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21H.206 American Consumer Culture (MIT) 21H.206 American Consumer Culture (MIT)

Description

This class examines how and why twentieth-century Americans came to define the "good life" through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance. This class examines how and why twentieth-century Americans came to define the "good life" through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.

Subjects

twentieth century history | twentieth century history | history | history | popular culture | popular culture | united states | united states | marketing | marketing | mass-production | mass-production | consumption | consumption | economics | economics | politics | politics | middle class | middle class | advertising | advertising | status | status | American Dream | American Dream | mass-market | mass-market | suburbs | suburbs | e-commerce | e-commerce | fast food | fast food

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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21H.206 American Consumer Culture (MIT) 21H.206 American Consumer Culture (MIT)

Description

This class examines how and why twentieth-century Americans came to define the "good life" through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance. This class examines how and why twentieth-century Americans came to define the "good life" through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.

Subjects

twentieth century history | twentieth century history | history | history | popular culture | popular culture | united states | united states | marketing | marketing | mass-production | mass-production | consumption | consumption | economics | economics | politics | politics | middle class | middle class | advertising | advertising | status | status | American Dream | American Dream | mass-market | mass-market | suburbs | suburbs | e-commerce | e-commerce | fast food | fast food

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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17.422 Field Seminar in International Political Economy (MIT) 17.422 Field Seminar in International Political Economy (MIT)

Description

This field seminar in international political economy covers major theoretical, empirical, and policy perspectives. The basic orientation is disciplinary and comparative (over time and across countries, regions, firms), spanning issues relevant to both industrial and developing states. Special attention is given to challenges and dilemmas shaped by the macro-level consequences of micro-level behavior, and by micro-level adjustments to macro-level influences. This field seminar in international political economy covers major theoretical, empirical, and policy perspectives. The basic orientation is disciplinary and comparative (over time and across countries, regions, firms), spanning issues relevant to both industrial and developing states. Special attention is given to challenges and dilemmas shaped by the macro-level consequences of micro-level behavior, and by micro-level adjustments to macro-level influences.

Subjects

international relations | international relations | political science | political science | economics | economics | wealth | wealth | neoclassical | neoclassical | development | development | ecology | ecology | power | power | trade | trade | capital | capital | foreign investment | foreign investment | intellectual property | intellectual property | migration | migration | foreignpolicy | foreignpolicy | globalization | globalization | internet | internet | sustainability | sustainability | institutions | institutions | foreign policy | foreign policy | IPE | IPE | dual national objectives | dual national objectives | global context | global context | pursuit of power | pursuit of power | pursuit of wealth | pursuit of wealth | international political economy | international political economy | neoclassical economics | neoclassical economics | development economics | development economics | ecological economics | ecological economics | lateral pressure | lateral pressure | perspectives | perspectives | structural views | structural views | power relations | power relations | politics | politics | international trade | international trade | capital flows | capital flows | intellectual property rights | intellectual property rights | international migration | international migration | foreign economic policy | foreign economic policy | international economic institutions | international economic institutions | theoretical perspectives | theoretical perspectives | empirical perspectives | empirical perspectives | policy perspectives | policy perspectives | disciplinary | disciplinary | comparative | comparative | time | time | countries | countries | regions | regions | firms | firms | industrial states | industrial states | developing states | developing states | macro-level consequences | macro-level consequences | micro-level behavior | micro-level behavior | micro-level adjustments | micro-level adjustments | macro-level influences | macro-level influences | complexity | complexity | localization | localization | technology | technology | knowledge economy | knowledge economy | finance | finance | global markets | global markets | political economy | political economy | e-commerce | e-commerce

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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14.27 Economics and E-Commerce (MIT) 14.27 Economics and E-Commerce (MIT)

Description

This course uses theoretical models and empirical studies to help understand the economics behind various internet businesses. We will begin with a discussion of relevant topics from industrial organization (IO) including monopoly pricing, price discrimination, product differentiation, and barriers to entry. The main part of the course will be a discussion of a number of online businesses. In the context of those businesses, we will discuss extensions and applications of the ideas from the first section of the course. This course uses theoretical models and empirical studies to help understand the economics behind various internet businesses. We will begin with a discussion of relevant topics from industrial organization (IO) including monopoly pricing, price discrimination, product differentiation, and barriers to entry. The main part of the course will be a discussion of a number of online businesses. In the context of those businesses, we will discuss extensions and applications of the ideas from the first section of the course.

