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15.840 Special Seminar in Marketing: Marketing Management (MIT) 15.840 Special Seminar in Marketing: Marketing Management (MIT)

Description

The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science. The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.

Subjects

marketing management | marketing management | marketing analysis | marketing analysis | market research | market research | competitive analysis | competitive analysis | marketing science | marketing science | creating consumer value | creating consumer value | indentifying customer needs | indentifying customer needs | understand purchasing process | understand purchasing process | forming target segments | forming target segments | product positioning | product positioning | advertising | advertising | advertisements | advertisements | product distribution | product distribution | e-commerce | e-commerce | customer lifetime value | customer lifetime value | pricing | pricing | diffusion | diffusion | customer satisfaction | customer satisfaction | product life cyclce | product life cyclce | branding | branding | brands | brands | product life cycle | product life cycle

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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Subjects

actors | actors | florida | florida | celebrities | celebrities | advertisements | advertisements | palmbeach | palmbeach | sunbathing | sunbathing | georgehamilton | georgehamilton | suntans | suntans

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Eubank Machinery Company. Eubank Machinery Company.

Description

Subjects

women | women | advertisements | advertisements | calendars | calendars | rppc | rppc

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Three African American boys in Apalachicola Three African American boys in Apalachicola

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Subjects

pets | pets | dogs | dogs | children | children | florida | florida | advertisements | advertisements | apalachicola | apalachicola | africanamericanchildren | africanamericanchildren

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Compliments of the Fischer Piano Compliments of the Fischer Piano

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Subjects

tradecards | tradecards | advertisements | advertisements | piano | piano

License

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Waltham Railroad Watches Waltham Railroad Watches

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Subjects

tradecards | tradecards | advertisements | advertisements | railroads | railroads | jewelers | jewelers | watches | watches

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Kitchen Queen Baking Powder Kitchen Queen Baking Powder

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Subjects

tradecards | tradecards | advertisements | advertisements | baking | baking

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Carpenter Organ Carpenter Organ

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Subjects

tradecards | tradecards | advertisements | advertisements | organs | organs | children | children

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Compliments of Dallas Show Case and M'F'G Co. Compliments of Dallas Show Case and M'F'G Co.

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Subjects

tradecards | tradecards | advertisements | advertisements | houses | houses | children | children

License

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Co. Co.

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Subjects

tradecards | tradecards | advertisements | advertisements | liquor | liquor | whiskey | whiskey

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The Harvard Piano The Harvard Piano

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Subjects

tradecards | tradecards | advertisements | advertisements | piano | piano | musictrade | musictrade

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Cahn Bros. Cahn Bros.

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Subjects

tradecards | tradecards | advertisements | advertisements | flowers | flowers | clothing | clothing | retailstores | retailstores

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Boedeker Bros. Confectionery Boedeker Bros. Confectionery

Description

Subjects

tradecards | tradecards | advertisements | advertisements | confectionery | confectionery | dolls | dolls | girls | girls

License

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Boedeker Bros. Confectionery Boedeker Bros. Confectionery

Description

Subjects

tradecards | tradecards | advertisements | advertisements | confectionery | confectionery | girls | girls | cats | cats

License

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O. M. Allen, Jr., Buggy Co., Dallas, Texas. O. M. Allen, Jr., Buggy Co., Dallas, Texas.

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Subjects

tradecards | tradecards | advertisements | advertisements | children | children

License

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O. M. Allen, Jr., Buggy Co., Dallas, Texas. O. M. Allen, Jr., Buggy Co., Dallas, Texas.

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Subjects

tradecards | tradecards | advertisements | advertisements | carriages | carriages | men | men | women | women

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Compliments of Will A. Watkin Music Co. Compliments of Will A. Watkin Music Co.

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Subjects

tradecards | tradecards | advertisements | advertisements | children | children | musictrade | musictrade

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I Use Wright's Pond Lily Toilet Wash. I Use Wright's Pond Lily Toilet Wash.

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Subjects

tradecards | tradecards | advertisements | advertisements | cleaning | cleaning | cleaningsupplies | cleaningsupplies | soap | soap

License

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Austen's Forest Flower Cologne. Austen's Forest Flower Cologne.

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Subjects

advertisements | advertisements | tradecards | tradecards | cherubs | cherubs | perfumes | perfumes | text | text

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Freckeleater Freckeleater

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Subjects

advertisements | advertisements | tradecards | tradecards | fortunetelling | fortunetelling | palmistry | palmistry | beautyproducts | beautyproducts

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Compliments...The Texas Pacific Railway Compliments...The Texas Pacific Railway

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Subjects

tradecards | tradecards | advertisements | advertisements | railways | railways | texaspacificrailway | texaspacificrailway | peacock | peacock | romany | romany

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T and P Elegant Dining Cars A-La-Carte Service T and P Elegant Dining Cars A-La-Carte Service

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Subjects

advertisements | advertisements | tradecards | tradecards | texaspacificrailway | texaspacificrailway | diningcarservice | diningcarservice | indians | indians | boats | boats

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Smith, Great Shoe Stores Smith, Great Shoe Stores

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Subjects

tradecards | tradecards | advertisements | advertisements | footwear | footwear

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Will A. Watkin Music Co. Will A. Watkin Music Co.

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Subjects

tradecards | tradecards | advertisements | advertisements | music | music | kittens | kittens | frog | frog

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A Perfect Model A Perfect Model

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Subjects

tradecards | tradecards | advertising | advertising | advertisements | advertisements | agriculturalmachinery | agriculturalmachinery | woman | woman

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