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15.351 Managing Innovation and Entrepreneurship (MIT) 15.351 Managing Innovation and Entrepreneurship (MIT)

Description

This course discusses the basics every manager needs to organize successful technology-driven innovation in both entrepreneurial and established firms. We start by examining innovation-based strategies as a source of competitive advantage and then examine how to build organizations that excel at identifying, building and commercializing technological innovations. Major topics include how the innovation process works; creating an organizational environment that rewards innovation and entrepreneurship; designing appropriate innovation processes (e.g. stage-gate, portfolio management); organizing to take advantage of internal and external sources of innovation; and structuring entrepreneurial and established organizations for effective innovation. The course examines how entrepreneurs can sha This course discusses the basics every manager needs to organize successful technology-driven innovation in both entrepreneurial and established firms. We start by examining innovation-based strategies as a source of competitive advantage and then examine how to build organizations that excel at identifying, building and commercializing technological innovations. Major topics include how the innovation process works; creating an organizational environment that rewards innovation and entrepreneurship; designing appropriate innovation processes (e.g. stage-gate, portfolio management); organizing to take advantage of internal and external sources of innovation; and structuring entrepreneurial and established organizations for effective innovation. The course examines how entrepreneurs can sha

Subjects

innovation | innovation | technology | technology | strategy | strategy | product development | product development | new venture | new venture | process | process | open source | open source | organization | organization | entrepreuneurship | entrepreuneurship | S-curve | S-curve | market dynamics | market dynamics | portfolio management | portfolio management | innovation teams | innovation teams | flexible processes | flexible processes | competition | competition | iterative design | iterative design | incentivizing | incentivizing | value chain | value chain | corporate venturing | corporate venturing | internal venturing | internal venturing | uner-served customers | uner-served customers | over-served customers | over-served customers | disruption | disruption | diffusion | diffusion | market analysis | market analysis | project management | project management

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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Launch of the Japanese cruiser 'Iwate' Launch of the Japanese cruiser 'Iwate'

Description

Subjects

chimney | chimney | people | people | abstract | abstract | blur | blur | building | building | industry | industry | public | public | water | water | japan | japan | stairs | stairs | interesting | interesting | construction | construction | industrial | industrial | ship | ship | unitedkingdom | unitedkingdom | crane | crane | timber | timber | crowd | crowd | decoration | decoration | platform | platform | bank | bank | rail | rail | vessel | vessel | rope | rope | structure | structure | deck | deck | soil | soil | cap | cap | crew | crew | transportation | transportation | frame | frame | porthole | porthole | gathering | gathering | iwate | iwate | archives | archives | land | land | barrier | barrier | products | products | unusual | unusual | hook | hook | launch | launch | shipyard | shipyard | naval | naval | plank | plank | tyneside | tyneside | development | development | cruiser | cruiser | launchparty | launchparty | impressive | impressive | warship | warship | newcastleupontyne | newcastleupontyne | fascinating | fascinating | digitalimage | digitalimage | factories | factories | customers | customers | rivertyne | rivertyne | manufacturing | manufacturing | industrialheritage | industrialheritage | elswick | elswick | northeastengland | northeastengland | blackandwhitephotograph | blackandwhitephotograph | scotswood | scotswood | shipbuildingheritage | shipbuildingheritage | maritimeheritage | maritimeheritage | imperialjapanesenavy | imperialjapanesenavy | lordarmstrong | lordarmstrong | vickersarmstrong | vickersarmstrong | elswickworks | elswickworks | williamgeorgearmstrong | williamgeorgearmstrong | workshopoftheworld | workshopoftheworld | scotswoodworks | scotswoodworks | 29march1900 | 29march1900 | japanesecruiser | japanesecruiser | vickersarmstrongcollection | vickersarmstrongcollection | elswickshipyard | elswickshipyard

License

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Understanding operations management Understanding operations management