Subjects

economics | economics | e-commerce | e-commerce | Internet | Internet | business | business | industrial organization | industrial organization | monopoly | monopoly | price discrimination | price discrimination | product differentiation | product differentiation | barriers to entry | barriers to entry

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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ESD.57 Technology-based Business Transformation (MIT) ESD.57 Technology-based Business Transformation (MIT)

Description

Includes audio/video content: AV selected lectures. This course covers how to leverage major technology advances to significantly transform a business in the marketplace. There is a focus on major issues a business must deal with to transform its technical and market strategies successfully, including the organizational and cultural aspects that often cause such business transformations to fail. Class material draws from concrete experiences of IBM's major transformation in the late 1990s, when it aggressively embraced the Internet and came up with its e-business strategy. Includes audio/video content: AV selected lectures. This course covers how to leverage major technology advances to significantly transform a business in the marketplace. There is a focus on major issues a business must deal with to transform its technical and market strategies successfully, including the organizational and cultural aspects that often cause such business transformations to fail. Class material draws from concrete experiences of IBM's major transformation in the late 1990s, when it aggressively embraced the Internet and came up with its e-business strategy.

Subjects

innovation | innovation | technology | technology | strategy | strategy | business strategy | business strategy | end-user | end-user | market | market | leadership | leadership | organization | organization | disruptive technology | disruptive technology | e-business | e-business | e-commerce | e-commerce | IBM | IBM | 1990s | 1990s | innovator's dilemna | innovator's dilemna | competitiveness | competitiveness | outsourcing | outsourcing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.840 Special Seminar in Marketing: Marketing Management (MIT) 15.840 Special Seminar in Marketing: Marketing Management (MIT)

Description

The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science. The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.

Subjects

marketing management | marketing management | marketing analysis | marketing analysis | market research | market research | competitive analysis | competitive analysis | marketing science | marketing science | creating consumer value | creating consumer value | indentifying customer needs | indentifying customer needs | understand purchasing process | understand purchasing process | forming target segments | forming target segments | product positioning | product positioning | advertising | advertising | advertisements | advertisements | product distribution | product distribution | e-commerce | e-commerce | customer lifetime value | customer lifetime value | pricing | pricing | diffusion | diffusion | customer satisfaction | customer satisfaction | product life cyclce | product life cyclce | branding | branding | brands | brands | product life cycle | product life cycle

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.810 Marketing Management: Analytics, Frameworks, and Applications (MIT) 15.810 Marketing Management: Analytics, Frameworks, and Applications (MIT)

Description

 This course helps students develop skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics. It presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting are presented.  This course helps students develop skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics. It presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting are presented.

Subjects

marketing ideas | marketing ideas | product strategy | product strategy | advertising | advertising | communications | communications | promotion | promotion | distribution | distribution | price | price | pricing | pricing | customer needs | customer needs | company skills | company skills | competition | competition | collaborators | collaborators | context in marketing and product development | context in marketing and product development | 5C's | 5C's | financial services | financial services | consumer products | consumer products | software | software | auto-mobiles | auto-mobiles | airline services | airline services | not-for-profit eye clinics | not-for-profit eye clinics | e-commerce | e-commerce

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.062 Data Mining (MIT) 15.062 Data Mining (MIT)

