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STS.038 Energy and Environment in American History: 1705-2005 (MIT) STS.038 Energy and Environment in American History: 1705-2005 (MIT)

Description

A survey of how America has become the world's largest consumer of energy. Explores American history from the perspective of energy and its relationship to politics, diplomacy, the economy, science and technology, labor, culture, and the environment. Topics include muscle and water power in early America, coal and the Industrial Revolution, electrification, energy consumption in the home, oil and U.S. foreign policy, automobiles and suburbanization, nuclear power, OPEC and the 70's energy crisis, global warming, and possible paths for the future. A survey of how America has become the world's largest consumer of energy. Explores American history from the perspective of energy and its relationship to politics, diplomacy, the economy, science and technology, labor, culture, and the environment. Topics include muscle and water power in early America, coal and the Industrial Revolution, electrification, energy consumption in the home, oil and U.S. foreign policy, automobiles and suburbanization, nuclear power, OPEC and the 70's energy crisis, global warming, and possible paths for the future.

Subjects

history | history | energy | energy | society | society | culture | culture | technology | technology | politics | politics | diplomacy | diplomacy | environment | environment | economics | economics | technological innovation | technological innovation | social change | social change | consumers | consumers | fire | fire | wind | wind | water | water | oil | oil | industrial revolution | industrial revolution | thermodynamics | thermodynamics | electrification | electrification | agriculture | agriculture | automobiles | automobiles | suburbanization | suburbanization | nuclear power | nuclear power | nuclear weapons | nuclear weapons | global warming | global warming | energy crisis | energy crisis

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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21L.015 Introduction to Media Studies (MIT) 21L.015 Introduction to Media Studies (MIT)

Description

Introduction to Media Studies is designed for students who have grown up in a rapidly changing global multimedia environment and want to become more literate and critical consumers and producers of media. Through an interdisciplinary comparative and historical lens, the course defines "media" broadly as including oral, print, performance, photographic, broadcast, cinematic, and digital cultural forms and practices. The course looks at the nature of mediated communication, the functions of media, the history of transformations in media and the institutions that help define media's place in society. This year’s course will focus on issues of network culture and media convergence, addressing such subjects as Intellectual Property, peer2peer authoring, blogging, and game modification. Introduction to Media Studies is designed for students who have grown up in a rapidly changing global multimedia environment and want to become more literate and critical consumers and producers of media. Through an interdisciplinary comparative and historical lens, the course defines "media" broadly as including oral, print, performance, photographic, broadcast, cinematic, and digital cultural forms and practices. The course looks at the nature of mediated communication, the functions of media, the history of transformations in media and the institutions that help define media's place in society. This year’s course will focus on issues of network culture and media convergence, addressing such subjects as Intellectual Property, peer2peer authoring, blogging, and game modification.

Subjects

Comparative Media Studies | Comparative Media Studies | global multimedia environment | global multimedia environment | literate | literate | critical | critical | consumers | consumers | producers | producers | interdisciplinary | interdisciplinary | comparative | comparative | historical | historical | lens | lens | the course defines oral | the course defines oral | print | print | performance | performance | photographic | photographic | broadcast | broadcast | cinematic | cinematic | digital | digital | cultural | cultural | forms | forms | practices | practices | mediated communication | mediated communication | functions | functions | society | society | network culture | network culture | media convergence | media convergence | Intellectual Property | Intellectual Property | peer2peer authoring | peer2peer authoring | blogging | blogging | game modification | game modification | lens | the course defines oral | lens | the course defines oral

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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21L.015 Introduction to Media Studies (MIT) 21L.015 Introduction to Media Studies (MIT)

Description

Introduction to Media Studies is designed for students who have grown up in a rapidly changing global multimedia environment and want to become more literate and critical consumers and producers of culture. Through an interdisciplinary comparative and historical lens, the course defines "media" broadly as including oral, print, theatrical, photographic, broadcast, cinematic, and digital cultural forms and practices. The course looks at the nature of mediated communication, the functions of media, the history of transformations in media and the institutions that help define media's place in society. Over the course of the semester we explore different theoretical perspectives on the role and power of media in society in influencing our social values, political beliefs, identities Introduction to Media Studies is designed for students who have grown up in a rapidly changing global multimedia environment and want to become more literate and critical consumers and producers of culture. Through an interdisciplinary comparative and historical lens, the course defines "media" broadly as including oral, print, theatrical, photographic, broadcast, cinematic, and digital cultural forms and practices. The course looks at the nature of mediated communication, the functions of media, the history of transformations in media and the institutions that help define media's place in society. Over the course of the semester we explore different theoretical perspectives on the role and power of media in society in influencing our social values, political beliefs, identities

