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15.840 Special Seminar in Marketing: Marketing Management (MIT) 15.840 Special Seminar in Marketing: Marketing Management (MIT)

Description

The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science. The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.

Subjects

marketing management | marketing management | marketing analysis | marketing analysis | market research | market research | competitive analysis | competitive analysis | marketing science | marketing science | creating consumer value | creating consumer value | indentifying customer needs | indentifying customer needs | understand purchasing process | understand purchasing process | forming target segments | forming target segments | product positioning | product positioning | advertising | advertising | advertisements | advertisements | product distribution | product distribution | e-commerce | e-commerce | customer lifetime value | customer lifetime value | pricing | pricing | diffusion | diffusion | customer satisfaction | customer satisfaction | product life cyclce | product life cyclce | branding | branding | brands | brands | product life cycle | product life cycle

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.387 Entrepreneurial Sales (MIT) 15.387 Entrepreneurial Sales (MIT)

Description

This course outlines the practical and tactical ins and outs of how to sell technical products to a sophisticated marketplace. How to build and manage a sales force; building compensation systems for a sales force, assigning territories, resolving disputes, and dealing with channel conflicts. Focus on selling to customers, whether through a direct salesforce, a channel salesforce, or building an OEM relationship. This course outlines the practical and tactical ins and outs of how to sell technical products to a sophisticated marketplace. How to build and manage a sales force; building compensation systems for a sales force, assigning territories, resolving disputes, and dealing with channel conflicts. Focus on selling to customers, whether through a direct salesforce, a channel salesforce, or building an OEM relationship.

Subjects

entrepreneurship | entrepreneurship | sales | sales | marketing | marketing | startup | startup | toolkit | toolkit | ability to sell | ability to sell | salesforce | salesforce | elevator pitch | elevator pitch | closing | closing | sales call | sales call | product knowledge | product knowledge | sales prospecting | sales prospecting | quotas | quotas | compensation | compensation | team selling | team selling | training | training | forecasting | forecasting | regional sales manager | regional sales manager | merger problems | merger problems | inside sales organization | inside sales organization | subsidiary | subsidiary | reorganization | reorganization | OEM | OEM | sales model | sales model | freemium business models | freemium business models | social media | social media | customer relationship management software | customer relationship management software | marketing automation software | marketing automation software

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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1.223J Transportation Policy, Strategy, and Management (MIT) 1.223J Transportation Policy, Strategy, and Management (MIT)

Description

This class surveys the current concepts, theories, and issues in strategic management of transportation organizations. It provides transportation logistics and engineering systems students with an overview of the operating context, leadership challenges, strategies, and management tools that are used in today's public and private transportation organizations. The following concepts, tools, and issues are presented in both public and private sector cases: alternative models of decision-making, strategic planning (e.g., use of SWOT analysis and scenario development), stakeholder valuation and analysis, government-based regulation and cooperation within the transportation enterprise, disaster communications, systems safety, change management, and the impact of globalization. This class surveys the current concepts, theories, and issues in strategic management of transportation organizations. It provides transportation logistics and engineering systems students with an overview of the operating context, leadership challenges, strategies, and management tools that are used in today's public and private transportation organizations. The following concepts, tools, and issues are presented in both public and private sector cases: alternative models of decision-making, strategic planning (e.g., use of SWOT analysis and scenario development), stakeholder valuation and analysis, government-based regulation and cooperation within the transportation enterprise, disaster communications, systems safety, change management, and the impact of globalization.

Subjects

public transportation systems; pollution; infrastructure; government regulation; public policy; strategic planning management; labor relations; maintenance planning; administration; financing; marketing policy; fare policy; management information; decision support systems; transit industry; service provision; private sector; alternative models of decision-making; strategic planning; stakeholder valuation and analysis; government-based regulation and cooperation; transportation enterprise; disaster communications; systems safety; change management; and the impact of globalization; | public transportation systems; pollution; infrastructure; government regulation; public policy; strategic planning management; labor relations; maintenance planning; administration; financing; marketing policy; fare policy; management information; decision support systems; transit industry; service provision; private sector; alternative models of decision-making; strategic planning; stakeholder valuation and analysis; government-based regulation and cooperation; transportation enterprise; disaster communications; systems safety; change management; and the impact of globalization; | public transportation systems | public transportation systems | pollution | pollution | infrastructure | infrastructure | government regulation | government regulation | public policy | public policy | strategic planning management | strategic planning management | labor relations | labor relations | maintenance planning | maintenance planning | administration | administration | financing | financing | marketing policy | marketing policy | fare policy | fare policy | management information | management information | decision support systems | decision support systems | transit industry | transit industry | service provision | service provision | private sector | private sector | alternative models of decision-making | alternative models of decision-making | strategic planning | strategic planning | stakeholder valuation and analysis | stakeholder valuation and analysis | government-based regulation and cooperation | government-based regulation and cooperation | transportation enterprise | transportation enterprise | disaster communications | disaster communications | systems safety | systems safety | change management | change management | and the impact of globalization | and the impact of globalization | the impact of globalization | the impact of globalization | 1.223 | 1.223 | ESD.203 | ESD.203

