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Ideas and Concepts : Creating and presentng your creative ideas

Description

The purpose of this interactive video quiz resource is to support you to develop the skills to develop and present creative ideas from a client brief. If you are a media student or creative media apprentice at level 2 or 3, this resource will give you the opportunity to learn and self-assess your understanding of the full work flow required as a media practitioner. You will learn how to meet the needs of your client at key stages in the brief.

Subjects

UKOER | Creating ideas | Presenting ideas | Working to a brief | Communicating ideas | Contributing ideas | ILRforSkills

License

Attribution-ShareAlike 4.0 International Attribution-ShareAlike 4.0 International http://creativecommons.org/licenses/by-sa/4.0/ http://creativecommons.org/licenses/by-sa/4.0/

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Building a Business: Evaluating a Venture Idea

Description

Pegram Harrison (Fellow in Entrepreneurship at the Said Business School) discusses how to evaluate venture ideas, entrepreneurial leadership and how to seize opportunities.

Subjects

business ideas | analysis | strategy | opportunities | venture | markets | resources | business ideas | analysis | strategy | opportunities | venture | markets | resources | 2011-11-08

License

http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Building a Business: Evaluating a Venture Idea (Slides)

Description

Pegram Harrison (Fellow in Entrepreneurship at the Said Business School) discusses how to evaluate venture ideas, entrepreneurial leadership and how to seize opportunities.

Subjects

business ideas | analysis | strategy | opportunities | venture | markets | resources | business ideas | analysis | strategy | opportunities | venture | markets | resources | 2011-11-08

License

http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Building a Business: Evaluating a Venture Idea (2010)

Description

Pegram Harrison, Fellow in Entrepreneurship at the Said Business School, presents the second lecture of the 2010/11 Building a Business lecture series.

Subjects

business ideas | opportunities | markets | analysis | venture | resources | strategy | ukoer | business ideas | opportunities | markets | analysis | venture | resources | strategy

License

http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Building a Business: Evaluating a venture idea (old)

Description

The second in the 2009/10 Building a Business lecture series on how identify and develop a venture idea. Building a Business is a nine week evening lecture course of basic business skills. The course covers good business practice with a focus on science entrepreneurship. It is designed around technological enterprise but most course material is relevant to general business practice.

Subjects

business ideas | opportunities | markets | analysis | venture | resources | strategy | N100 | N215 | 1 | ukoer | business ideas | opportunities | markets | analysis | venture | resources | strategy | N100 | N215 | 1

License

http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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6.2 Problems with Resemblance

Description

Part 6.2. Explores Berkeley's and Locke's arguments concerning the resemblance of qualities and objects; that the perceived qualities of objects exist only in the mind or whether secondary qualities are intrinsically part of the object. Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Subjects

secondary qualities | perception | locke | philosophy | ideas | primary qualities | berkeley | secondary qualities | perception | locke | philosophy | ideas | primary qualities | berkeley

License

http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Is Tragedy still Alive? (Transcript)

Description

Discussion on whether tragedy still exists in modern culture, whether in films, modern theatre or and other creative arts.

Subjects

history of ideas | literature | modern tragedy | Hardy | Pinter | philosophy | theory of tragedy | greek | #greatwriters | shakespeare | aristotle | society | the novel | comedy | Beckett | history of ideas | literature | modern tragedy | Hardy | Pinter | philosophy | theory of tragedy | greek | #greatwriters | shakespeare | aristotle | society | the novel | comedy | Beckett

License

http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Does Tragedy Teach? (Transcript)

Description

Third dialogue on the nature of tragedy where they talk about whether tragic theatre teaches people, and if it does, how and what does it teach?

Subjects

history of ideas | literature | theory of emotion | theatre | gender | philosophy | Medea | hubris | drama | greek | hamartia | aesthetics | oedipus | shakespeare | #greatwriters | Antigone | history of ideas | literature | theory of emotion | theatre | gender | philosophy | Medea | hubris | drama | greek | hamartia | aesthetics | oedipus | shakespeare | #greatwriters | Antigone

License

http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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What does Tragedy do for People? (Transcript)

Description

A discussion of what the use of tragedy is, and whether the emotional experience of tragic theatre is simply a passing thrill or a vital part of life.