Description

Operations management is one of the central functions of all organisations. This free course, Understanding operations management, will provide you with a basic framework for understanding this function, whether producing goods or services or in the private, public or voluntary sectors. In addition, this OpenLearn course discusses the role of operations managers and the importance of focusing on suppliers and customers. First published on Fri, 08 Jan 2016 as Understanding operations management. To find out more visit The Open University's Openlearn website. Creative-Commons 2016 Operations management is one of the central functions of all organisations. This free course, Understanding operations management, will provide you with a basic framework for understanding this function, whether producing goods or services or in the private, public or voluntary sectors. In addition, this OpenLearn course discusses the role of operations managers and the importance of focusing on suppliers and customers. First published on Fri, 08 Jan 2016 as Understanding operations management. To find out more visit The Open University's Openlearn website. Creative-Commons 2016

Subjects

Leadership and Management | Leadership and Management | relative quantity | relative quantity | cosmic rays | cosmic rays | marketing | marketing | Supernovae | Supernovae | customers | customers | B700_2 | B700_2

License

Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Licence Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

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Fitting breech blocks at the Elswick Works Fitting breech blocks at the Elswick Works

Description

Subjects

man | man | men | men | industry | industry | face | face | hat | hat | wheel | wheel | metal | metal | female | female | standing | standing | hair | hair | chalk | chalk | workers | workers | women | women | iron | iron | industrial | industrial | factory | factory | floor | floor | post | post | arm | arm | head | head | mark | mark | steel | steel | parts | parts | military | military | debris | debris | leg | leg | pipe | pipe | platform | platform | rope | rope | tools | tools | ceiling | ceiling | beam | beam | shade | shade | bolt | bolt | cylinder | cylinder | ww2 | ww2 | artillery | artillery | blocks | blocks | products | products | ladder | ladder | unusual | unusual | stool | stool | striking | striking | shoulder | shoulder | cog | cog | attentive | attentive | impressive | impressive | lever | lever | newcastleupontyne | newcastleupontyne | digitalimage | digitalimage | factories | factories | customers | customers | wartime | wartime | fitting | fitting | secondworldwar | secondworldwar | worldwartwo | worldwartwo | artificiallight | artificiallight | rivertyne | rivertyne | manufacturing | manufacturing | industrialheritage | industrialheritage | breech | breech | elswick | elswick | armaments | armaments | blackandwhitephotograph | blackandwhitephotograph | womenworkers | womenworkers | 5shop | 5shop | lordarmstrong | lordarmstrong | vickersarmstrong | vickersarmstrong | femalelabour | femalelabour | elswickworks | elswickworks | williamgeorgearmstrong | williamgeorgearmstrong | workshopoftheworld | workshopoftheworld | scotswoodworks | scotswoodworks | breechblocks | breechblocks | 2december1942 | 2december1942

License

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Valentine Tanks on the Assembly Line Valentine Tanks on the Assembly Line

Description

Subjects

door | door | blur | blur | clock | clock | industry | industry | wheel | wheel | wall | wall | standing | standing | bench | bench | cord | cord | vent | vent | belt | belt | construction | construction | gun | gun | industrial | industrial | factory | factory | tank | tank | time | time | unitedkingdom | unitedkingdom | body | body | path | path | mark | mark | parts | parts | military | military | debris | debris | wwii | wwii | pipe | pipe | structures | structures | ground | ground | line | line | pole | pole | beam | beam | pile | pile | frame | frame | bolt | bolt | cylinder | cylinder | ww2 | ww2 | intriguing | intriguing | vehicle | vehicle | opening | opening | worker | worker | products | products | attentive | attentive | industriallandscape | industriallandscape | tanks | tanks | lever | lever | newcastleupontyne | newcastleupontyne | digitalimage | digitalimage | customers | customers | secondworldwar | secondworldwar | worldwartwo | worldwartwo | assemblyline | assemblyline | rivertyne | rivertyne | manufacturing | manufacturing | industrialheritage | industrialheritage | elswick | elswick | armaments | armaments | northeastengland | northeastengland | blackandwhitephotograph | blackandwhitephotograph | scotswood | scotswood | lordarmstrong | lordarmstrong | vickersarmstrong | vickersarmstrong | elswickworks | elswickworks | williamgeorgearmstrong | williamgeorgearmstrong | workshopoftheworld | workshopoftheworld | scotswoodworks | scotswoodworks | valentinetank | valentinetank | tankshop | tankshop | vickersarmstrongcollection | vickersarmstrongcollection | 28september1942 | 28september1942

