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Soft drink label from a bottle of Wimmers Lime flavour Soft drink label from a bottle of Wimmers Lime flavour

Description

Subjects

advertising | advertising | graphicdesign | graphicdesign | label | label | beverage | beverage | queensland | queensland | labels | labels | soda | soda | lime | lime | sunshinecoast | sunshinecoast | commercialart | commercialart | statelibraryofqueensland | statelibraryofqueensland | cooroy | cooroy | wimmers | wimmers | limeflavour | limeflavour | commercialadvertising | commercialadvertising | slq | slq

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'Hmm, maybe it's time for an upgrade'

Description

Turners staff member, Dave Grey, models for a publicity shot, June 1961 (TWAM ref. DT.TUR/2/26788F). To read a blog about Turners advertising techniques see www.twmuseums.org.uk/engage/blog/turners-saved-my-marriage/. Tyne and Wear Archives presents a set of images taken by the Newcastle-based firm Turners (Photography) Ltd. They were taken by the firm on is own account for possible use in their advertising campaigns. Turners frequently hired models to help promote their work and to encourage sales in their shops. Some of the shots are humorous or bizarre while others are quite suggestive. The images are fascinating for what they tell us about the times that produced them ? the fashions, the attitudes, the technology ? Most of the images are quirky and almost seem to invite comments. If you?d like to suggest alternative captions we?d be delighted to hear them! (Copyright) We're happy for you to share this digital image within the spirit of The Commons. Please cite 'Tyne & Wear Archives & Museums' when reusing. Certain restrictions on high quality reproductions and commercial use of the original physical version apply though; if you're unsure please email info@twarchives.org.uk.

Subjects

model | modelling | turnersphotography | newcastleupontyne | photography | publicity | 1960s | studio | photographer | socialhistory | blackandwhitephotograph | digitalimage | archives | wonderful | interesting | unusual | modellingforturners | pose | neutralbackground | floor | wall | trousers | chain | crease | shirt | hat | camera | stand | standing | shadow | artificiallight | interior | room | turnersstaffmember | models | publicityshot | davegrey | june1961 | turnersadvertisingtechniques | advertising | turnersphotographyltd | northeastofengland | unitedkingdom | advertisingcampaign | promotion | sales | retail | consumerism | fashions | attitudes | humorous | portrait | view | glimpse | fascinating

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Dear old Neddy - he never let her down!

Description

Model poses for a Turners publicity shot, October 1958 (TWAM ref. DT.TUR/4/AG1083/1). To read a blog about Turners advertising techniques see www.twmuseums.org.uk/engage/blog/turners-saved-my-marriage/. Tyne and Wear Archives presents a set of images taken by the Newcastle-based firm Turners (Photography) Ltd. They were taken by the firm on is own account for possible use in their advertising campaigns. Turners frequently hired models to help promote their work and to encourage sales in their shops. Some of the shots are humorous or bizarre while others are quite suggestive. The images are fascinating for what they tell us about the times that produced them ? the fashions, the attitudes, the technology ? Most of the images are quirky and almost seem to invite comments. If you?d like to suggest alternative captions we?d be delighted to hear them! (Copyright) We're happy for you to share this digital image within the spirit of The Commons. Please cite 'Tyne & Wear Archives & Museums' when reusing. Certain restrictions on high quality reproductions and commercial use of the original physical version apply though; if you're unsure please email info@twarchives.org.uk.

Subjects

model | modelling | turnersphotography | newcastleupontyne | photography | publicity | toy | donkey | 1950s | studio | fashion | socialhistory | archives | modellingforturners | woman | glitter | female | feminine | bracelet | dress | makeup | lipstick | fluffy | animal | ear | nailpolish | finger | hand | fabric | decoration | crease | floor | interior | room | neutralbackground | wall | smiling | seated | jewellery | earring | hair | posing | pose | poses | turnerspublicityshot | october1958 | advertising | consumerism | advertisingcampaign | turnersphotographyltd | northeastofengland | unitedkingdom | newcastle | amusing | unusual | interesting | shot | show | glimpse | view | turnersadvertisingtechniques | sales | retail | business | economy | suggestive | bodylanguage | quirky | mark | grain | colourphotograph | digitalimage | industry | feet | elbow

License

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15.810 Introduction to Marketing (MIT) 15.810 Introduction to Marketing (MIT)

Description

This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving.