Subjects

literature | literature | comparative mass media | comparative mass media | communication | communication | modern culture | modern culture | social values | social values | politics | politics | radio | radio | television | television | film | film | print | print | digital techonology | digital techonology | history | history | storytelling | storytelling | advertising | advertising | oral | oral | culture | culture | photography | photography | oral culture | oral culture | cultural forms | cultural forms | political beliefs | political beliefs | economics | economics | mediated communication | mediated communication | class politics | class politics | gender | gender | race | race | identity | identity | behavior | behavior | criticism | criticism | global multimedia environment | global multimedia environment | consumers | consumers | theatrical | theatrical | photographic | photographic | broadcast | broadcast | cinematic | cinematic | cinema | cinema | theatre | theatre | printing | printing | publishing | publishing | books | books | electronic | electronic | transformations | transformations | narrative | narrative

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.010 Economic Analysis for Business Decisions (MIT) 15.010 Economic Analysis for Business Decisions (MIT)

Description

15.010 is the Sloan School's core subject in microeconomics, with sections for non-Sloan students labeled 15.011. Our objective is to give you a working knowledge of the analytical tools that bear most directly on the economic decisions firms must regularly make. We will emphasize market structure and industrial performance, including the strategic interaction of firms. We will examine the behavior of individual markets -- and the producers and consumers that sell and buy in those markets -- in some detail, focusing on cost analysis, the determinants of market demand, pricing strategy, market power, and the implications of government regulatory policies. We will also examine the implications of economics on other business practices, such as incentive plans, auctions, and transfer pricing. 15.010 is the Sloan School's core subject in microeconomics, with sections for non-Sloan students labeled 15.011. Our objective is to give you a working knowledge of the analytical tools that bear most directly on the economic decisions firms must regularly make. We will emphasize market structure and industrial performance, including the strategic interaction of firms. We will examine the behavior of individual markets -- and the producers and consumers that sell and buy in those markets -- in some detail, focusing on cost analysis, the determinants of market demand, pricing strategy, market power, and the implications of government regulatory policies. We will also examine the implications of economics on other business practices, such as incentive plans, auctions, and transfer pricing.

Subjects

auctions | auctions | transfer pricing | transfer pricing | market structure | market structure | industrial performance | industrial performance | strategic interaction of firms | strategic interaction of firms | individual markets | individual markets | producers and consumers | producers and consumers | sell and buy | sell and buy | cost analysis | cost analysis | determinants of market demand | determinants of market demand | pricing strategy | pricing strategy | market power | market power | implications of government regulatory policies | implications of government regulatory policies | implications of economics | implications of economics | business practices | business practices | incentive plans | incentive plans

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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Marketing communications as a strategic function Marketing communications as a strategic function

Description

Marketing communications help to define an organisation's relationship with its customers. This free course, Marketing communications as a strategic function, emphasises the strategic importance of such communication and its long-term effect on consumers. Communication models can act as a predictive guide, but in the end it is important to recognise the autonomy and unpredictability of consumers. First published on Thu, 11 Feb 2016 as Marketing communications as a strategic function. To find out more visit The Open University's Openlearn website. Creative-Commons 2016 Marketing communications help to define an organisation's relationship with its customers. This free course, Marketing communications as a strategic function, emphasises the strategic importance of such communication and its long-term effect on consumers. Communication models can act as a predictive guide, but in the end it is important to recognise the autonomy and unpredictability of consumers. First published on Thu, 11 Feb 2016 as Marketing communications as a strategic function. To find out more visit The Open University's Openlearn website. Creative-Commons 2016

Subjects

Business Studies | Business Studies | marketing | marketing | communications | communications | consumers | consumers | B825_1 | B825_1

License

Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Licence Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

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Retail marketing Retail marketing

Description

This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, before moving on to look at different forms of marketing communications and advertising used by retailers. First published on Fri, 26 Feb 2016 as Retail marketing. To find out more visit The Open University's Openlearn website. Creative-Commons 2016 This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, before moving on to look at different forms of marketing communications and advertising used by retailers. First published on Fri, 26 Feb 2016 as Retail marketing. To find out more visit The Open University's Openlearn website. Creative-Commons 2016

Subjects

Business Studies | Business Studies | retailing | retailing | marketing | marketing | advertising | advertising | communication | communication | consumers | consumers | shopping | shopping | B122_1 | B122_1

License

Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Licence Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

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Customer Wants and Needs - Mini Lecture

Description

An introductory mini-lecture about understanding our customers and what it is that they want.