License

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Testing guns at the firing range, Silloth Testing guns at the firing range, Silloth

Description

Subjects

sky | sky | industry | industry | wheel | wheel | stone | stone | standing | standing | outdoors | outdoors | interesting | interesting | gun | gun | industrial | industrial | mechanical | mechanical | unitedkingdom | unitedkingdom | drum | drum | britain | britain | crane | crane | label | label | military | military | debris | debris | pipe | pipe | platform | platform | rail | rail | testing | testing | chain | chain | northumberland | northumberland | cap | cap | pile | pile | cumbria | cumbria | archives | archives | overalls | overalls | target | target | artillery | artillery | products | products | unusual | unusual | striking | striking | armstrong | armstrong | crease | crease | cog | cog | operating | operating | attentive | attentive | weapons | weapons | firing | firing | lever | lever | newcastleupontyne | newcastleupontyne | whitworth | whitworth | fascinating | fascinating | mounting | mounting | digitalimage | digitalimage | workman | workman | factories | factories | silloth | silloth | customers | customers | firingrange | firingrange | manufacture | manufacture | nineteenthcentury | nineteenthcentury | rivertyne | rivertyne | manufacturing | manufacturing | industrialheritage | industrialheritage | armaments | armaments | blackandwhitephotograph | blackandwhitephotograph | northeastofengland | northeastofengland | armstrongwhitworth | armstrongwhitworth | lordarmstrong | lordarmstrong | ridsdale | ridsdale | elswickworks | elswickworks | williamgeorgearmstrong | williamgeorgearmstrong | workshopoftheworld | workshopoftheworld | testingguns | testingguns | scotswoodworks | scotswoodworks | sillothonsolway | sillothonsolway | proofrange | proofrange | vickersarmstrongcollection | vickersarmstrongcollection | breechloadingguns | breechloadingguns | proofranges | proofranges | 27october1926 | 27october1926 | 4inchgimbalmountings | 4inchgimbalmountings | 8inchbreechloadinggun | 8inchbreechloadinggun

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Communicating with Pharmacy Customers (Unit 251) Articulate file

Description

This is the unit source file and has been created in Articulate Storyline2. If you have experience with Storyline2 and have a licence you will be able to customise the unit for your own purposes. Please note under the Creative Commons licence if you republish the unit it should be made freely available to others. This unit provides the learner with the necessary knowledge and understanding to be able to communicate effectively with pharmacy customers. It covers the importance of effective communication with pharmacy customers, the importance of identifying customer needs, how to meet those needs and how to work within the limitations of their role It is designed as a blended learning unit for study with the support of a tutor or workplace mentor.

Subjects

ILRforSkills | Articulate | Storyline2 | science industries | pharmacy | pharmacy customers | customers | customer needs | customer care | 2WHAM | complaints | conflict | dispensing medicines | prescriptions | customer service | drugs | patients | standard operating procedures | SOPs | HEALTH CARE / MEDICINE / HEALTH and SAFETY | P

License

Attribution-NonCommercial-ShareAlike 4.0 International Attribution-NonCommercial-ShareAlike 4.0 International http://creativecommons.org/licenses/by-nc-sa/4.0/ http://creativecommons.org/licenses/by-nc-sa/4.0/

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15.351 Managing Innovation and Entrepreneurship (MIT)

Description

This course discusses the basics every manager needs to organize successful technology-driven innovation in both entrepreneurial and established firms. We start by examining innovation-based strategies as a source of competitive advantage and then examine how to build organizations that excel at identifying, building and commercializing technological innovations. Major topics include how the innovation process works; creating an organizational environment that rewards innovation and entrepreneurship; designing appropriate innovation processes (e.g. stage-gate, portfolio management); organizing to take advantage of internal and external sources of innovation; and structuring entrepreneurial and established organizations for effective innovation. The course examines how entrepreneurs can sha