Subjects

marketing ideas | marketing ideas | product strategy | product strategy | advertising | advertising | communications | promotion | distribution | communications | promotion | distribution | price | price | pricing | pricing | customer needs | customer needs | company skills | company skills | competition | competition | collaborators | collaborators | context in marketing and product development | context in marketing and product development | 5C's | 5C's | financial services | financial services | consumer products | consumer products | software | software | auto-mobiles | auto-mobiles | airline services | airline services | not-for-profit eye clinics | not-for-profit eye clinics | e-commerce | e-commerce | MARKETING | MARKETING | PRODUCT STRATEGY | PRODUCT STRATEGY | ADVERTISING | ADVERTISING | COMMUNICATIONS | COMMUNICATIONS | PRODUCT DEVELOPMENT | PRODUCT DEVELOPMENT | Marketing | Marketing | Product Strategy | Product Strategy | Advertising | Advertising | Communications | Communications | Product Development | Product Development

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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21H.206 American Consumer Culture (MIT) 21H.206 American Consumer Culture (MIT)

Description

This course examines how and why twentieth-century Americans came to define the "good life" through consumption, leisure, and material abundance. Explores how such things as department stores, advertising, mass-produced cars, and suburbs transformed the American economy, society and politics. This course examines how and why twentieth-century Americans came to define the "good life" through consumption, leisure, and material abundance. Explores how such things as department stores, advertising, mass-produced cars, and suburbs transformed the American economy, society and politics.

Subjects

twentieth century history | twentieth century history | history | history | popular culture | popular culture | united states | united states | marketing | marketing | mass-production | mass-production | consumption | consumption | economics | economics | politics | politics | middle class | middle class | twentieth-century Americans | twentieth-century Americans | 20th century | 20th century | good lif | good lif | leisure | leisure | material abundance | material abundance | department stores | department stores | advertising | advertising | mass-produced cars | mass-produced cars | suburbs | suburbs | American economy | American economy | American society | American society | American politics | American politics | mass market | mass market | turn of the century | turn of the century | middle-class society | middle-class society | interwar America | interwar America | mass culture | mass culture | postwar America | postwar America | conspicuous consumption | conspicuous consumption | good life | good life | cars | cars | automobiles | automobiles | vehicles | vehicles | window | window | storefront | storefront | store | store | shop | shop | showroom | showroom | dealers | dealers | dealership | dealership

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.810 Introduction to Marketing (MIT) 15.810 Introduction to Marketing (MIT)

Description

This course explores theory and practice that draws on Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged. This course explores theory and practice that draws on Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged.

Subjects

marketing ideas | marketing ideas | product strategy | product strategy | advertising | advertising | communications | promotion | distribution | communications | promotion | distribution | price | price | pricing | pricing | customer needs | customer needs | company skills | company skills | competition | competition | collaborators | collaborators | context in marketing and product development | context in marketing and product development | 5C's | 5C's | financial services | financial services | consumer products | consumer products | software | software | auto-mobiles | auto-mobiles | airline services | airline services | not-for-profit eye clinics | not-for-profit eye clinics | e-commerce | e-commerce

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.810 Introduction to Marketing (MIT) 15.810 Introduction to Marketing (MIT)

Description

This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses.