Subjects

customer | customers | customer needs | marketing | demographics | consumers | employability | ukoer | administrative studies | N000

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Customer Buying Behaviour - Mini Lecture

Description

A mini-lecture on buying behaviour, the differences between customers and consumers, and the Pareto effect. This lecture will expand your understanding of how the customer buying process works in practice.

Subjects

customer | buying behaviour | consumers | pareto | employability | ukoer | administrative studies | N000

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Segmenting and Targeting - Mini Lecture

Description

A mini-lecture which outlines the main benefits of segmenting markets, then looks at some of the ways in which markets can be segmented, and finally how to assess the viability of segments.

Subjects

segmentation | targeting | marketing | customers | consumers | employability | ukoer | administrative studies | N000

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Marketing communications as a strategic function

Description

Marketing communications help to define an organisation's relationship with its customers. This free course emphasises the strategic importance of such communication and its long-term effect on consumers. Communication models can act as a predictive guide but in the end it is important to recognise the autonomy and unpredictability of consumers.

Subjects

Business Studies | marketing | communications | consumers | B825_1

License

Except for third party materials and otherwise stated in the acknowledgement section (see our terms and conditions http://www.open.ac.uk/conditions) this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence. - http://creativecommons.org/licenses/by-nc-sa/4.0 Except for third party materials and otherwise stated in the acknowledgement section (see our terms and conditions http://www.open.ac.uk/conditions) this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence. - http://creativecommons.org/licenses/by-nc-sa/4.0

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Retail marketing

Description

This free course explores how retailers use marketing to communicate with their customers considering definitions of retailing and consumers the basics of communications before moving on to look at different forms of marketing communications and advertising used by retailers.

Subjects

Studies | B122_1 | retailing | marketing | advertising | communication | consumers | shopping | Skills for work: Communication

License

Except for third party materials and otherwise stated in the acknowledgement section (see our terms and conditions http://www.open.ac.uk/conditions) this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence. - http://creativecommons.org/licenses/by-nc-sa/4.0 Except for third party materials and otherwise stated in the acknowledgement section (see our terms and conditions http://www.open.ac.uk/conditions) this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence. - http://creativecommons.org/licenses/by-nc-sa/4.0

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Marketing communications as a strategic function

Description

Marketing communications help to define an orgaisation's relationship with its customers. This unit emphasises the strategic importance of such communication and its long-term effect on consumers. Communication models can act as a predictive guide, but in the end it is important to recognise the autonomy and unpredictability of consumers.

Subjects

business and management | communications | consumers | marketing | Education | X000

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Price elasticity of demand

Description

Exercise looking at price elasticity of demand- the responsiveness of quantity demanded by consumers (for goods or services) to a change in price. Includes interactive quizzes and activities and links to external learning resources. This learning object has been created by Stevenson College Edinburgh as part of the JISC X4L Colossus Project 2006.

Subjects

supply and demand | prices | economics | consumers | supply | colossus | price | elasticity | Social studies | POLITICS / ECONOMICS / LAW / SOCIAL SCIENCES | Learning | Design and delivery of programmes | UK EL07 = SCQF 7 | Higher Certificate | NICAT 4 | CQFW 4 | NVQ 4 | Advanced Higher | SVQ 4 | HN Certificate | UK EL08 = SCQF 8 | Higher Diploma | NICAT 5 | CQFW 5 | HN Diploma | Diploma in HE | UK EL09 = SCQF 9 | Ordinary degree | NICAT 6 | CQFW 6 | NVQ 5 | SVQ 5 | Ordinary degree | Graduate certific | UK EL10 = SCQF 10 | Honours degree | Graduate diploma | L000 | E

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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STS.038 Energy and Environment in American History: 1705-2005 (MIT)

Description

A survey of how America has become the world's largest consumer of energy. Explores American history from the perspective of energy and its relationship to politics, diplomacy, the economy, science and technology, labor, culture, and the environment. Topics include muscle and water power in early America, coal and the Industrial Revolution, electrification, energy consumption in the home, oil and U.S. foreign policy, automobiles and suburbanization, nuclear power, OPEC and the 70's energy crisis, global warming, and possible paths for the future.

Subjects

history | energy | society | culture | technology | politics | diplomacy | environment | economics | technological innovation | social change | consumers | fire | wind | water | oil | industrial revolution | thermodynamics | electrification | agriculture | automobiles | suburbanization | nuclear power | nuclear weapons | global warming | energy crisis

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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Business to consumer (B2C)

Description

This is a graphic illustration depicting a business to consumer or customer (B2C) relationship. It shows two people gathered around a computer (the 'business'), and an individual seated separately at another computer (the 'customer'). Two way arrows interlink these two groupings.