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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Making the Most of Your Website (Slides)

Description

Your website is the public face of your business - does yours need a face lift? We'll show you how to keep your site fresh using all the latest analytical tools available. Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Subjects

begbroke | business | marketing | online marketing | internet | oxford | begbroke | business | marketing | online marketing | internet | oxford | 2011-11-02

License

http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Making the Most of Your Website

Description

Your website is the public face of your business - does yours need a face lift? We'll show you how to keep your site fresh using all the latest analytical tools available. Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Subjects

begbroke | business | marketing | online marketing | internet | oxford | begbroke | business | marketing | online marketing | internet | oxford | 2011-11-02

License

http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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15.599 Workshop in IT: Collaborative Innovation Networks (MIT) 15.599 Workshop in IT: Collaborative Innovation Networks (MIT)

Description

Diversity begets creativity—in this seminar we tap the amazing power of swarm creativity on the Web by studying and working together as Collaborative Innovation Networks (COINs). As interdisciplinary teams of MIT management, SCAD design, University of Cologne informatics, and Aalto University software engineering students we will explore how to discover latest trends on the Web, and how to make them succeed in online social networks. We study a wide range of methods for predictive analytics (coolhunting) and online social marketing (coolfarming), mostly based on social network analysis and the emerging science of collaboration. Students will also learn to use our own unique MIT-developed Condor tool for Web mining, social network analysis, and trend prediction. Diversity begets creativity—in this seminar we tap the amazing power of swarm creativity on the Web by studying and working together as Collaborative Innovation Networks (COINs). As interdisciplinary teams of MIT management, SCAD design, University of Cologne informatics, and Aalto University software engineering students we will explore how to discover latest trends on the Web, and how to make them succeed in online social networks. We study a wide range of methods for predictive analytics (coolhunting) and online social marketing (coolfarming), mostly based on social network analysis and the emerging science of collaboration. Students will also learn to use our own unique MIT-developed Condor tool for Web mining, social network analysis, and trend prediction.

Subjects

collaborative innovation networks | collaborative innovation networks | social networks | social networks | social marketing | social marketing | Web | Web | swarm creativity | swarm creativity | predictive analytics | predictive analytics | Web trends | Web trends | Facebook | Facebook | email | email | Web mining | Web mining | social network analysis | social network analysis | trend predictions | trend predictions | viral marketing | viral marketing | global virtual collaboration | global virtual collaboration

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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DG6P35 Marketing: Planning for a Domestic Market

Description

The unit is designed to enable you to evaluate the current marketing environment and develop a marketing plan suitable for a domestic market. This unit will give you a good understanding of the elements involved in marketing planning from conception to evaluation.

Subjects

DG6P 35 | marketing analysis | marketing strategy | marketing programmes | marketing audit | competitive advantage | Marketing plan | Marketing planning | SCQF Level 8

License

Licensed to colleges in Scotland only Licensed to colleges in Scotland only Except where expressly indicated otherwise on the face of these materials (i) copyright in these materials is owned by the Scottish Qualification Authority (SQA), and (ii) none of these materials may be Used without the express, prior, written consent of the Colleges Open Learning Exchange Group (COLEG) and SQA, except if and to the extent that such Use is permitted under COLEG's conditions of Contribution and Use of Learning Materials through COLEG’s Repository for the purposes of which these materials are COLEG Materials. Except where expressly indicated otherwise on the face of these materials (i) copyright in these materials is owned by the Scottish Qualification Authority (SQA), and (ii) none of these materials may be Used without the express, prior, written consent of the Colleges Open Learning Exchange Group (COLEG) and SQA, except if and to the extent that such Use is permitted under COLEG's conditions of Contribution and Use of Learning Materials through COLEG’s Repository for the purposes of which these materials are COLEG Materials. http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17761/LicenceSQAMaterialsCOLEG.pdf?sequence=1 http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17761/LicenceSQAMaterialsCOLEG.pdf?sequence=1 SQA

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21W.784 Becoming Digital: Writing about Media Change (MIT) 21W.784 Becoming Digital: Writing about Media Change (MIT)