Subjects

competition | competition | customer orientation | customer orientation | marketing | marketing | distribution policy | distribution policy | advertising | advertising | pricing | pricing | product strategy | product strategy

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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11.957 Frameworks of Urban Governance (MIT) 11.957 Frameworks of Urban Governance (MIT)

Description

Urban governance comprises the various forces, institutions, and movements that guide economic and physical development, the distribution of resources, social interactions, and other aspects of daily life in urban areas. This course examines governance from legal, political, social, and economic perspectives. In addition, we will discuss how these structures constrain collective decision making about particular urban issues (immigration, education…). Assignments will be nightly readings and a short paper relating an urban issue to the frameworks outlined in the class. Urban governance comprises the various forces, institutions, and movements that guide economic and physical development, the distribution of resources, social interactions, and other aspects of daily life in urban areas. This course examines governance from legal, political, social, and economic perspectives. In addition, we will discuss how these structures constrain collective decision making about particular urban issues (immigration, education…). Assignments will be nightly readings and a short paper relating an urban issue to the frameworks outlined in the class.

Subjects

physical development | physical development | urban sector | urban sector | urban politics | urban politics | immigration | immigration | education | education | economics | economics | environment | environment | public finance | public finance | environmental economics | environmental economics | research | research | causation | causation | pigovian taxes | pigovian taxes | coasian | coasian | bost-benefit analysis | bost-benefit analysis | public economics | public economics | hedonic method | hedonic method | valuation | valuation | housing | housing | health effects | health effects | dose-response | dose-response | avoidance | avoidance | household production function | household production function | locational equilibrium | locational equilibrium | policy | policy | regulations | regulations | double dividend | double dividend | climate change | climate change | development | development | markets | markets | labor | labor | workplace | workplace | safety | safety | advertising | advertising | traffic | traffic

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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14.475 Environmental Economics and Government Responses to Market Failure (MIT) 14.475 Environmental Economics and Government Responses to Market Failure (MIT)

Description

This course explores the theory behind and evidence on regulatory, tax, and other government responses to problems of market failure. Special emphasis is given to developing and implementing tools to evaluate environmental policies. Other topics include cost-benefit analysis, measurement of the benefits of non-market goods and costs of regulations, and the evaluation of the impact of regulations in areas such as financial markets, workplace health and safety, consumer product safety, and other contexts. This course explores the theory behind and evidence on regulatory, tax, and other government responses to problems of market failure. Special emphasis is given to developing and implementing tools to evaluate environmental policies. Other topics include cost-benefit analysis, measurement of the benefits of non-market goods and costs of regulations, and the evaluation of the impact of regulations in areas such as financial markets, workplace health and safety, consumer product safety, and other contexts.

Subjects

economics | economics | environment | environment | public finance | public finance | environmental economics | environmental economics | research | research | causation | causation | pigovian taxes | pigovian taxes | coasian | coasian | bost-benefit analysis | bost-benefit analysis | public economics | public economics | hedonic method | hedonic method | valuation | valuation | housing | housing | health effects | health effects | dose-response | dose-response | avoidance | avoidance | household production function | household production function | locational equilibrium | locational equilibrium | policy | policy | regulations | regulations | double dividend | double dividend | climate change | climate change | development | development | markets | markets | labor | labor | workplace | workplace | safety | safety | advertising | advertising | traffic | traffic

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.567 The Economics of Information: Strategy, Structure and Pricing (MIT) 15.567 The Economics of Information: Strategy, Structure and Pricing (MIT)

Description

15.567 The Economics of Information provides an analysis of the underlying economics of information with management implications. It studies the effects of digitization and technology on industry, organizational structure, and business strategy, and examines pricing, bundling, and versioning of digital goods, including music, video, software, and communication services. In addition, the course considers the managerial implications of social networks, search, targeted advertising, personalization, privacy, network externalities, open source, and alliances. 15.567 The Economics of Information provides an analysis of the underlying economics of information with management implications. It studies the effects of digitization and technology on industry, organizational structure, and business strategy, and examines pricing, bundling, and versioning of digital goods, including music, video, software, and communication services. In addition, the course considers the managerial implications of social networks, search, targeted advertising, personalization, privacy, network externalities, open source, and alliances.

