaluation | BA : Marketing/PR | B : Sales Marketing and Distribution | SCQF Level 5

License

Attribution-NonCommercial-ShareAlike 3.0 Unported Attribution-NonCommercial-ShareAlike 3.0 Unported http://creativecommons.org/licenses/by-nc-sa/3.0/ http://creativecommons.org/licenses/by-nc-sa/3.0/ Scotland's Colleges / SQA Scotland's Colleges / SQA

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11.975 Feeding Cities in the Global South: Challenges and Opportunities for Action in Cartagena (MIT) 11.975 Feeding Cities in the Global South: Challenges and Opportunities for Action in Cartagena (MIT)

Description

The purpose of this seminar is to provide a context for understanding the challenges of urban food provisioning from a perspective of sustainability and social inclusion in cities of the global South. The seminar will be specifically geared towards preparing students for direct participation in urban markets and food policy project intervention in Cartagena, Colombia. To learn more about the Cartagena Practicum, visit the class website. The purpose of this seminar is to provide a context for understanding the challenges of urban food provisioning from a perspective of sustainability and social inclusion in cities of the global South. The seminar will be specifically geared towards preparing students for direct participation in urban markets and food policy project intervention in Cartagena, Colombia. To learn more about the Cartagena Practicum, visit the class website.

Subjects

urban markets | urban markets | food policy | food policy | Cartagena | Cartagena | Colombia | Colombia | Bazurto Food Market | Bazurto Food Market | food chain supply | food chain supply | logistics | logistics | mobility | mobility | economic development | economic development | Latin America | Latin America

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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髇 de la Empresa Informativa 髇 de la Empresa Informativa

Description

En este curso se pretende trasladar a los alumnos los conocimientos b醩icos de gesti髇 empresarial necesarios para desarrollar su actividad profesional, teniendo en cuenta que el periodista desarrollo su trabajo en una empresa y que, adem醩, en muchas ocasiones le corresponde gestionar recursos financieros, materiales y humanos. En este curso se pretende trasladar a los alumnos los conocimientos b醩icos de gesti髇 empresarial necesarios para desarrollar su actividad profesional, teniendo en cuenta que el periodista desarrollo su trabajo en una empresa y que, adem醩, en muchas ocasiones le corresponde gestionar recursos financieros, materiales y humanos.

Subjects

Periodismo | Periodismo | Marketing informativo | Marketing informativo | 髇 del Producto | 髇 del Producto | 髇 y Promoci髇 del Producto Informativo | 髇 y Promoci髇 del Producto Informativo | Estructura Multimedia | Estructura Multimedia | Radio | Radio | | | 韘tica | 韘tica | Ingresos y Gastos | Ingresos y Gastos | Empresa informativa | Empresa informativa | Prensa | Prensa | Licenciatura en Periodismo | Licenciatura en Periodismo | 髇 de Empresa Informativa | 髇 de Empresa Informativa | Mercado publicitario | Mercado publicitario | 髇 de Recursos Humanos | 髇 de Recursos Humanos | 髇 Audiovisual | 髇 Audiovisual | 2010 | 2010

License

Copyright 2015, UC3M http://creativecommons.org/licenses/by-nc-sa/4.0/

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14.451 Macroeconomic Theory I (MIT) 14.451 Macroeconomic Theory I (MIT)

Description

The first half of the semester is an introduction to the techniques and the applications of dynamic general equilibrium models, with particular emphasis on models of economic growth. The first half of the semester is an introduction to the techniques and the applications of dynamic general equilibrium models, with particular emphasis on models of economic growth.