Description

"Becoming Digital" traces the change in practice, theory and possibility as mechanical and chemical media are augmented or supplanted by digital media. These changes will be grounded in a semester length study of "reports from the front." These reports, found and introduced by students throughout the semester, are the material produced by and about soldiers and civilians on the battlefield from the introduction of wet photography during the Crimean and Civil Wars to contemporary digital content posted daily to Web 2.0 sites from areas such as Iraq and Afghanistan and possibly even the games and simulations they've inspired. Students will work through the ethical, aesthetic, technical and cultural problems raised by the primary content and secondary readings in three pa "Becoming Digital" traces the change in practice, theory and possibility as mechanical and chemical media are augmented or supplanted by digital media. These changes will be grounded in a semester length study of "reports from the front." These reports, found and introduced by students throughout the semester, are the material produced by and about soldiers and civilians on the battlefield from the introduction of wet photography during the Crimean and Civil Wars to contemporary digital content posted daily to Web 2.0 sites from areas such as Iraq and Afghanistan and possibly even the games and simulations they've inspired. Students will work through the ethical, aesthetic, technical and cultural problems raised by the primary content and secondary readings in three pa

Subjects

Writing | Writing | culture | culture | digital | digital | computer | computer | technology | technology | daily lives | daily lives | communicate | communicate | business | business | information | information | entertain | entertain | media | media | values | values | ethical | ethical | aesthetic | aesthetic | images | images | texts | texts | sounds | sounds | people | people | property | property | history | history | identity | identity | movies | movies | games | games | music | music | digital channels | digital channels | content outline | content outline | digital content | digital content | channels | channels | digital media options | digital media options | digital influence | digital influence | digital marketers | digital marketers | digital destinations | digital destinations | behavioral targeting | behavioral targeting | digital marketing | digital marketing | digital platform | digital platform | digital games | digital games | mobile marketing | mobile marketing | smart agents | smart agents | generating awareness. | generating awareness.

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.810 Marketing Management: Analytics, Frameworks, and Applications (MIT) 15.810 Marketing Management: Analytics, Frameworks, and Applications (MIT)

Description

 This course helps students develop skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics. It presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting are presented.  This course helps students develop skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics. It presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting are presented.

Subjects

marketing ideas | marketing ideas | product strategy | product strategy | advertising | advertising | communications | communications | promotion | promotion | distribution | distribution | price | price | pricing | pricing | customer needs | customer needs | company skills | company skills | competition | competition | collaborators | collaborators | context in marketing and product development | context in marketing and product development | 5C's | 5C's | financial services | financial services | consumer products | consumer products | software | software | auto-mobiles | auto-mobiles | airline services | airline services | not-for-profit eye clinics | not-for-profit eye clinics | e-commerce | e-commerce

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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1.223J Transportation Policy, Strategy, and Management (MIT) 1.223J Transportation Policy, Strategy, and Management (MIT)

Description

This class surveys the current concepts, theories, and issues in strategic management of transportation organizations. It provides transportation logistics and engineering systems students with an overview of the operating context, leadership challenges, strategies, and management tools that are used in today's public and private transportation organizations. The following concepts, tools, and issues are presented in both public and private sector cases: alternative models of decision-making, strategic planning (e.g., use of SWOT analysis and scenario development), stakeholder valuation and analysis, government-based regulation and cooperation within the transportation enterprise, disaster communications, systems safety, change management, and the impact of globalization. This class surveys the current concepts, theories, and issues in strategic management of transportation organizations. It provides transportation logistics and engineering systems students with an overview of the operating context, leadership challenges, strategies, and management tools that are used in today's public and private transportation organizations. The following concepts, tools, and issues are presented in both public and private sector cases: alternative models of decision-making, strategic planning (e.g., use of SWOT analysis and scenario development), stakeholder valuation and analysis, government-based regulation and cooperation within the transportation enterprise, disaster communications, systems safety, change management, and the impact of globalization.