Subjects

Digitization | Digitization | pricing | pricing | bundling | bundling | social networks | social networks | search engines | search engines | targeted advertising | targeted advertising | personalization | personalization | network externalities | network externalities | open source | open source | organizational structure | organizational structure | business strategy | business strategy | information | information

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.810 Marketing Management (MIT) 15.810 Marketing Management (MIT)

Description

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. It is organized so that each class is either a lecture or a case discussion. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses. This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. It is organized so that each class is either a lecture or a case discussion. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses.

Subjects

advertising | advertising | competition | competition | customer orientation | customer orientation | distribution policy | distribution policy | marketing | marketing | pricing | pricing | product strategy | product strategy

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.840 Special Seminar in Marketing: Marketing Management (MIT) 15.840 Special Seminar in Marketing: Marketing Management (MIT)

Description

The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science. The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.

Subjects

marketing management | marketing management | marketing analysis | marketing analysis | market research | market research | competitive analysis | competitive analysis | marketing science | marketing science | creating consumer value | creating consumer value | indentifying customer needs | indentifying customer needs | understand purchasing process | understand purchasing process | forming target segments | forming target segments | product positioning | product positioning | advertising | advertising | advertisements | advertisements | product distribution | product distribution | e-commerce | e-commerce | customer lifetime value | customer lifetime value | pricing | pricing | diffusion | diffusion | customer satisfaction | customer satisfaction | product life cyclce | product life cyclce | branding | branding | brands | brands | product life cycle | product life cycle

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.812 Marketing Management (MIT) 15.812 Marketing Management (MIT)

Description

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously). This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).

Subjects

marketing | marketing | customer | customer | segmenting | segmenting | market research | market research | consumer behavior | consumer behavior | advertising | advertising | ethics | ethics | competition | competition | pricing | pricing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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21H.206 American Consumer Culture (MIT) 21H.206 American Consumer Culture (MIT)

Description

This class examines how and why twentieth-century Americans came to define the "good life" through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance. This class examines how and why twentieth-century Americans came to define the "good life" through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.

Subjects

twentieth century history | twentieth century history | history | history | popular culture | popular culture | united states | united states | marketing | marketing | mass-production | mass-production | consumption | consumption | economics | economics | politics | politics | middle class | middle class | advertising | advertising | status | status | American Dream | American Dream | mass-market | mass-market | suburbs | suburbs | e-commerce | e-commerce | fast food | fast food

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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21L.015 Introduction to Media Studies (MIT) 21L.015 Introduction to Media Studies (MIT)

Description

Introduction to Media Studies is designed for students who have grown up in a rapidly changing global multimedia environment and want to become more literate and critical consumers and producers of culture. Through an interdisciplinary comparative and historical lens, the course defines "media" broadly as including oral, print, theatrical, photographic, broadcast, cinematic, and digital cultural forms and practices. The course looks at the nature of mediated communication, the functions of media, the history of transformations in media and the institutions that help define media's place in society. Over the course of the semester we explore different theoretical perspectives on the role and power of media in society in influencing our social values, political beliefs, identities Introduction to Media Studies is designed for students who have grown up in a rapidly changing global multimedia environment and want to become more literate and critical consumers and producers of culture. Through an interdisciplinary comparative and historical lens, the course defines "media" broadly as including oral, print, theatrical, photographic, broadcast, cinematic, and digital cultural forms and practices. The course looks at the nature of mediated communication, the functions of media, the history of transformations in media and the institutions that help define media's place in society. Over the course of the semester we explore different theoretical perspectives on the role and power of media in society in influencing our social values, political beliefs, identities