Subjects

business | e-commerce | marketing | customers | business to customer | consumers | RETAILING | BUSINESS / MANAGEMENT / OFFICE STUDIES | Business and Administrative studies | Learning | Design and delivery of programmes | Employability | UK EL07 = SCQF 7 | Higher Certificate | NICAT 4 | CQFW 4 | NVQ 4 | Advanced Higher | SVQ 4 | HN Certificate | UK EL08 = SCQF 8 | Higher Diploma | NICAT 5 | CQFW 5 | HN Diploma | Diploma in HE | UK EL09 = SCQF 9 | Ordinary degree | NICAT 6 | CQFW 6 | NVQ 5 | SVQ 5 | Ordinary degree | Graduate certific | UK EL05 = SCQF 5 | Intermediate level | Intermediate | NICAT 2 | CQFW 2 | Intermediate | GSCE A-C | NVQ 2 | | UK EL06 = SCQF 6 | Advanced courses | NICAT 3 | CQFW 3 | Advanced | A/AS Level | NVQ 3 | Higher | SVQ 3 | administrative studies | N000 | SALES MARKETING and RETAILING | A | B

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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21L.015 Introduction to Media Studies (MIT)

Description

Introduction to Media Studies is designed for students who have grown up in a rapidly changing global multimedia environment and want to become more literate and critical consumers and producers of media. Through an interdisciplinary comparative and historical lens, the course defines "media" broadly as including oral, print, performance, photographic, broadcast, cinematic, and digital cultural forms and practices. The course looks at the nature of mediated communication, the functions of media, the history of transformations in media and the institutions that help define media's place in society. This year’s course will focus on issues of network culture and media convergence, addressing such subjects as Intellectual Property, peer2peer authoring, blogging, and game modification.

Subjects

Comparative Media Studies | global multimedia environment | literate | critical | consumers | producers | interdisciplinary | comparative | historical | lens | the course defines oral | print | performance | photographic | broadcast | cinematic | digital | cultural | forms | practices | mediated communication | functions | society | network culture | media convergence | Intellectual Property | peer2peer authoring | blogging | game modification | lens | the course defines oral

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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The Internet and the third age

Description

Exercise looking at the potential market of the over 55s for small and medium sized businesses. Provides suggestions on how to market to this age group including demographically specific marketing. Includes links to related websites and interactive self assessment tests.

Subjects

smes | consumers | third age | internet | Business and Administrative studies | INFORMATION | Employability | Design and delivery of programmes | UK EL04 = SCQF 4 | Foundational Level | NICAT 1 | CQFW 1 | Foundation | GCSE D-G | NVQ 1 | Intermediate 1 | | UK EL05 = SCQF 5 | Intermediate level | Intermediate | NICAT 2 | CQFW 2 | Intermediate | GSCE A-C | NVQ 2 | | UK EL06 = SCQF 6 | Advanced courses | NICAT 3 | CQFW 3 | Advanced | A/AS Level | NVQ 3 | Higher | SVQ 3 | administrative studies | N000 | INFORMATION TECHNOLOGY and INFORMATION | SALES MARKETING and RETAILING | C | B

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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21L.015 Introduction to Media Studies (MIT)

Description

Introduction to Media Studies is designed for students who have grown up in a rapidly changing global multimedia environment and want to become more literate and critical consumers and producers of culture. Through an interdisciplinary comparative and historical lens, the course defines "media" broadly as including oral, print, theatrical, photographic, broadcast, cinematic, and digital cultural forms and practices. The course looks at the nature of mediated communication, the functions of media, the history of transformations in media and the institutions that help define media's place in society. Over the course of the semester we explore different theoretical perspectives on the role and power of media in society in influencing our social values, political beliefs, identities

Subjects

literature | comparative mass media | communication | modern culture | social values | politics | radio | television | film | print | digital techonology | history | storytelling | advertising | oral | culture | photography | oral culture | cultural forms | political beliefs | economics | mediated communication | class politics | gender | race | identity | behavior | criticism | global multimedia environment | consumers | theatrical | photographic | broadcast | cinematic | cinema | theatre | printing | publishing | books | electronic | transformations | narrative

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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The value of coffee

Description

This free course explores the economic and cultural value of coffee. You will follow the chain of processes that connect the drink you enjoy on a daily basis with circuits of economic and cultural value

Subjects

Law | Economics | Sociology | DD103_1 | Value of coffee | consumers | economics | coffee

