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OLYMPIC VALUES: Keeping the Amateurs Amateur.

Description

Given the financial clout of professional sport, it is little wonder that many athletes are tempted to turn professional after amateur wins. Boxing is perhaps the clearest example of a sport where athletes are faced with the fundamental amateur v pro debate: do they retain amateur status to live the dream of competing on home soil as Olympic boxers in the London 20102 Games, or take the tempting financial route of lucrative professional contracts and World Championship titles, with the downside of potentially entering the ring too fast than their experience and youth might ideally allow?

Subjects

oxb:060111:033dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | Amateur | amateur sport | Amateur international boxing association | AIBA | BBBC | British Board of Boxing Control | British Amateur Boxing Association | BABA | The World Series of Boxing | Olympic value | The Olympics Ethics and Values.

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SECURITY: An Elite Anti-Fire System for the 2012 Olympics

Description

£1bn network of fire centres, powered by impressive IT systems costing a cool £2m.

Subjects

oxb:060111:030dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | security | safety | fire protection | fire brigade | fire prevention | anti-terror | terrorist attacks | technology | The Olympics Governance Management.

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Participation: Aiming for History

Description

At only 16 years old, Achieng Ajulu-Bushell is set to become the first ever black female to represent Great Britain in a swimming discipline. Ajulu-Bushell has made the difficult choice to switch allegiance from Kenya to GB in order to achieve her personal best as a competitor at the London 2012 Games.

Subjects

oxb:060111:026dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | History | success | race | ethnicity | nationality | naturalisation | swimming | participation | role model | Kenya | defection | FINA | Olympic Rules | The Olympics and Politics | The Olympics and Athletes Performance | The Olympics and History.

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How Green are the 2012 Games?

Description

It is not just the Olympic Athletes that need Energy! The combined right hook and left jab of the economic crisis and underestimation of the true financial cost of the 2012 Games look set to threaten a knockout blow to the notably green ambitions of the 2012 Olympic Games.

Subjects

oxb:060111:034dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | energy consumption | ecology | green | ecological | photovoltaic array | solar panels | renewable energy | wind farms | wind turbines | sustainability | green energy | ODA | Olympic Park | Olympic Delivery Authority | biomass | sponsors | fossil fuels | The Olympics Impact and Legacy.

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Are We Making the Most of Olympic Tourism for 2012?

Description

When London first one the right to stage the 2012 Summer Olympic and Paralympic Games, the city anticipated a major boost to sports tourism based revenue as a result. However, claims of failures to exploit these opportunities have recently been levelled at the Government.

Subjects

oxb:060111:027dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | Tourist | travel | visitors | visitor numbers | attractions | The Olympics and Tourism.

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Homelessness and the Olympics

Description

The London 2012 Games offers great promise for London. They bring with them the promises of an injection of revenue into the Capital via increased tourism revenue, supplier contracts, and opportunities for profit maximisation for corporate sponsors. They promise a regeneration of the East End of London, more sports facilities accessible to the general public, and more affordable housing for Londoners.

Subjects

oxb:060111:021dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | homelessness | homeless | sleeping rough | poverty | prostitution | crime | society | social issues | The Olympics Impact and Legacy.

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Funding: Is an Olympic CEO worth more than a Prime Minister

Description

’ ability to financially manage the country.

Subjects

oxb:060111:038dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | funding | finance | investment | prime minister | politics | CEO | leadership | government | ODA | Olympic Delivery Authority | quango | The Olympics Funding and Marketing | The Olympics and Politics.

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Legacy of the Games: Health and Wellbeing

Description

This case study examines the potential legacy of the games for the health and wellbeing, including happiness, of the whole population as well, specifically, for older people

Subjects

oxb:060111:022dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | legacy | health | wellbeing | exercise | old age pensioners | OAPs | seniors | neurotransmitters | dopamine | endorphins | emotions | serotonin | The Olympics Impact and Legacy.

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Sport Always Courts Controversy

Description

ions of Olympic and Paralympic athletes.

Subjects

oxb:060111:042dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | controversy | fur | fair play | Olympic Spirit | Olympic Values | aboriginals | aborigine | platinum medals | fair trade | ethics | ethically sources | social responsibility | The Olympics Ethics and Values.

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Levelling the Playing Field

Description

One of the key legacy outcomes of the London 2012 Games is to inspire more people to play sport. How well is LOCOG meeting these targets?

Subjects

oxb:060111:036dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | participation | disabilities | inspiration | Olympic values | involvement | Sport England | The Olympics Gender and Widening Participation.

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BRANDING: Computer Generated Smurfs

Description

£400,000.

Subjects

oxb:060111:029dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | commercialisation | branding | image | design | logos | Wenlock | Mandeville | mascot | The Olympics Funding and Marketing.

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Sponsorship

Description

r, such an achievement can still be considered no mean feat, given the recessionist culture that we are currently living in.

Subjects

oxb:060111:024dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | funding | finance | investment | sponsorship | TOPS | money | spending cuts | credit crunch | economy | oil | promotional activity | The Olympics Funding and Marketing.

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The Olympic Games and Funding

Description

‘torch procession’.

Subjects

oxb:060111:023dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | funding | finance | investment | sponsorship | TOPS | money | spending cuts | credit crunch | economy | Somerset County Council | The Olympics Funding and Marketing.

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Investment in Facilities

Description

England has never been known for its majestic mountain ranges, or for its epic year-round snowfall. Nor are the British public known for their expertise in, and enthusiasm for, snow sports such as skiing, slalom, bobsleigh, skeleton or snowboarding. How then, did an English athlete manage to demonstrate a Gold-medal winning performance in the Skeleton event that claimed victory over all of the other great snow sports nations such as Austria, Switzerland, Canada and the US?