Subjects

literature | literature | comparative mass media | comparative mass media | communication | communication | modern culture | modern culture | social values | social values | politics | politics | radio | radio | television | television | film | film | print | print | digital techonology | digital techonology | history | history | storytelling | storytelling | advertising | advertising | oral | oral | culture | culture | photography | photography | oral culture | oral culture | cultural forms | cultural forms | political beliefs | political beliefs | economics | economics | mediated communication | mediated communication | class politics | class politics | gender | gender | race | race | identity | identity | behavior | behavior | criticism | criticism | global multimedia environment | global multimedia environment | consumers | consumers | theatrical | theatrical | photographic | photographic | broadcast | broadcast | cinematic | cinematic | cinema | cinema | theatre | theatre | printing | printing | publishing | publishing | books | books | electronic | electronic | transformations | transformations | narrative | narrative

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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MAS.961 Seminar on Deep Engagement (MIT) MAS.961 Seminar on Deep Engagement (MIT)

Description

Innovation in expression, as realized in media, tangible objects, performance and more,  generates new questions and new potentials for human engagement. When and how does expression engage us deeply? Many personal stories confirm the hypothesis that once we experience deep engagement, it is a state we long for, remember, and want to repeat. This class will explore what underlying principles and innovative methods can ensure the development of higher-quality "deep engagement" products (artifacts, experiences, environments, performances, etc.) that appeal to a broad audience and that have lasting value over the long term. Innovation in expression, as realized in media, tangible objects, performance and more,  generates new questions and new potentials for human engagement. When and how does expression engage us deeply? Many personal stories confirm the hypothesis that once we experience deep engagement, it is a state we long for, remember, and want to repeat. This class will explore what underlying principles and innovative methods can ensure the development of higher-quality "deep engagement" products (artifacts, experiences, environments, performances, etc.) that appeal to a broad audience and that have lasting value over the long term.

Subjects

deep engagement | deep engagement | human psyche | human psyche | media | media | television | television | photography | photography | art | art | advertising | advertising | film | film | popular culture | popular culture | machine models | machine models | human bonding | human bonding | audience | audience | viewer / viewed | viewer / viewed | interactive spaces | interactive spaces | visceral reactions | visceral reactions | interactive learning | interactive learning | participatory conditions | participatory conditions | physiology | physiology | psychology | psychology

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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SP.414 Gender and Media Studies: Women and the Media (MIT) SP.414 Gender and Media Studies: Women and the Media (MIT)

Description

This course examines representations of race, class, gender, and sexual identity in the media. We will be considering issues of authorship, spectatorship, (audience) and the ways in which various media content (film, television, print journalism, advertising) enables, facilitates, and challenges these social constructions in society. In addition, we will examine how gender and race affects the production of media, and discuss the impact of new media and digital media and how it has transformed access and participation, moving contemporary media users from a traditional position of "readers" to "writers" and/or commentators. Students will analyze gendered and racialized language and embodiment as it is produced online in blogs and vlogs, avatars, and in the construction of cyberidentiti This course examines representations of race, class, gender, and sexual identity in the media. We will be considering issues of authorship, spectatorship, (audience) and the ways in which various media content (film, television, print journalism, advertising) enables, facilitates, and challenges these social constructions in society. In addition, we will examine how gender and race affects the production of media, and discuss the impact of new media and digital media and how it has transformed access and participation, moving contemporary media users from a traditional position of "readers" to "writers" and/or commentators. Students will analyze gendered and racialized language and embodiment as it is produced online in blogs and vlogs, avatars, and in the construction of cyberidentiti

Subjects

gender | gender | race | race | media studies | media studies | election coverage | election coverage | Sarah Palin | Sarah Palin | Hillary Clinton | Hillary Clinton | music videos | music videos | sexuality | sexuality | television | television | film | film | sports | sports | advertising | advertising | fashion | fashion | fandom | fandom | ethnicity | ethnicity | politics | politics | consumer culture | consumer culture | Saturday Night Live | Saturday Night Live | newspapers | newspapers | Internet | Internet | YouTube | YouTube | blogs | blogs

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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STS.360 Ethnography (MIT) STS.360 Ethnography (MIT)

Description

This course is a practicum-style seminar in anthropological methods of ethnographic fieldwork and writing. Depending on student experience in ethnographic reading and practice, the course is a mix of reading anthropological and science studies ethnographies; and formulating and pursuing ethnographic work in local labs, companies, or other sites. This course is a practicum-style seminar in anthropological methods of ethnographic fieldwork and writing. Depending on student experience in ethnographic reading and practice, the course is a mix of reading anthropological and science studies ethnographies; and formulating and pursuing ethnographic work in local labs, companies, or other sites.