Description

Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological advances. Electronic data capture has become inexpensive and ubiquitous as a by-product of innovations such as the internet, e-commerce, electronic banking, point-of-sale devices, bar-code readers, and intelligent machines. Such data is often stored in data warehouses and data marts specifically intended for management decision support. Data mining is a rapidly growing field that is concerned with developing techniques to assist managers to make intelligent use of these repositories. A number of successful applications have been reported in areas such as credit rating, fraud detection, database marketing, customer relationship management, and stock market investments. The f Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological advances. Electronic data capture has become inexpensive and ubiquitous as a by-product of innovations such as the internet, e-commerce, electronic banking, point-of-sale devices, bar-code readers, and intelligent machines. Such data is often stored in data warehouses and data marts specifically intended for management decision support. Data mining is a rapidly growing field that is concerned with developing techniques to assist managers to make intelligent use of these repositories. A number of successful applications have been reported in areas such as credit rating, fraud detection, database marketing, customer relationship management, and stock market investments. The f

Subjects

data warehouses | data warehouses | internet | internet | e-commerce | e-commerce | electronic banking | electronic banking | point-of-sale devices | point-of-sale devices | bar-code readers | bar-code readers | intelligent machines | intelligent machines

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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1.464 E-Commerce and the Internet in Real Estate and Construction (MIT) 1.464 E-Commerce and the Internet in Real Estate and Construction (MIT)

Description

1.464 examines the long term effects of information technology on business strategy in the real estate and construction industry. Considerations include: supply chain, allocation of risk, impact on contract obligations and security, trends toward consolidation, and the convergence of information transparency and personal effectiveness. Resources are drawn from the world of dot.com entrepreneurship and "old economy" responses. 1.464 examines the long term effects of information technology on business strategy in the real estate and construction industry. Considerations include: supply chain, allocation of risk, impact on contract obligations and security, trends toward consolidation, and the convergence of information transparency and personal effectiveness. Resources are drawn from the world of dot.com entrepreneurship and "old economy" responses.

Subjects

e-commerce | e-commerce | Internet | Internet | real estate | real estate | construction | construction | information technology | information technology | business strategy | business strategy | supply chain | supply chain | risk allocation | risk allocation | contract obligations | contract obligations | consolidation | consolidation | information transparency | information transparency | case method | case method | case study | case study | industry value system | industry value system | optimization | optimization | business models | business models | incentives | incentives | game theory | game theory | strategic managment | strategic managment | knowledge management | knowledge management

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.810 Introduction to Marketing (MIT) 15.810 Introduction to Marketing (MIT)

Description

This course explores theory and practice that draws on Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged. This course explores theory and practice that draws on Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged.

Subjects

marketing ideas | marketing ideas | product strategy | product strategy | advertising | advertising | communications | promotion | distribution | communications | promotion | distribution | price | price | pricing | pricing | customer needs | customer needs | company skills | company skills | competition | competition | collaborators | collaborators | context in marketing and product development | context in marketing and product development | 5C's | 5C's | financial services | financial services | consumer products | consumer products | software | software | auto-mobiles | auto-mobiles | airline services | airline services | not-for-profit eye clinics | not-for-profit eye clinics | e-commerce | e-commerce

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.810 Introduction to Marketing (MIT) 15.810 Introduction to Marketing (MIT)

Description

This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving.

Subjects

marketing ideas | marketing ideas | product strategy | product strategy | advertising | advertising | communications | promotion | distribution | communications | promotion | distribution | price | price | pricing | pricing | customer needs | customer needs | company skills | company skills | competition | competition | collaborators | collaborators | context in marketing and product development | context in marketing and product development | 5C's | 5C's | financial services | financial services | consumer products | consumer products | software | software | auto-mobiles | auto-mobiles | airline services | airline services | not-for-profit eye clinics | not-for-profit eye clinics | e-commerce | e-commerce | MARKETING | MARKETING | PRODUCT STRATEGY | PRODUCT STRATEGY | ADVERTISING | ADVERTISING | COMMUNICATIONS | COMMUNICATIONS | PRODUCT DEVELOPMENT | PRODUCT DEVELOPMENT | Marketing | Marketing | Product Strategy | Product Strategy | Advertising | Advertising | Communications | Communications | Product Development | Product Development