Subjects

innovation | technology | strategy | product development | new venture | process | open source | organization | entrepreuneurship | S-curve | market dynamics | portfolio management | innovation teams | flexible processes | competition | iterative design | incentivizing | value chain | corporate venturing | internal venturing | uner-served customers | over-served customers | disruption | diffusion | market analysis | project management

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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Inspecting gun shells Inspecting gun shells

Description

Subjects

northumberlandroad | northumberlandroad | newcastleupontyne | newcastleupontyne | factory | factory | vickersarmstrongs | vickersarmstrongs | women | women | employees | employees | industry | industry | industrial | industrial | manufacturing | manufacturing | ww2 | ww2 | secondworldwar | secondworldwar | industrialheritage | industrialheritage | gunshells | gunshells | military | military | munitions | munitions | blackandwhitephotograph | blackandwhitephotograph | digitalimage | digitalimage | archives | archives | interior | interior | room | room | wall | wall | ceiling | ceiling | lightshade | lightshade | artificiallight | artificiallight | brick | brick | beam | beam | structure | structure | construction | construction | floor | floor | debris | debris | table | table | bench | bench | timber | timber | pipe | pipe | workers | workers | working | working | attentive | attentive | workshopoftheworld | workshopoftheworld | femalemunitionsworkers | femalemunitionsworkers | inspection | inspection | inspecting | inspecting | 25pdrshells | 25pdrshells | cylinder | cylinder | metal | metal | 20november1942 | 20november1942 | processwork | processwork | elswickworks | elswickworks | scotswoodworks | scotswoodworks | vickersarmstrong | vickersarmstrong | rivertyne | rivertyne | northeastofengland | northeastofengland | unitedkingdom | unitedkingdom | products | products | customers | customers | williamgeorgearmstrong | williamgeorgearmstrong | lordarmstrong | lordarmstrong | armaments | armaments | elswick | elswick | scotswood | scotswood | interesting | interesting | fascinating | fascinating | unusual | unusual | necklace | necklace | arm | arm | hair | hair | row | row | pattern | pattern | line | line | wartime | wartime | homefront | homefront | mark | mark | grain | grain | ammunition | ammunition | scales | scales | weight | weight

License

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Gun on railway truck mounting at the Elswick Works Gun on railway truck mounting at the Elswick Works

Description

Subjects

roof | roof | sky | sky | building | building | industry | industry | window | window | glass | glass | hat | hat | wheel | wheel | metal | metal | wall | wall | bar | bar | standing | standing | vent | vent | interesting | interesting | construction | construction | gun | gun | industrial | industrial | factory | factory | unitedkingdom | unitedkingdom | britain | britain | stones | stones | timber | timber | parts | parts | military | military | debris | debris | pipe | pipe | engineering | engineering | rail | rail | structure | structure | bin | bin | soil | soil | frame | frame | bolt | bolt | archives | archives | land | land | artillery | artillery | guns | guns | worker | worker | products | products | ladder | ladder | unusual | unusual | ww1 | ww1 | cog | cog | firstworldwar | firstworldwar | slope | slope | impressive | impressive | newcastleupontyne | newcastleupontyne | fascinating | fascinating | mounting | mounting | digitalimage | digitalimage | factories | factories | customers | customers | worldwar1 | worldwar1 | wartime | wartime | rivertyne | rivertyne | manufacturing | manufacturing | industrialheritage | industrialheritage | elswick | elswick | armaments | armaments | armament | armament | blackandwhitephotograph | blackandwhitephotograph | scotswood | scotswood | northeastofengland | northeastofengland | armstrongwhitworth | armstrongwhitworth | railwaytruck | railwaytruck | lordarmstrong | lordarmstrong | vickersarmstrong | vickersarmstrong | elswickworks | elswickworks | williamgeorgearmstrong | williamgeorgearmstrong | workshopoftheworld | workshopoftheworld | c1917 | c1917 | scotswoodworks | scotswoodworks | gunmounting | gunmounting | 92inchgun | 92inchgun | railwaytruckmounting | railwaytruckmounting