Subjects

Anthropology | Anthropology | fieldwork | fieldwork | oral history | oral history | ethnomethodology | ethnomethodology | advertising | advertising | knowledge communities | knowledge communities | interviewing | interviewing | restudies | restudies | practicum | practicum | anthropological methods | anthropological methods | ethnographic fieldwork | ethnographic fieldwork | ethnographic writing | ethnographic writing | ethnographic reading | ethnographic reading | ethnographic practice | ethnographic practice | anthropological studies | anthropological studies | science studies | science studies | ethnographies | ethnographies | labs | labs | companies | companies | sites | sites | advocacy | advocacy | critique | critique | transference | transference | countertransference | countertransference | translation | translation | data | data | models | models | explanations | explanations | hypotheses | hypotheses | generalizations | generalizations | interpretations | interpretations | ethnography | ethnography

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.812 Marketing Management (MIT) 15.812 Marketing Management (MIT)

Description

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously). This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).

Subjects

marketing | marketing | customer | customer | segmenting | segmenting | market research | market research | consumer behavior | consumer behavior | advertising | advertising | ethics | ethics | competition | competition | pricing | pricing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.812 Marketing Management (MIT) 15.812 Marketing Management (MIT)

Description

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously). This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).

Subjects

marketing | marketing | customer | customer | segmenting | segmenting | market research | market research | consumer behavior | consumer behavior | advertising | advertising | ethics | ethics | competition | competition | pricing | pricing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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21H.206 American Consumer Culture (MIT) 21H.206 American Consumer Culture (MIT)

Description

This class examines how and why twentieth-century Americans came to define the "good life" through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance. This class examines how and why twentieth-century Americans came to define the "good life" through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.

Subjects

twentieth century history | twentieth century history | history | history | popular culture | popular culture | united states | united states | marketing | marketing | mass-production | mass-production | consumption | consumption | economics | economics | politics | politics | middle class | middle class | advertising | advertising | status | status | American Dream | American Dream | mass-market | mass-market | suburbs | suburbs | e-commerce | e-commerce | fast food | fast food

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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15.812 Marketing Management (MIT) 15.812 Marketing Management (MIT)

Description

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously). This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).

Subjects

marketing | marketing | customer | customer | segmenting | segmenting | market research | market research | consumer behavior | consumer behavior | advertising | advertising | ethics | ethics | competition | competition | pricing | pricing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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[Aerial View, Witco Chemical Laboratories]

Description

Subjects

aerialviews | pollution | aerials | laboratories | industrialfacilities | chemicalindustry | advertisingagencies | continentalcarboncompany | vision:mountain=0892 | vision:clouds=087 | vision:sky=0827 | witcochemicalcompany | hazardadvertisingcorporation

License

No known copyright restrictions

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[Aerial View, Witco Chemical Laboratories]

Description

Subjects

aerialviews | pollution | aerials | laboratories | industrialfacilities | chemicalindustry | advertisingagencies | continentalcarboncompany | vision:sky=0828 | vision:outdoor=0737 | vision:clouds=0846 | witcochemicalcompany | hazardadvertisingcorporation

License

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[Aerial View, Witco Chemical Laboratories]

Description

Subjects

aerialviews | pollution | aerials | laboratories | industrialfacilities | chemicalindustry | advertisingagencies | continentalcarboncompany | vision:mountain=0747 | vision:clouds=0873 | vision:sky=0789 | vision:outdoor=0847 | witcochemicalcompany | hazardadvertisingcorporation

License

No known copyright restrictions

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