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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17.422 Field Seminar in International Political Economy (MIT) 17.422 Field Seminar in International Political Economy (MIT)

Description

This field seminar in international political economy covers major theoretical, empirical, and policy perspectives. The basic orientation is disciplinary and comparative (over time and across countries, regions, firms), spanning issues relevant to both industrial and developing states. Special attention is given to challenges and dilemmas shaped by the macro-level consequences of micro-level behavior, and by micro-level adjustments to macro-level influences. This field seminar in international political economy covers major theoretical, empirical, and policy perspectives. The basic orientation is disciplinary and comparative (over time and across countries, regions, firms), spanning issues relevant to both industrial and developing states. Special attention is given to challenges and dilemmas shaped by the macro-level consequences of micro-level behavior, and by micro-level adjustments to macro-level influences.

Subjects

international relations | international relations | political science | political science | economics | economics | wealth | wealth | neoclassical | neoclassical | development | development | ecology | ecology | power | power | trade | trade | capital | capital | foreign investment | foreign investment | intellectual property | intellectual property | migration | migration | foreignpolicy | foreignpolicy | globalization | globalization | internet | internet | sustainability | sustainability | institutions | institutions | foreign policy | foreign policy | IPE | IPE | dual national objectives | dual national objectives | global context | global context | pursuit of power | pursuit of power | pursuit of wealth | pursuit of wealth | international political economy | international political economy | neoclassical economics | neoclassical economics | development economics | development economics | ecological economics | ecological economics | lateral pressure | lateral pressure | perspectives | perspectives | structural views | structural views | power relations | power relations | politics | politics | international trade | international trade | capital flows | capital flows | intellectual property rights | intellectual property rights | international migration | international migration | foreign economic policy | foreign economic policy | international economic institutions | international economic institutions | theoretical perspectives | theoretical perspectives | empirical perspectives | empirical perspectives | policy perspectives | policy perspectives | disciplinary | disciplinary | comparative | comparative | time | time | countries | countries | regions | regions | firms | firms | industrial states | industrial states | developing states | developing states | macro-level consequences | macro-level consequences | micro-level behavior | micro-level behavior | micro-level adjustments | micro-level adjustments | macro-level influences | macro-level influences | complexity | complexity | localization | localization | technology | technology | knowledge economy | knowledge economy | finance | finance | global markets | global markets | political economy | political economy | e-commerce | e-commerce

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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Mini project : internet security mechanisms - application of a fingerprint reader in Windows using Java : document transcript

Description

This open educational resource was released through the Higher Education Academy Engineering Subject Centre Open Engineering Resources Pilot project. The project was funded by HEFCE and the JISC/HE Academy UKOER programme.

Subjects

ukoer | engscoer | cc-by | university of hertfordshire | he | higher education | engineering | internet and e-commerce technology | communications | hertfordshireunioer | Engineering | H000

License

Attribution 2.0 UK: England & Wales Attribution 2.0 UK: England & Wales http://creativecommons.org/licenses/by/2.0/uk/ http://creativecommons.org/licenses/by/2.0/uk/

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Mobile technologies and WAP

Description

An interaction giving a simple illustration of how mobile devices download pages from the Internet.