Subjects

oxb:060111:031dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | winter sports | skiing | funding | finance | facilities | climate | participation | Salt Lake City 2002 | Sochi 2014 | Vancouver 2010 | The Olympics Gender and Widening Participation.

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OLYMPIC VALUES: The Real Gridiron Gang

Description

There is perhaps no greater embodiment of the mythical quality of sport to uplift, inspire and lead than that of the sports film genre. The Olympic spirit is just one version of the same story; that sport can make better men and women of all of us.

Subjects

oxb:060111:043dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | fair play | Olympic Spirit | Olympic Values | American football | gridiron | character | prisoners | reforming | rehabilitation | teamwork | The Olympics Ethics and Values.

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Epictetus, Plato and the Olympics

Description

Aristotle was a big fan of the Ancient Games, describing a young man's ultimate physical beauty as: "a body capable of enduring all efforts, either of the racecourse or of bodily strength...This is why the athletes in the pentathlon are most beautiful." (Aristotle, Rhetoric1361b)

Subjects

oxb:060111:020dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | epitetus | plato | Aristotle | philosophy | The Olympics Ethics and Values.

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WIDENING PARTICIPATION: The Greenwich Equestrian Controversy

Description

– and royal – opposition – LOCOG have gained approval for the horse riding events and modern pentathlon to be hosted in Greenwich Park. Unsurprisingly, this move has angered many local residents who view the beautifully maintained Park as a hub of local and social activity.

Subjects

oxb:060111:032dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | horse riding | equestrianism | Greenwich | controversy | show jumping | dressage | eventing | Royal concerns | The Olympics and Sustainability.

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Cheerleading and the Games

Description

’s attention and raise the long-term potential for the sport to gain its place on the world stage – which may include Olympic and Paralympic recognition.

Subjects

oxb:060111:028dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | Widening participation | participation | new sports | cheerleading | cheerleaders | BUCS | athletics unions | university sport | American football | The Olympics Gender and Widening Participation .

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A Song for the Olympic Games

Description

‘A Song for London 2012’ is on its way.

Subjects

oxb:060111:025dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | song | singing | entertainment | music | commercialisation | The Olympics Funding and Marketing | The Olympic Arts | Culture and Design.

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DEMANDS ON ATHLETES: Risk Transfer and the Olympic Athlete

Description

£100,000 per week to play football, and where the athlete can also earn millions of pounds in lucrative and desirable sponsorship deals. However, athletes are regularly required to bear considerable risk as a requirement of their sport.

Subjects

oxb:060111:044dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | risk | danger | luge | Vancouver 2010 | fair play | high risk | pressure | International Luge Federation | FIL | Kumaritashvili | tragedy | death | loss of life | The Olympics and Athletes Performance.

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Genderisation and Sexuality of the Female Olympic Athlete

Description

Clayton (2002) argue that tennis player Anna Kournikova represents the most powerful symbol of genderisation in sport. Such a supposition is interesting as Kournikova, while successful, never really achieved dominance in her game, instead being better recognised in recent years for her modelling and celebrity profile. The image of Kournikova is, no doubt, a sexualised one.

Subjects

oxb:060111:041dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | gender | sexuality | equality | femininity | womens sport | female sport | participation | The Olympics Gender and Widening Participation.

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Olympic Values- The Olympics and Authentic Leadership

Description

This case study investigates the role of the Olympic Federation in the transformational and authentic leadership of young people.

Subjects

oxb:060111:037dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | Olympic values | leadership | discrimination | participation | equality | Vancouver 2010 | Black Power Salute | Mexico 1968 | ethnicity | race | Olympic Spirit | Munich 1972 | The Olympics Ethics and Values.

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Olympic Legacy: Questioning an Olympic Legacy for Wales

Description

on Wales.

Subjects

oxb:060111:040dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | Wales | legacy | non-London | Welsh Olympics | impact | benefit | UK | government | public spending | funding | investment | finance | Department of Culture Media and Sport | DCMS | The Olympics Impact and Legacy.

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What can London 2012 Learn From Vancouver 2010?

Description

The Vancouver 2010 Winter Games were undoubtedly a success. One only has to remember the throngs of crowds lining up to have their photo taken with the Olympic Flame, the new urban developments that showcased Olympic events in the centre of the city, and the incredibly beautiful backdrop to the events of mountains, sea and glass-filled urban landscape that characterises one of the most beautiful cities in the Western hemisphere.

Subjects

oxb:060111:035dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | learning | Vancouver 2010 | Olympic Flame | lessons | Olympic Village | Beijing 2008 | improvements | The Olympics Governance Management.

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Epictetus, Plato and the Olympics

Description

Aristotle was a big fan of the Ancient Games, describing a young man's ultimate physical beauty as: "a body capable of enduring all efforts, either of the racecourse or of bodily strength...This is why the athletes in the pentathlon are most beautiful." (Aristotle, Rhetoric1361b)

Subjects

oxb:060111:020dd | sport | leisure | tourism | hospitality. cc-by | creative commons | UKOER | HLST | ENGSCOER | OER | LL2012 | London 2012 | Olympics | Olympic Games | Paralympics | Paralympic Games | Learning Legacies | JISC | HEA | Oxford Brookes University | HLSTOER | IOC | LOCOG | athletics | competition | epitetus | plato | Aristotle | philosophy | The Olympics Ethics and Values.

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