Subjects

growth facts | growth facts | growth models | growth models | neoclassical growth model | neoclassical growth model | Open Economies | Open Economies | Overlapping Generations | Overlapping Generations | Money | Money | Fluctuations | Fluctuations | Asset Pricing | Asset Pricing | Public Finance | Public Finance | Spillovers | Spillovers | Human Capital | Human Capital | Endogenous Growth | Endogenous Growth | research and development | research and development | Innovation | Innovation | Technological Change | Technological Change | Markets | Markets | Institutions | Institutions | Wealth Distribution | Wealth Distribution

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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U55075 Strategic Marketing Management: Examination Paper

Description

Examination paper

Subjects

Faculty of Business\U550 Marketing\U55075 Strategic Marketing Management

License

Copyright Oxford Brookes University, all rights reserved Copyright Oxford Brookes University, all rights reserved

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DG6P35 Marketing: Planning for a Domestic Market

Description

The unit is designed to enable you to evaluate the current marketing environment and develop a marketing plan suitable for a domestic market. This unit will give you a good understanding of the elements involved in marketing planning from conception to evaluation.

Subjects

DG6P 35 | marketing analysis | marketing strategy | marketing programmes | marketing audit | competitive advantage | Marketing plan | Marketing planning | SCQF Level 8

License

Licensed to colleges in Scotland only Licensed to colleges in Scotland only Except where expressly indicated otherwise on the face of these materials (i) copyright in these materials is owned by the Scottish Qualification Authority (SQA), and (ii) none of these materials may be Used without the express, prior, written consent of the Colleges Open Learning Exchange Group (COLEG) and SQA, except if and to the extent that such Use is permitted under COLEG's conditions of Contribution and Use of Learning Materials through COLEG鈥檚 Repository for the purposes of which these materials are COLEG Materials. Except where expressly indicated otherwise on the face of these materials (i) copyright in these materials is owned by the Scottish Qualification Authority (SQA), and (ii) none of these materials may be Used without the express, prior, written consent of the Colleges Open Learning Exchange Group (COLEG) and SQA, except if and to the extent that such Use is permitted under COLEG's conditions of Contribution and Use of Learning Materials through COLEG鈥檚 Repository for the purposes of which these materials are COLEG Materials. http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17761/LicenceSQAMaterialsCOLEG.pdf?sequence=1 http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17761/LicenceSQAMaterialsCOLEG.pdf?sequence=1 SQA

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DG6W34 Principles and Practices of Selling

Description

The unit is designed to give an insight into the role of personal selling in different types of organisations; in particular the role of selling in satisfying needs and wants by understanding the complex nature of buyer behaviour of both consumer and business. Outcomes 鈥 Understand the role of selling in different types of organisation. 鈥 Prepare and carry out a sales presentation to an organisation.

Subjects

DG6W 34 | personal selling | Marketing principles | Consumer buying behaviour | family as a DMU | marketing mix | Micro-environment | Market segmentation | Targeting | positioning | Relationship marketing | Key account management | sales process | SCQF Level 7

License

Licensed to colleges in Scotland only Licensed to colleges in Scotland only Except where expressly indicated otherwise on the face of these materials (i) copyright in these materials is owned by the Scottish Qualification Authority (SQA), and (ii) none of these materials may be Used without the express, prior, written consent of the Colleges Open Learning Exchange Group (COLEG) and SQA, except if and to the extent that such Use is permitted under COLEG's conditions of Contribution and Use of Learning Materials through COLEG鈥檚 Repository for the purposes of which these materials are COLEG Materials. Except where expressly indicated otherwise on the face of these materials (i) copyright in these materials is owned by the Scottish Qualification Authority (SQA), and (ii) none of these materials may be Used without the express, prior, written consent of the Colleges Open Learning Exchange Group (COLEG) and SQA, except if and to the extent that such Use is permitted under COLEG's conditions of Contribution and Use of Learning Materials through COLEG鈥檚 Repository for the purposes of which these materials are COLEG Materials. http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17761/LicenceSQAMaterialsCOLEG.pdf?sequence=1 http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17761/LicenceSQAMaterialsCOLEG.pdf?sequence=1 SQA

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髇 y Gesti髇 de la Empresa Informativa 髇 y Gesti髇 de la Empresa Informativa