Subjects

business | marketing | mobile technologies | wireless | networks | e-commerce | internet | wap | RETAILING | Mathematical and Computer Sciences | INFORMATION | Design and delivery of programmes | Teaching | Learning | UK EL03 = SCQF 3 | Level 3 | Entry level 2 | NICAT Entry | Access 3 | Foundation SG | UK EL04 = SCQF 4 | Foundational Level | NICAT 1 | CQFW 1 | Foundation | GCSE D-G | NVQ 1 | Intermediate 1 | | UK EL05 = SCQF 5 | Intermediate level | Intermediate | NICAT 2 | CQFW 2 | Intermediate | GSCE A-C | NVQ 2 | | UK EL06 = SCQF 6 | Advanced courses | NICAT 3 | CQFW 3 | Advanced | A/AS Level | NVQ 3 | Higher | SVQ 3 | UK EL07 = SCQF 7 | Higher Certificate | NICAT 4 | CQFW 4 | NVQ 4 | Advanced Higher | SVQ 4 | HN Certificate | UK EL08 = SCQF 8 | Higher Diploma | NICAT 5 | CQFW 5 | HN Diploma | Diploma in HE | Computer science | I100 | EDUCATION / TRAINING / TEACHING | INFORMATION TECHNOLOGY and INFORMATION | SALES MARKETING and RETAILING | G | C | B

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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17.422 Field Seminar in International Political Economy (MIT)

Description

This field seminar in international political economy covers major theoretical, empirical, and policy perspectives. The basic orientation is disciplinary and comparative (over time and across countries, regions, firms), spanning issues relevant to both industrial and developing states. Special attention is given to challenges and dilemmas shaped by the macro-level consequences of micro-level behavior, and by micro-level adjustments to macro-level influences.

Subjects

international relations | political science | economics | wealth | neoclassical | development | ecology | power | trade | capital | foreign investment | intellectual property | migration | foreignpolicy | globalization | internet | sustainability | institutions | foreign policy | IPE | dual national objectives | global context | pursuit of power | pursuit of wealth | international political economy | neoclassical economics | development economics | ecological economics | lateral pressure | perspectives | structural views | power relations | politics | international trade | capital flows | intellectual property rights | international migration | foreign economic policy | international economic institutions | theoretical perspectives | empirical perspectives | policy perspectives | disciplinary | comparative | time | countries | regions | firms | industrial states | developing states | macro-level consequences | micro-level behavior | micro-level adjustments | macro-level influences | complexity | localization | technology | knowledge economy | finance | global markets | political economy | e-commerce

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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Online payment

Description

This resource is an animation designed to symbolise a payment being made online by a customer to an Internet business.

Subjects

business | e-commerce | marketing | online payments | internet | RETAILING | Business and Administrative studies | Mathematical and Computer Sciences | BUSINESS / MANAGEMENT / OFFICE STUDIES | INFORMATION | Employability | Design and delivery of programmes | UK EL06 = SCQF 6 | Advanced courses | NICAT 3 | CQFW 3 | Advanced | A/AS Level | NVQ 3 | Higher | SVQ 3 | UK EL07 = SCQF 7 | Higher Certificate | NICAT 4 | CQFW 4 | NVQ 4 | Advanced Higher | SVQ 4 | HN Certificate | UK EL08 = SCQF 8 | Higher Diploma | NICAT 5 | CQFW 5 | HN Diploma | Diploma in HE | UK EL09 = SCQF 9 | Ordinary degree | NICAT 6 | CQFW 6 | NVQ 5 | SVQ 5 | Ordinary degree | Graduate certific | administrative studies | Computer science | N000 | I100 | INFORMATION TECHNOLOGY and INFORMATION | SALES MARKETING and RETAILING | A | C | B

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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E-payment methods

Description

An interaction explaining the various methods of paying for goods and services electronically. Includes debit cards, credit cards, digital cash and smart cards.