Subjects

public transportation systems; pollution; infrastructure; government regulation; public policy; strategic planning management; labor relations; maintenance planning; administration; financing; marketing policy; fare policy; management information; decision support systems; transit industry; service provision; private sector; alternative models of decision-making; strategic planning; stakeholder valuation and analysis; government-based regulation and cooperation; transportation enterprise; disaster communications; systems safety; change management; and the impact of globalization; | public transportation systems; pollution; infrastructure; government regulation; public policy; strategic planning management; labor relations; maintenance planning; administration; financing; marketing policy; fare policy; management information; decision support systems; transit industry; service provision; private sector; alternative models of decision-making; strategic planning; stakeholder valuation and analysis; government-based regulation and cooperation; transportation enterprise; disaster communications; systems safety; change management; and the impact of globalization; | public transportation systems | public transportation systems | pollution | pollution | infrastructure | infrastructure | government regulation | government regulation | public policy | public policy | strategic planning management | strategic planning management | labor relations | labor relations | maintenance planning | maintenance planning | administration | administration | financing | financing | marketing policy | marketing policy | fare policy | fare policy | management information | management information | decision support systems | decision support systems | transit industry | transit industry | service provision | service provision | private sector | private sector | alternative models of decision-making | alternative models of decision-making | strategic planning | strategic planning | stakeholder valuation and analysis | stakeholder valuation and analysis | government-based regulation and cooperation | government-based regulation and cooperation | transportation enterprise | transportation enterprise | disaster communications | disaster communications | systems safety | systems safety | change management | change management | and the impact of globalization | and the impact of globalization | the impact of globalization | the impact of globalization | 1.223 | 1.223 | ESD.203 | ESD.203

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.810 Introduction to Marketing (MIT) 15.810 Introduction to Marketing (MIT)

Description

This course explores theory and practice that draws on Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged. This course explores theory and practice that draws on Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged.

Subjects

marketing ideas | marketing ideas | product strategy | product strategy | advertising | advertising | communications | promotion | distribution | communications | promotion | distribution | price | price | pricing | pricing | customer needs | customer needs | company skills | company skills | competition | competition | collaborators | collaborators | context in marketing and product development | context in marketing and product development | 5C's | 5C's | financial services | financial services | consumer products | consumer products | software | software | auto-mobiles | auto-mobiles | airline services | airline services | not-for-profit eye clinics | not-for-profit eye clinics | e-commerce | e-commerce

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.810 Introduction to Marketing (MIT) 15.810 Introduction to Marketing (MIT)

Description

This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving.

Subjects

marketing ideas | marketing ideas | product strategy | product strategy | advertising | advertising | communications | promotion | distribution | communications | promotion | distribution | price | price | pricing | pricing | customer needs | customer needs | company skills | company skills | competition | competition | collaborators | collaborators | context in marketing and product development | context in marketing and product development | 5C's | 5C's | financial services | financial services | consumer products | consumer products | software | software | auto-mobiles | auto-mobiles | airline services | airline services | not-for-profit eye clinics | not-for-profit eye clinics | e-commerce | e-commerce | MARKETING | MARKETING | PRODUCT STRATEGY | PRODUCT STRATEGY | ADVERTISING | ADVERTISING | COMMUNICATIONS | COMMUNICATIONS | PRODUCT DEVELOPMENT | PRODUCT DEVELOPMENT | Marketing | Marketing | Product Strategy | Product Strategy | Advertising | Advertising | Communications | Communications | Product Development | Product Development

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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n Publicitaria n Publicitaria

Description

La disciplina publicitaria se encuentra sometida a un proceso de cambios continuo, lo que significa que ha de reinventarse para adaptarse a los nuevos tiempos, caracterizados, sobre todo, por la nueva sociedad digital que avanza teniendo a Internet como piedra angular. Nuevo usuario, entorno digital, web 2.0 y nueva comunicacin, en donde los nativos digitales conviven con los inmigrantes y con los todava analfabetos digitales, en un panorama en continua ebullicin. La disciplina publicitaria se encuentra sometida a un proceso de cambios continuo, lo que significa que ha de reinventarse para adaptarse a los nuevos tiempos, caracterizados, sobre todo, por la nueva sociedad digital que avanza teniendo a Internet como piedra angular. Nuevo usuario, entorno digital, web 2.0 y nueva comunicacin, en donde los nativos digitales conviven con los inmigrantes y con los todava analfabetos digitales, en un panorama en continua ebullicin.

Subjects

marketing emocional | marketing emocional | Comunicacion Audiovisual y Publicidad | Comunicacion Audiovisual y Publicidad | creatividad | creatividad | usuario | usuario | publicidad 2.0 | publicidad 2.0 | engagement | engagement | publicidad exterior | publicidad exterior | marketing experiencial | marketing experiencial | consumidor | consumidor | n Audiovisual | n Audiovisual | 2012 | 2012

License

Copyright 2015, UC3M http://creativecommons.org/licenses/by-nc-sa/4.0/

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F390 11 Marketing: Basic Principles

Description

This is an introductory Unit designed to enable students to develop a practical knowledge and understanding of the application of marketing concepts and techniques. Students will be introduced to the fundamental marketing concepts of the marketing mix, market segmentation and market research. The Unit provides a basis for further study for business in general and marketing in particular as well as enabling students to develop skills relevant to employment.