Description

Se transmite a los alumnos conocimientos b醩icos de gesti髇 de medios de comunicaci髇, teniendo en cuenta que la actividad profesional del periodista se desarrolla en una empresa y que, en muchas ocasiones, al periodista le corresponde gestionar recursos financieros, materiales y humanos; as como tomar decisiones sobre la comercializaci髇 de los productos informativos. Se transmite a los alumnos conocimientos b醩icos de gesti髇 de medios de comunicaci髇, teniendo en cuenta que la actividad profesional del periodista se desarrolla en una empresa y que, en muchas ocasiones, al periodista le corresponde gestionar recursos financieros, materiales y humanos; as como tomar decisiones sobre la comercializaci髇 de los productos informativos.

Subjects

Periodismo | Periodismo | Empresa informativa | Empresa informativa | Marketing informativo | Marketing informativo | 髇 del Producto | 髇 del Producto | 髇 Audiovisual | 髇 Audiovisual | Estructura Multimedia | Estructura Multimedia | Radio | Radio | | | 韘tica | 韘tica | Mercado publicitario | Mercado publicitario | 髇 de Recursos Humanos | 髇 de Recursos Humanos | Prensa | Prensa | 髇 de Empresa Informativa | 髇 de Empresa Informativa | Grado en Periodismo | Grado en Periodismo | 2014 | 2014 | 髇 y Promoci髇 del Producto Informativo | 髇 y Promoci髇 del Producto Informativo

License

Copyright 2015, UC3M http://creativecommons.org/licenses/by-nc-sa/4.0/

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17.910 Reading Seminar in Social Science: International Political Economy (MIT) 17.910 Reading Seminar in Social Science: International Political Economy (MIT)

Description

This course examines the politics of international economic relations. We begin with a discussion of the analytical "lenses" through which we can view the global economy. We then examine the politics of trade policy, multinational corporations, and international monetary and financial relations. We will also examine third-world development, communist transition, and the debate over "globalization." Finally we will explore the fight against terrorist financing and money laundering, the proper role of international financial institutions (including the IMF), and the impact of the global economy on the ability of governments to make policy within their own borders. This course examines the politics of international economic relations. We begin with a discussion of the analytical "lenses" through which we can view the global economy. We then examine the politics of trade policy, multinational corporations, and international monetary and financial relations. We will also examine third-world development, communist transition, and the debate over "globalization." Finally we will explore the fight against terrorist financing and money laundering, the proper role of international financial institutions (including the IMF), and the impact of the global economy on the ability of governments to make policy within their own borders.

Subjects

Markets | Markets | Multilateral Trade System | Multilateral Trade System | trade policy | trade policy | trade | trade | development | development | Foreign Direct Investment | Foreign Direct Investment | Multinational Corporation | Multinational Corporation | International Monetary System | International Monetary System | exchange rate | exchange rate | politics | politics | politicay economy | politicay economy | International Financial Institutions | International Financial Institutions | International Finance and Development | International Finance and Development | Economies in Transition | Economies in Transition | Positive and Negative Externalities of Globalization | Positive and Negative Externalities of Globalization | global economy | global economy | financial flows | financial flows | internationalization of production | internationalization of production | third world development | third world development | communist transition | communist transition | terroist financing | terroist financing | money laundering | money laundering | IMF | IMF

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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14.662 Labor Economics II (MIT) 14.662 Labor Economics II (MIT)

Description

This is the second of a two-part sequence of courses in labor economics. The course sequence is also open to qualified students in related fields and classes may be taken individually or out of sequence. This part of the sequence is principally concerned with issues relating to the determinants of the wage and salary distribution. The first half is organized around topics in wage determination, which are of particular interest for current research and policy and culminates with a focus on recent debates about the increasing dispersion of wage and salary income. The second half of the course is focused on labor market institutions and technological changes, and relates the debate about the income distribution to other major changes in the structure and texture of advanced industrial societi This is the second of a two-part sequence of courses in labor economics. The course sequence is also open to qualified students in related fields and classes may be taken individually or out of sequence. This part of the sequence is principally concerned with issues relating to the determinants of the wage and salary distribution. The first half is organized around topics in wage determination, which are of particular interest for current research and policy and culminates with a focus on recent debates about the increasing dispersion of wage and salary income. The second half of the course is focused on labor market institutions and technological changes, and relates the debate about the income distribution to other major changes in the structure and texture of advanced industrial societi