Subjects

e-commerce | business | electronic payment | internet | RETAILING | APPEARANCE | Business and Administrative studies | Employability | Design and delivery of programmes | UK EL02 = SCQF 2 | Entry level 1 | CQFW Entry | Access 2 | UK EL03 = SCQF 3 | Level 3 | Entry level 2 | NICAT Entry | Access 3 | Foundation SG | UK EL04 = SCQF 4 | Foundational Level | NICAT 1 | CQFW 1 | Foundation | GCSE D-G | NVQ 1 | Intermediate 1 | | UK EL05 = SCQF 5 | Intermediate level | Intermediate | NICAT 2 | CQFW 2 | Intermediate | GSCE A-C | NVQ 2 | | administrative studies | N000 | FAMILY CARE / PERSONAL DEVELOPMENT / PERSONAL CARE and APPEARANCE | SALES MARKETING and RETAILING | H | B

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Mixed wireless network

Description

This resource is an animation of a mixed wireless network. The material is copyright Swansea College, ILT Development Unit and was produced for the Knowledge Exploitation Fund SWWETN eTraining Project.

Subjects

e-commerce | business | wireless networks | marketing | RETAILING | INFORMATION | Business and Administrative studies | Learning | Design and delivery of programmes | UK EL04 = SCQF 4 | Foundational Level | NICAT 1 | CQFW 1 | Foundation | GCSE D-G | NVQ 1 | Intermediate 1 | | UK EL05 = SCQF 5 | Intermediate level | Intermediate | NICAT 2 | CQFW 2 | Intermediate | GSCE A-C | NVQ 2 | | UK EL06 = SCQF 6 | Advanced courses | NICAT 3 | CQFW 3 | Advanced | A/AS Level | NVQ 3 | Higher | SVQ 3 | administrative studies | N000 | INFORMATION TECHNOLOGY and INFORMATION | SALES MARKETING and RETAILING | C | B

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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15.810 Marketing Management: Analytics, Frameworks, and Applications (MIT)

Description

 This course helps students develop skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics. It presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting are presented.

Subjects

marketing ideas | product strategy | advertising | communications | promotion | distribution | price | pricing | customer needs | company skills | competition | collaborators | context in marketing and product development | 5C's | financial services | consumer products | software | auto-mobiles | airline services | not-for-profit eye clinics | e-commerce

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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15.810 Introduction to Marketing (MIT)

Description

This course explores theory and practice that draws on Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged.

Subjects

marketing ideas | product strategy | advertising | communications | promotion | distribution | price | pricing | customer needs | company skills | competition | collaborators | context in marketing and product development | 5C's | financial services | consumer products | software | auto-mobiles | airline services | not-for-profit eye clinics | e-commerce

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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Wireless connection speed

Description

An animation illustrating the variance in speed between different wireless connection standards. This material is copyright Swansea College, ILT Development Unit and was produced for the Knowledge Exploitation Fund SWWETN e Training Project.

Subjects

e-commerce | wireless | networks | speed | business | computing | marketing | communications | internet | wi-fi | RETAILING | COMMUNICATION / MEDIA / PUBLISHING | INFORMATION | Mathematical and Computer Sciences | Learning | Teaching | Design and delivery of programmes | UK EL03 = SCQF 3 | Level 3 | Entry level 2 | NICAT Entry | Access 3 | Foundation SG | UK EL04 = SCQF 4 | Foundational Level | NICAT 1 | CQFW 1 | Foundation | GCSE D-G | NVQ 1 | Intermediate 1 | | UK EL05 = SCQF 5 | Intermediate level | Intermediate | NICAT 2 | CQFW 2 | Intermediate | GSCE A-C | NVQ 2 | | UK EL06 = SCQF 6 | Advanced courses | NICAT 3 | CQFW 3 | Advanced | A/AS Level | NVQ 3 | Higher | SVQ 3 | Computer science | I100 | EDUCATION / TRAINING / TEACHING | INFORMATION TECHNOLOGY and INFORMATION | SALES MARKETING and RETAILING | K | G | C | B

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Transfering data via a computer network

Description

The resource comprises an animation showing the transfer of files via a computer Local Area Network (LAN). This material is copyright Swansea College, ILT Development Unit and was produced for the Knowledge Exploitation Fund SWWETN eTraining Project.