Subjects

literature | theory of emotion | theatre | cognition | history of ideas | drama | greek | #greatwriters | shakespeare | aristotle | theory of tragedy | catharsis | literature | theory of emotion | theatre | cognition | history of ideas | drama | greek | #greatwriters | shakespeare | aristotle | theory of tragedy | catharsis

License

http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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s Revenge: A History of Risk, Responsibility, and Reasonableness

Description

Director of the Max Planck Institute for the History of Science: Professor Lorraine Daston gives her inaugural lecture at Merton College. Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Subjects

nature | history of ideas | history | philosophy | humanities | nature | history of ideas | history | philosophy | humanities

License

http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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11.958 Getting Things Implemented: Strategy, People, Performance, and Leadership (MIT) 11.958 Getting Things Implemented: Strategy, People, Performance, and Leadership (MIT)

Description

An old saying holds that "there are many more good ideas in the world than good ideas implemented." This is a case based introduction to the fundamentals of effective implementation. Developed with the needs and interests of planners—but also with broad potential application—in mind, this course is a fast paced, case driven introduction to developing strategy for organizations and projects, managing operations, recruiting and developing talent, taking calculated risks, measuring results (performance), and leading adaptive change, for example where new mental models and habits are required but also challenging to promote. Our cases are set in the U.S. and the developing world and in multiple work sectors (urban redevelopment, transportation, workforce development, housing, etc An old saying holds that "there are many more good ideas in the world than good ideas implemented." This is a case based introduction to the fundamentals of effective implementation. Developed with the needs and interests of planners—but also with broad potential application—in mind, this course is a fast paced, case driven introduction to developing strategy for organizations and projects, managing operations, recruiting and developing talent, taking calculated risks, measuring results (performance), and leading adaptive change, for example where new mental models and habits are required but also challenging to promote. Our cases are set in the U.S. and the developing world and in multiple work sectors (urban redevelopment, transportation, workforce development, housing, etc

Subjects

implementing ideas | implementing ideas | case studies | case studies | non-profit organizations | non-profit organizations | management | management | leadership | leadership | public value | public value | political management | political management | organizational change | organizational change | vision | vision | talent | talent | collaboration | collaboration | upwardly global | upwardly global | park plaza | park plaza | mikhukhu | mikhukhu | care usa | care usa | one church one child | one church one child | managing the underground city | managing the underground city | mayor purcell | mayor purcell

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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24.910 Topics in Linguistics Theory (MIT) 24.910 Topics in Linguistics Theory (MIT)

Description

I realize that "Modes of Assertion" is a rather cryptic title for the course. What we will explore are ways of modulating the force of an assertion. This will engage us in formal semantics and pragmatics, the theory of speech acts and performative utterances, and quite a bit of empirical work on a not-too-well understood complex of data. "It is obvious that he made a big mistake." If you're like me you didn't feel much of a difference. But now see what happens when you embed the two sentences: "We have to fire him, because he obviously made a big mistake." "We have to fire him, because it is obvious that he made a big mistake." One of the two examples is unremarkable, the other suggests that the reason he needs to be fired is not that he made a big I realize that "Modes of Assertion" is a rather cryptic title for the course. What we will explore are ways of modulating the force of an assertion. This will engage us in formal semantics and pragmatics, the theory of speech acts and performative utterances, and quite a bit of empirical work on a not-too-well understood complex of data. "It is obvious that he made a big mistake." If you're like me you didn't feel much of a difference. But now see what happens when you embed the two sentences: "We have to fire him, because he obviously made a big mistake." "We have to fire him, because it is obvious that he made a big mistake." One of the two examples is unremarkable, the other suggests that the reason he needs to be fired is not that he made a big

Subjects

linguistic theory | linguistic theory | semantics | semantics | typology | typology | preformatics | preformatics | modality | modality | evidentiality | evidentiality | embedded assertions | embedded assertions | modes of assertion | modes of assertion | modulation | modulation | force | force | formal semantics | formal semantics | pragmatics | pragmatics | speech acts | speech acts | performative utterances | performative utterances | language constructions | language constructions | English | English | German | German | Quechua | Quechua | Tibetan | Tibetan | evidentiality marking | evidentiality marking | epistemic modality | epistemic modality | performatives | performatives | evidentials | evidentials | direct evidentiality | direct evidentiality | indirect evidentiality | indirect evidentiality | conditionals | conditionals | Faller?s ideas | Faller?s ideas | best possible grounds | best possible grounds

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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11.001J Introduction to Urban Design and Development (MIT) 11.001J Introduction to Urban Design and Development (MIT)

Description

This course examines the evolving structure of cities and the way that cities, suburbs, and metropolitan areas can be designed and developed. Boston and other American cities are studied to see how physical, social, political and economic forces interact to shape and reshape cities over time. This course examines the evolving structure of cities and the way that cities, suburbs, and metropolitan areas can be designed and developed. Boston and other American cities are studied to see how physical, social, political and economic forces interact to shape and reshape cities over time.