Subjects

labor | labor | economics | economics | trade unions | trade unions | wage differentials | wage differentials | international trade | international trade | wage and salary distribution | wage and salary distribution | wage determination | wage determination | increasing dispersion of wage and salary income | increasing dispersion of wage and salary income | labor market institutions | labor market institutions | technological changes | technological changes | income distribution | income distribution | United States and other advanced industrial countries | United States and other advanced industrial countries | moral hazard and agency | moral hazard and agency | Static single agent models | Static single agent models | Intrinsic motivation | Intrinsic motivation | Multiple tasks | Multiple tasks | Multiple agents | Multiple agents | Dynamic agency | Dynamic agency | Efficiency wages | Efficiency wages | Employer Wage Differentials | Employer Wage Differentials | Industry and firm size differentials | Industry and firm size differentials | Compensating differentials | Compensating differentials | Discrimination and Differentials by Race and Gender | Discrimination and Differentials by Race and Gender | Changes in the Wage Structure and Inequality | Changes in the Wage Structure and Inequality | Worker Motivation and Behavior | Worker Motivation and Behavior | Social Dimensions of the Labor Force | Social Dimensions of the Labor Force | Social class | Social class | Social capital | Social capital | Immigration | Immigration | Quasi-unions in the New Labor Market | Quasi-unions in the New Labor Market | Labor market regulations in a global economy | Labor market regulations in a global economy

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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Introduction to macroeconomics Introduction to macroeconomics

Description

This is a module framework. It can be viewed online or downloaded as a zip file. As taught in Spring Semester 2010. This module provides an introduction to modern macroeconomic analysis. Macroeconomics is concerned with some of the most pressing and fundamental questions economists can ask, such as: What determines economic growth? Why do economies exhibit expansions ('booms') and contractions ('busts') in output? What drives employment and wages, saving and investment? What causes inflation and why is it a problem? What, if anything, can governments do to improve the performance of an economy? Microeconomics is concerned with the analysis of economic agents and markets at the individual level. Macroeconomics is concerned with the aggregate implications of microeconomic behaviour a This is a module framework. It can be viewed online or downloaded as a zip file. As taught in Spring Semester 2010. This module provides an introduction to modern macroeconomic analysis. Macroeconomics is concerned with some of the most pressing and fundamental questions economists can ask, such as: What determines economic growth? Why do economies exhibit expansions ('booms') and contractions ('busts') in output? What drives employment and wages, saving and investment? What causes inflation and why is it a problem? What, if anything, can governments do to improve the performance of an economy? Microeconomics is concerned with the analysis of economic agents and markets at the individual level. Macroeconomics is concerned with the aggregate implications of microeconomic behaviour a

Subjects

UNow | UNow | UKOER | UKOER | Macroeconomics | Macroeconomics | Analysis of Markets | Analysis of Markets | Key Economic Indicators | Key Economic Indicators | GDP | GDP | Economic Growth | Economic Growth | Economic Fluctuations | Economic Fluctuations | Money and Prices | Money and Prices | Government Policy | Government Policy | Economics | Economics

License

Except for third party materials (materials owned by someone other than The University of Nottingham) and where otherwise indicated, the copyright in the content provided in this resource is owned by The University of Nottingham and licensed under a Creative Commons Attribution-NonCommercial-ShareAlike UK 2.0 Licence (BY-NC-SA) Except for third party materials (materials owned by someone other than The University of Nottingham) and where otherwise indicated, the copyright in the content provided in this resource is owned by The University of Nottingham and licensed under a Creative Commons Attribution-NonCommercial-ShareAlike UK 2.0 Licence (BY-NC-SA)

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