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The market-led organisation The market-led organisation

Description

Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this free course, The market-led organisation, will improve your understanding of market orientation and of the process of going to market. It also assesses the importance of managing key internal and external relationships. First published on Wed, 27 Jul 2011 as The market-led organisation. To find out more visit The Open University's Openlearn website. Creative-Commons 2011 Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this free course, The market-led organisation, will improve your understanding of market orientation and of the process of going to market. It also assesses the importance of managing key internal and external relationships. First published on Wed, 27 Jul 2011 as The market-led organisation. To find out more visit The Open University's Openlearn website. Creative-Commons 2011

Subjects

Business Studies | Business Studies | marketing | marketing | customers | customers | B700_1 | B700_1

License

Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Licence Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

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Communicating with Pharmacy Customers (Unit 251) Articulate file

Description

This is the unit source file and has been created in Articulate Storyline2. If you have experience with Storyline2 and have a licence you will be able to customise the unit for your own purposes. Please note under the Creative Commons licence if you republish the unit it should be made freely available to others. This unit provides the learner with the necessary knowledge and understanding to be able to communicate effectively with pharmacy customers. It covers the importance of effective communication with pharmacy customers, the importance of identifying customer needs, how to meet those needs and how to work within the limitations of their role It is designed as a blended learning unit for study with the support of a tutor or workplace mentor.

Subjects

ILRforSkills | Articulate | Storyline2 | science industries | pharmacy | pharmacy customers | customers | customer needs | customer care | 2WHAM | complaints | conflict | dispensing medicines | prescriptions | customer service | drugs | patients | standard operating procedures | SOPs | HEALTH CARE / MEDICINE / HEALTH and SAFETY | P

License

Attribution-NonCommercial-ShareAlike 4.0 International Attribution-NonCommercial-ShareAlike 4.0 International http://creativecommons.org/licenses/by-nc-sa/4.0/ http://creativecommons.org/licenses/by-nc-sa/4.0/

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Naval gun mounting at the Elswick Works Naval gun mounting at the Elswick Works

Description

Subjects

shadow | shadow | blur | blur | industry | industry | wheel | wheel | wall | wall | handle | handle | interesting | interesting | construction | construction | support | support | paint | paint | gun | gun | industrial | industrial | factory | factory | workmen | workmen | panel | panel | mechanical | mechanical | unitedkingdom | unitedkingdom | britain | britain | timber | timber | interior | interior | parts | parts | military | military | debris | debris | great | great | pipe | pipe | working | working | navy | navy | platform | platform | rail | rail | ground | ground | rope | rope | structure | structure | ceiling | ceiling | beam | beam | chain | chain | cap | cap | pile | pile | porthole | porthole | bolt | bolt | cylinder | cylinder | archives | archives | overalls | overalls | artillery | artillery | products | products | ladder | ladder | unusual | unusual | cart | cart | cog | cog | attentive | attentive | impressive | impressive | global | global | newcastleupontyne | newcastleupontyne | fascinating | fascinating | mounting | mounting | digitalimage | digitalimage | factories | factories | customers | customers | rivertyne | rivertyne | warfare | warfare | manufacturing | manufacturing | assembled | assembled | navalgun | navalgun | industrialheritage | industrialheritage | armaments | armaments | armament | armament | blackandwhitephotograph | blackandwhitephotograph | northeastofengland | northeastofengland | armstrongwhitworth | armstrongwhitworth | lordarmstrong | lordarmstrong | c1911 | c1911 | elswickworks | elswickworks | williamgeorgearmstrong | williamgeorgearmstrong | workshopoftheworld | workshopoftheworld | scotswoodworks | scotswoodworks | vickersarmstrongcollection | vickersarmstrongcollection

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Tommy Holland assisting a customer at Hollands Restaurant - Tallahassee Tommy Holland assisting a customer at Hollands Restaurant - Tallahassee

Description

Subjects

florida | florida | tallahassee | tallahassee | customers | customers | tommyholland | tommyholland | hollandsrestaurant | hollandsrestaurant