Subjects

e-commerce | business | computing | marketing | data transfer | lan | local area networks | RETAILING | Business and Administrative studies | Learning | Design and delivery of programmes | UK EL04 = SCQF 4 | Foundational Level | NICAT 1 | CQFW 1 | Foundation | GCSE D-G | NVQ 1 | Intermediate 1 | | UK EL05 = SCQF 5 | Intermediate level | Intermediate | NICAT 2 | CQFW 2 | Intermediate | GSCE A-C | NVQ 2 | | administrative studies | N000 | SALES MARKETING and RETAILING | B

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Dynamic web contact

Description

An animation showing server-side data processing. This material is copyright Swansea College, ILT Development Unit and was produced for the Knowledge Exploitation Fund SWWETN eTraining Project.

Subjects

server-side | business | e-commerce | computing | data processing | internet | RETAILING | INFORMATION | Business and Administrative studies | Learning | Design and delivery of programmes | UK EL04 = SCQF 4 | Foundational Level | NICAT 1 | CQFW 1 | Foundation | GCSE D-G | NVQ 1 | Intermediate 1 | | UK EL05 = SCQF 5 | Intermediate level | Intermediate | NICAT 2 | CQFW 2 | Intermediate | GSCE A-C | NVQ 2 | | UK EL06 = SCQF 6 | Advanced courses | NICAT 3 | CQFW 3 | Advanced | A/AS Level | NVQ 3 | Higher | SVQ 3 | administrative studies | N000 | INFORMATION TECHNOLOGY and INFORMATION | SALES MARKETING and RETAILING | C | B

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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How Internet cookies work

Description

A simple Flash animation demonstrating how Internet cookies work

Subjects

business | cookies | animation | websites | e-commerce | internet | RETAILING | INFORMATION | Mathematical and Computer Sciences | Learning | Teaching | Design and delivery of programmes | UK EL03 = SCQF 3 | Level 3 | Entry level 2 | NICAT Entry | Access 3 | Foundation SG | UK EL04 = SCQF 4 | Foundational Level | NICAT 1 | CQFW 1 | Foundation | GCSE D-G | NVQ 1 | Intermediate 1 | | UK EL06 = SCQF 6 | Advanced courses | NICAT 3 | CQFW 3 | Advanced | A/AS Level | NVQ 3 | Higher | SVQ 3 | UK EL07 = SCQF 7 | Higher Certificate | NICAT 4 | CQFW 4 | NVQ 4 | Advanced Higher | SVQ 4 | HN Certificate | UK EL05 = SCQF 5 | Intermediate level | Intermediate | NICAT 2 | CQFW 2 | Intermediate | GSCE A-C | NVQ 2 | | Computer science | I100 | EDUCATION / TRAINING / TEACHING | INFORMATION TECHNOLOGY and INFORMATION | SALES MARKETING and RETAILING | G | C | B

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Consumer rights

Description

This resource is a guide to consumers' rights when buying and selling online. The exercise makes particular reference to the Electronic Commerce Act 2000 and the Distance Selling Regulations 2000. Other aspects of good practice are highlighted along with possible outcomes if you break the law. Includes an interactive assessment.

Subjects

consumer protection | e-commerce | law | internet | website | RETAILING | Law | Learning | Design and delivery of programmes | UK EL06 = SCQF 6 | Advanced courses | NICAT 3 | CQFW 3 | Advanced | A/AS Level | NVQ 3 | Higher | SVQ 3 | UK EL07 = SCQF 7 | Higher Certificate | NICAT 4 | CQFW 4 | NVQ 4 | Advanced Higher | SVQ 4 | HN Certificate | UK EL08 = SCQF 8 | Higher Diploma | NICAT 5 | CQFW 5 | HN Diploma | Diploma in HE | M000 | POLITICS / ECONOMICS / LAW / SOCIAL SCIENCES | SALES MARKETING and RETAILING | E | B

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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