Subjects

cities | cities | suburbs | suburbs | metropolitan areas | metropolitan areas | change | change | American metropolis | American metropolis | design and development | design and development | urban problems | urban problems | urban design and development | urban design and development | values | values | ideas and design | ideas and design | designs for new towns | designs for new towns | collaboration | collaboration | redevelopment | redevelopment | growth | growth | sprawl | sprawl | community development | community development | city design | city design | 11.001 | 11.001 | 4.250 | 4.250

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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6.931 Development of Inventions and Creative Ideas (MIT) 6.931 Development of Inventions and Creative Ideas (MIT)

Description

This course examines the role of the engineer as patent expert and as technical witness in court and patent interference and related proceedings. It discusses the rights and obligations of engineers in connection with educational institutions, government, and large and small businesses. It compares various manners of transplanting inventions into business operations, including development of New England and other U.S. electronics and biotechnology industries and their different types of institutions. The course also considers American systems of incentive to creativity apart from the patent laws in the atomic energy and space fields. Acknowledgment The instructors would like to thank Joanne Rines and Elijah Ercolino for their efforts in preparing this course. This course examines the role of the engineer as patent expert and as technical witness in court and patent interference and related proceedings. It discusses the rights and obligations of engineers in connection with educational institutions, government, and large and small businesses. It compares various manners of transplanting inventions into business operations, including development of New England and other U.S. electronics and biotechnology industries and their different types of institutions. The course also considers American systems of incentive to creativity apart from the patent laws in the atomic energy and space fields. Acknowledgment The instructors would like to thank Joanne Rines and Elijah Ercolino for their efforts in preparing this course.

Subjects

patents | patents | inventions | inventions | United States | United States | Alexander Graham Bell | Alexander Graham Bell | telephone patent | telephone patent | innovation | innovation | inventors | inventors | rights | rights | law | law | courts | courts | modernization | modernization | ideas | ideas | creativity | creativity | original | original | American Telephone and Telegraph Company | American Telephone and Telegraph Company | Congress | Congress | Constitution | Constitution | Patent Act | Patent Act | Thomas Edison | Thomas Edison

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.980J Organizing for Innovative Product Development (MIT) 15.980J Organizing for Innovative Product Development (MIT)

Description

This course introduces new product development. Topics include technology transfer, relations between science and technology, and the innovation process. This course introduces new product development. Topics include technology transfer, relations between science and technology, and the innovation process.

Subjects

15.980 | 15.980 | ESD.933 | ESD.933 | innovative new product development | innovative new product development | technology transfer | technology transfer | product ideas | product ideas | science and technology | science and technology | technological gatekeeper | technological gatekeeper | rewards systems | rewards systems | innovation process | innovation process

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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Is Tragedy still Alive?

Description

Discussion on whether tragedy still exists in modern culture, whether in films, modern theatre or and other creative arts. Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Subjects

history of ideas | literature | modern tragedy | Hardy | Pinter | philosophy | theory of tragedy | greek | #greatwriters | shakespeare | aristotle | society | the novel | comedy | Beckett | history of ideas | literature | modern tragedy | Hardy | Pinter | philosophy | theory of tragedy | greek | #greatwriters | shakespeare | aristotle | society | the novel | comedy | Beckett

License

http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Does Tragedy Teach?

Description

Third dialogue on the nature of tragedy where they talk about whether tragic theatre teaches people, and if it does, how and what does it teach? Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Subjects

history of ideas | literature | theory of emotion | theatre | gender | philosophy | Medea | hubris | drama | greek | hamartia | aesthetics | oedipus | shakespeare | #greatwriters | Antigone | history of ideas | literature | theory of emotion | theatre | gender | philosophy | Medea | hubris | drama | greek | hamartia | aesthetics | oedipus | shakespeare | #greatwriters | Antigone

License

http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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What does Tragedy do for People?