License

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New tractor at the Elswick Works New tractor at the Elswick Works

Description

Subjects

roof | roof | shadow | shadow | sky | sky | tractor | tractor | man | man | blur | blur | industry | industry | window | window | hat | hat | wheel | wheel | metal | metal | wall | wall | shirt | shirt | bar | bar | standing | standing | buildings | buildings | vent | vent | daylight | daylight | belt | belt | interesting | interesting | boards | boards | construction | construction | industrial | industrial | factory | factory | tank | tank | darkness | darkness | panel | panel | mechanical | mechanical | unitedkingdom | unitedkingdom | timber | timber | seat | seat | pipe | pipe | structures | structures | machine | machine | tie | tie | rail | rail | historic | historic | pole | pole | suit | suit | soil | soil | doorway | doorway | prototype | prototype | bolt | bolt | archives | archives | land | land | glove | glove | products | products | unusual | unusual | tractors | tractors | majestic | majestic | seated | seated | attentive | attentive | slope | slope | impressive | impressive | magnificent | magnificent | newcastleupontyne | newcastleupontyne | digitalimage | digitalimage | factories | factories | customers | customers | cleanshaven | cleanshaven | rivertyne | rivertyne | manufacturing | manufacturing | industrialheritage | industrialheritage | blackandwhitephotograph | blackandwhitephotograph | northeastofengland | northeastofengland | lordarmstrong | lordarmstrong | vickersarmstrong | vickersarmstrong | elswickworks | elswickworks | williamgeorgearmstrong | williamgeorgearmstrong | vr180 | vr180 | workshopoftheworld | workshopoftheworld | scotswoodworks | scotswoodworks | vickersvr180 | vickersvr180 | vickersarmstrongcollection | vickersarmstrongcollection | 24october1949 | 24october1949

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Managing relationships Managing relationships

Description

Do you find fundraising difficult? Are others around you making your role as a fundraiser more difficult than it need be? This free course, Managing relationships, will help you to understand your role by analysing a variety of issues about fundraising and the dilemmas and problems that organisations involved in winning resources and support are likely to face. First published on Thu, 14 Jan 2016 as Managing relationships. To find out more visit The Open University's Openlearn website. Creative-Commons 2016 Do you find fundraising difficult? Are others around you making your role as a fundraiser more difficult than it need be? This free course, Managing relationships, will help you to understand your role by analysing a variety of issues about fundraising and the dilemmas and problems that organisations involved in winning resources and support are likely to face. First published on Thu, 14 Jan 2016 as Managing relationships. To find out more visit The Open University's Openlearn website. Creative-Commons 2016

Subjects

Leadership and Management | Leadership and Management | relationships | relationships | resources | resources | moon landing | moon landing | world days | world days | customers | customers | organisations | organisations | B624_1 | B624_1

License

Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Licence Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

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Customer Wants and Needs - Mini Lecture

Description

An introductory mini-lecture about understanding our customers and what it is that they want.

Subjects

customer | customers | customer needs | marketing | demographics | consumers | employability | ukoer | administrative studies | N000

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Segmenting and Targeting - Mini Lecture

Description

A mini-lecture which outlines the main benefits of segmenting markets, then looks at some of the ways in which markets can be segmented, and finally how to assess the viability of segments.

Subjects

segmentation | targeting | marketing | customers | consumers | employability | ukoer | administrative studies | N000

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Customer Needs and Product Benefits - Mini Lecture

Description

A mini-lecture about customer needs and product benefits

Subjects

customer needs | product benefits | customers | solutions | employability | ukoer | administrative studies | N000

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Understanding operations management

Description

Operations management is one of the central functions of all organisations. This free course will provide you with a basic framework for understanding this function whether producing goods or services or in the private public or voluntary sectors. In addition this OpenLearn course discusses the role of operations managers and the importance of focusing on suppliers and customers.