License

Except for third party materials and otherwise stated in the acknowledgement section (see our terms and conditions http://www.open.ac.uk/conditions) this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence. - http://creativecommons.org/licenses/by-nc-sa/4.0 Except for third party materials and otherwise stated in the acknowledgement section (see our terms and conditions http://www.open.ac.uk/conditions) this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence. - http://creativecommons.org/licenses/by-nc-sa/4.0

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15.010 Economic Analysis for Business Decisions (MIT)

Description

15.010 is the Sloan School's core subject in microeconomics, with sections for non-Sloan students labeled 15.011. Our objective is to give you a working knowledge of the analytical tools that bear most directly on the economic decisions firms must regularly make. We will emphasize market structure and industrial performance, including the strategic interaction of firms. We will examine the behavior of individual markets -- and the producers and consumers that sell and buy in those markets -- in some detail, focusing on cost analysis, the determinants of market demand, pricing strategy, market power, and the implications of government regulatory policies. We will also examine the implications of economics on other business practices, such as incentive plans, auctions, and transfer pricing.

Subjects

auctions | transfer pricing | market structure | industrial performance | strategic interaction of firms | individual markets | producers and consumers | sell and buy | cost analysis | determinants of market demand | pricing strategy | market power | implications of government regulatory policies | implications of economics | business practices | incentive plans

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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Retail marketing

Description

This free course explores how retailers use marketing to communicate with their customers considering definitions of retailing and consumers the basics of communications before moving on to look at different forms of marketing communications and advertising used by retailers.

Subjects

Business Studies | retailing | marketing | advertising | communication | consumers | shopping | B122_1

License

Except for third party materials and otherwise stated in the acknowledgement section (see our terms and conditions http://www.open.ac.uk/conditions) this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence. - http://creativecommons.org/licenses/by-nc-sa/4.0 Except for third party materials and otherwise stated in the acknowledgement section (see our terms and conditions http://www.open.ac.uk/conditions) this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence. - http://creativecommons.org/licenses/by-nc-sa/4.0

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The value of coffee

Description

This free course explores the economic and cultural value of coffee. You will follow the chain of processes that connect the drink you enjoy on a daily basis with circuits of economic and cultural value hearing from coffee farmers and consumers in different parts of the world.

Subjects

Law | Economics | Sociology | DD103_1 | Value of coffee | consumers | economics | coffee

License

Except for third party materials and otherwise stated in the acknowledgement section (see our terms and conditions http://www.open.ac.uk/conditions) this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence. - http://creativecommons.org/licenses/by-nc-sa/4.0 Except for third party materials and otherwise stated in the acknowledgement section (see our terms and conditions http://www.open.ac.uk/conditions) this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence. - http://creativecommons.org/licenses/by-nc-sa/4.0

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The value of coffee

Description

This free course explores the economic and cultural value of coffee. You will follow the chain of processes that connect the drink you enjoy on a daily basis with circuits of economic and cultural value, hearing from coffee farmers and consumers in different parts of the world. First published on Thu, 09 Feb 2017 as The value of coffee. To find out more visit The Open University's Openlearn website. Creative-Commons 2017

Subjects

Society | Politics & Law | Economics | Sociology | DD103_1 | Value of coffee | consumers | economics | coffee

License

Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Marketing communications as a strategic function

Description

Marketing communications help to define an organisation's relationship with its customers. This free course emphasises the strategic importance of such communication and its long-term effect on consumers. Communication models can act as a predictive guide but in the end it is important to recognise the autonomy and unpredictability of consumers.

Subjects

Studies | B825_1 | marketing | communications | consumers | Skills for work: Communication | Skills for work: Leadership and management | Skills for work: creative thinking

License

Except for third party materials and otherwise stated in the acknowledgement section (see our terms and conditions http://www.open.ac.uk/conditions) this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence. - http://creativecommons.org/licenses/by-nc-sa/4.0 Except for third party materials and otherwise stated in the acknowledgement section (see our terms and conditions http://www.open.ac.uk/conditions) this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence. - http://creativecommons.org/licenses/by-nc-sa/4.0

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National Progression Award unit 3: commercial and social drivers

Description

Unit code: H1NG 12. National Unit specification for National Progression Award unit entitled 'Food Manufacture: Commercial and Social Drivers'. The document summarises the content of the unit and its intended learning outcomes. These outcomes include investigating the influence consumers, retailers and market trends have on the food and drink manufacturing industry.

Subjects

food manufacture | criteria | national progression award | commercial | sqa | consumers | food production | food and drink | retail | qualifications | scqf | WM : Food / Drink / Tobacco (Industrial) | SCQF Level 6

License

Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ http://creativecommons.org/licenses/by-nc-nd/4.0/ Scottish Qualifications Authority

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