Description

A discussion of what the use of tragedy is, and whether the emotional experience of tragic theatre is simply a passing thrill or a vital part of life. Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Subjects

literature | theory of emotion | theatre | cognition | history of ideas | drama | greek | #greatwriters | shakespeare | aristotle | theory of tragedy | catharsis | literature | theory of emotion | theatre | cognition | history of ideas | drama | greek | #greatwriters | shakespeare | aristotle | theory of tragedy | catharsis

License

http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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6.972 Algebraic Techniques and Semidefinite Optimization (MIT) 6.972 Algebraic Techniques and Semidefinite Optimization (MIT)

Description

This research-oriented course will focus on algebraic and computational techniques for optimization problems involving polynomial equations and inequalities with particular emphasis on the connections with semidefinite optimization. The course will develop in a parallel fashion several algebraic and numerical approaches to polynomial systems, with a view towards methods that simultaneously incorporate both elements. We will study both the complex and real cases, developing techniques of general applicability, and stressing convexity-based ideas, complexity results, and efficient implementations. Although we will use examples from several engineering areas, particular emphasis will be given to those arising from systems and control applications. This research-oriented course will focus on algebraic and computational techniques for optimization problems involving polynomial equations and inequalities with particular emphasis on the connections with semidefinite optimization. The course will develop in a parallel fashion several algebraic and numerical approaches to polynomial systems, with a view towards methods that simultaneously incorporate both elements. We will study both the complex and real cases, developing techniques of general applicability, and stressing convexity-based ideas, complexity results, and efficient implementations. Although we will use examples from several engineering areas, particular emphasis will be given to those arising from systems and control applications.

Subjects

algebraic and computational techniques | algebraic and computational techniques | optimization problems | optimization problems | polynomial equations | polynomial equations | inequalities | inequalities | semidefinite optimization | semidefinite optimization | convexity-based ideas | convexity-based ideas | complexity results | complexity results | efficient implementations | efficient implementations

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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11.229 Advanced Writing Seminar (MIT) 11.229 Advanced Writing Seminar (MIT)

Description

The purpose of this seminar is to expose the student to a number of different types of writing that one may encounter in a professional career. The class is an opportunity to write, review, rewrite and present a point of view both orally and in written form.   The purpose of this seminar is to expose the student to a number of different types of writing that one may encounter in a professional career. The class is an opportunity to write, review, rewrite and present a point of view both orally and in written form.  

Subjects

different types of writing | different types of writing | write | write | review | review | rewrite and present your point of view both orally and in written form | rewrite and present your point of view both orally and in written form | peer review | peer review | communicate complex ideas | communicate complex ideas | in-class writing | in-class writing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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21A.750J Social Theory and Analysis (MIT) 21A.750J Social Theory and Analysis (MIT)

Description

This course covers major theorists and theoretical schools since the late 19th century. Marx, Weber, Durkheim, Bourdieu, Levi-Strauss, Geertz, Foucault, Gramsci, and others. This course covers major theorists and theoretical schools since the late 19th century. Marx, Weber, Durkheim, Bourdieu, Levi-Strauss, Geertz, Foucault, Gramsci, and others.

Subjects

21A.750 | 21A.750 | STS.250 | STS.250 | Marx | Marx | Weber | Weber | Durkheim | Durkheim | Bourdieu | Bourdieu | Levi-Strauss | Levi-Strauss | Geertz | Geertz | Foucault | Foucault | Gramsc | Gramsc | social theory | social theory | concepts | concepts | debates | debates | history of ideas | history of ideas | intellectual history | intellectual history | anthropology | anthropology

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.810 Marketing Management: Analytics, Frameworks, and Applications (MIT) 15.810 Marketing Management: Analytics, Frameworks, and Applications (MIT)

Description

 This course helps students develop skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics. It presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting are presented.  This course helps students develop skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics. It presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting are presented.

Subjects

marketing ideas | marketing ideas | product strategy | product strategy | advertising | advertising | communications | communications | promotion | promotion | distribution | distribution | price | price | pricing | pricing | customer needs | customer needs | company skills | company skills | competition | competition | collaborators | collaborators | context in marketing and product development | context in marketing and product development | 5C's | 5C's | financial services | financial services | consumer products | consumer products | software | software | auto-mobiles | auto-mobiles | airline services | airline services | not-for-profit eye clinics | not-for-profit eye clinics | e-commerce | e-commerce

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.810 Introduction to Marketing (MIT) 15.810 Introduction to Marketing (MIT)

Description

This course explores theory and practice that draws on Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged. This course explores theory and practice that draws on Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged.