Subjects

Leadership and Management | relative quantities | cosmic rays | marketing | supernovas | customers | B700_2

License

Except for third party materials and otherwise stated in the acknowledgement section (see our terms and conditions http://www.open.ac.uk/conditions) this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence. - http://creativecommons.org/licenses/by-nc-sa/4.0 Except for third party materials and otherwise stated in the acknowledgement section (see our terms and conditions http://www.open.ac.uk/conditions) this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence. - http://creativecommons.org/licenses/by-nc-sa/4.0

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Illustration depicting how email is sent

Description

An illustration showing email being sent from one business / customer to another. (Copyright Swansea College 2005)

Subjects

email | servers | customers | business | communication | BUSINESS / MANAGEMENT / OFFICE STUDIES | Business and Administrative studies | Learning | Design and delivery of programmes | UK EL04 = SCQF 4 | Foundational Level | NICAT 1 | CQFW 1 | Foundation | GCSE D-G | NVQ 1 | Intermediate 1 | | UK EL05 = SCQF 5 | Intermediate level | Intermediate | NICAT 2 | CQFW 2 | Intermediate | GSCE A-C | NVQ 2 | | administrative studies | N000 | A

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Managing relationships

Description

Do you find fundraising difficult? Are others around you making your role as a fundraiser more difficult than it need be? This unit will help you to understand your role by analysing a variety of issues about the fundraising and the dilemmas and problems that organisations involved in winning resources and support are likely to face.

Subjects

business and management | critical_thinking | customers | fundraising | management | organisations | relationships | resources | stakeholders | Education | X000

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Elswick Works cricket team

Description

Elswick Works Cricket XI, 1891 (TWAM ref. 1027/377). ?Workshop of the World? is a phrase often used to describe Britain?s manufacturing dominance during the Nineteenth Century. It?s also a very apt description for the Elswick Works and Scotswood Works of Vickers Armstrong and its predecessor companies. These great factories, situated in Newcastle along the banks of the River Tyne, employed hundreds of thousands of men and women and built a huge variety of products for customers around the globe. The Elswick Works was established by William George Armstrong (later Lord Armstrong) in 1847 to manufacture hydraulic cranes. From these relatively humble beginnings the company diversified into many fields including shipbuilding, armaments and locomotives. By 1953 the Elswick Works covered 70 acres and extended over a mile along the River Tyne. This set of images, mostly taken from our Vickers Armstrong collection, includes fascinating views of the factories at Elswick and Scotswood, the products they produced and the people that worked there. By preserving these archives we can ensure that their legacy lives on. (Copyright) We're happy for you to share this digital image within the spirit of The Commons. Please cite 'Tyne & Wear Archives & Museums' when reusing. Certain restrictions on high quality reproductions and commercial use of the original physical version apply though; if you're unsure please email info@twarchives.org.uk.

Subjects

elswickworks | newcastleupontyne | cricket | sport | sportsteam | blackandwhitephotograph | socialhistory | 1891 | manufacturing | nineteenthcentury | scotswoodworks | vickersarmstrong | factories | newcastle | rivertyne | products | customers | global | williamgeorgearmstrong | lordarmstrong | hydrauliccranes | shipbuilding | armaments | locomotives | vickersarmstrongcollection | elswick | scotswood | twamref1027377 | elswickworkscricketxi | workshopoftheworld | vegetation | tree | branch | fascinating | leaves | grass | nature | uniform | stripes | cap | moustache | emblem | shirt | trousers | coat | button | crease | grain | comradeship | attentive | standing | seated | tie | smile | shoe | jumper | hair | finger | hand | arm | leg | head | face | abstract | alert | industry | sky | daylight | mark | leisure | club | sportinglife

License

No known copyright restrictions

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Tyne & Wear Archives & Museums | FlickR

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The market-led organisation

Description

Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.

Subjects

business and management | customers | managing | marketing | market_led | organisation | Education | X000

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Understanding operations management

Description

Operations management is one of the central functions of all organisations whether producing goods or services, or in the private, public or voluntary sectors. This unit will provide you with a basic framework for understanding this function and discusses the role of operations managers, in particular the importance of focusing on suppliers and customers.

Subjects

business and management | customers | management | marketing | operations | operations_manager | operations_system | suppliers | Education | X000

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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