Subjects

marketing ideas | marketing ideas | product strategy | product strategy | advertising | advertising | communications | promotion | distribution | communications | promotion | distribution | price | price | pricing | pricing | customer needs | customer needs | company skills | company skills | competition | competition | collaborators | collaborators | context in marketing and product development | context in marketing and product development | 5C's | 5C's | financial services | financial services | consumer products | consumer products | software | software | auto-mobiles | auto-mobiles | airline services | airline services | not-for-profit eye clinics | not-for-profit eye clinics | e-commerce | e-commerce

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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17.960 Foundations of Political Science (MIT) 17.960 Foundations of Political Science (MIT)

Description

This subject, required of all first-year PhD students in political science, introduces fundamental ideas, theories, and methods in contemporary political science through the study of a small number of major books and articles that are intrinsically good and have been influential in the field. The first semester focuses principally on issues of political theory and international relations, while the second focuses principally on American and comparative politics. Readings in the fall semester from Rawls, A Theory of Justice; Hayek, The Constitution of Liberty; Arrow Social Choice and Individual Values; Olson, The Logic of Collective Action; Waltz, Theory of International Relations; Bull, The Anarchical Society; Foucault, Discipline and Punish; Elster, Cement of Society; Keohane, After This subject, required of all first-year PhD students in political science, introduces fundamental ideas, theories, and methods in contemporary political science through the study of a small number of major books and articles that are intrinsically good and have been influential in the field. The first semester focuses principally on issues of political theory and international relations, while the second focuses principally on American and comparative politics. Readings in the fall semester from Rawls, A Theory of Justice; Hayek, The Constitution of Liberty; Arrow Social Choice and Individual Values; Olson, The Logic of Collective Action; Waltz, Theory of International Relations; Bull, The Anarchical Society; Foucault, Discipline and Punish; Elster, Cement of Society; Keohane, After

Subjects

Political science | Political science | fundamental ideas | fundamental ideas | theories | theories | methods | methods | contemporary | contemporary | major books | major books | articles | articles | political theory | political theory | international relations | international relations | American | American | comparative politics | comparative politics | Rawls | Rawls | A Theory of Justice | A Theory of Justice | Hayek | Hayek | The Constitution of Liberty | The Constitution of Liberty | Arrow | Arrow | Social Choice and Individual Values | Social Choice and Individual Values | Olson | Olson | The Logic of Collective Action | The Logic of Collective Action | Waltz | Waltz | Theory of International Relations | Theory of International Relations | Bull | Bull | The Anarchical Society | The Anarchical Society | Foucault | Foucault | Discipline and Punish | Discipline and Punish | Elster | Elster | Cement of Society | Cement of Society | Keohane | Keohane | After Hegemony | After Hegemony | Allison | Allison | Zelikow | Zelikow | The Essence of Decision | The Essence of Decision | Doyle | Doyle | Kant | Kant | Liberal Legacies | Liberal Legacies | Foreign Affairs | Foreign Affairs

License

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15.810 Introduction to Marketing (MIT) 15.810 Introduction to Marketing (MIT)

Description

This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving.

Subjects

marketing ideas | marketing ideas | product strategy | product strategy | advertising | advertising | communications | promotion | distribution | communications | promotion | distribution | price | price | pricing | pricing | customer needs | customer needs | company skills | company skills | competition | competition | collaborators | collaborators | context in marketing and product development | context in marketing and product development | 5C's | 5C's | financial services | financial services | consumer products | consumer products | software | software | auto-mobiles | auto-mobiles | airline services | airline services | not-for-profit eye clinics | not-for-profit eye clinics | e-commerce | e-commerce | MARKETING | MARKETING | PRODUCT STRATEGY | PRODUCT STRATEGY | ADVERTISING | ADVERTISING | COMMUNICATIONS | COMMUNICATIONS | PRODUCT DEVELOPMENT | PRODUCT DEVELOPMENT | Marketing | Marketing | Product Strategy | Product Strategy | Advertising | Advertising | Communications | Communications | Product Development | Product Development

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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