Subjects

F39011 | TranSETT | marketing | marketing orientation | market segmentation | marketing mix | #busnet | BA : Marketing / PR | SCQF Level 5

License

Attribution-NonCommercial-ShareAlike 3.0 Unported Attribution-NonCommercial-ShareAlike 3.0 Unported http://creativecommons.org/licenses/by-nc-sa/3.0/ http://creativecommons.org/licenses/by-nc-sa/3.0/ Scotland's Colleges / SQA Scotland's Colleges / SQA

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DE3C34 Marketing: An Introduction

Description

This unit is designed to provide you with a basic knowledge and understanding of marketing and the operations of a marketing department within an organisation. This Unit introduces you to the basic concepts of marketing and marketing research. It explains the nature and purpose of marketing in both profit and non-profit making organisations and introduces the concept of the marketing mix. You will consider organisations’ product, pricing, distribution and promotional decisions in relation to changing market conditions and you will examine marketing in terms of both consumer and industrial markets. The Unit relates to the marketing of both products and services. Marketing should be at the heart of all organisations and you will consider marketing’s pivotal role in relation to other orga

Subjects

DE3C 34 | marketing mix | marketing plan | consumer buyer behaviour | industrial buyer behaviour | branding | product life cycle | promotional mix | vertical marketing system | channels of distribution | SCQF Level 7

License

Licensed to colleges in Scotland only Licensed to colleges in Scotland only Except where expressly indicated otherwise on the face of these materials (i) copyright in these materials is owned by the Scottish Qualification Authority (SQA), and (ii) none of these materials may be Used without the express, prior, written consent of the Colleges Open Learning Exchange Group (COLEG) and SQA, except if and to the extent that such Use is permitted under COLEG's conditions of Contribution and Use of Learning Materials through COLEG’s Repository for the purposes of which these materials are COLEG Materials. Except where expressly indicated otherwise on the face of these materials (i) copyright in these materials is owned by the Scottish Qualification Authority (SQA), and (ii) none of these materials may be Used without the express, prior, written consent of the Colleges Open Learning Exchange Group (COLEG) and SQA, except if and to the extent that such Use is permitted under COLEG's conditions of Contribution and Use of Learning Materials through COLEG’s Repository for the purposes of which these materials are COLEG Materials. http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17761/LicenceSQAMaterialsCOLEG.pdf?sequence=1 http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17761/LicenceSQAMaterialsCOLEG.pdf?sequence=1 SQA

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15.840 Special Seminar in Marketing: Marketing Management (MIT)

Description

The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.

Subjects

marketing management | marketing analysis | market research | competitive analysis | marketing science | creating consumer value | indentifying customer needs | understand purchasing process | forming target segments | product positioning | advertising | advertisements | product distribution | e-commerce | customer lifetime value | pricing | diffusion | customer satisfaction | product life cyclce | branding | brands | product life cycle

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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Internet Marketing: A highly practical guide to every aspect of internet marketing

Description

Authors:  Alex Trengove Jones, Anna Malczyk, and Justin Beneke Clicked 1381 times. Last clicked 01/21/2015 - 00:22. Teaching & Learning Context:  <p>This textbook can be used to support an internet marketing course or for self-study by students interested in internet marketing. &nbsp;</p>

Subjects

Commerce | Information Systems | Downloadable Documents | Textbooks | English | Post-secondary | emarketing | information systems | internet marketing | marketing | textbook

License

http://creativecommons.org/licenses/by-nc/2.5/za/

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21H.206 American Consumer Culture (MIT) 21H.206 American Consumer Culture (MIT)

Description

This class examines how and why twentieth-century Americans came to define the "good life" through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance. This class examines how and why twentieth-century Americans came to define the "good life" through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.

Subjects

twentieth century history | twentieth century history | history | history | popular culture | popular culture | united states | united states | marketing | marketing | mass-production | mass-production | consumption | consumption | economics | economics | politics | politics | middle class | middle class | advertising | advertising | status | status | American Dream | American Dream | mass-market | mass-market | suburbs | suburbs | e-commerce | e-commerce | fast food | fast food

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.818 Pricing (MIT) 15.818 Pricing (MIT)

Description

This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics covered include pricing in competitive markets, estimating demand, price discrimination, the role of price cues, anticipating competitive responses, pricing in business to business markets, and pricing of new products. Lectures and cases are the primary modes of learning. This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics covered include pricing in competitive markets, estimating demand, price discrimination, the role of price cues, anticipating competitive responses, pricing in business to business markets, and pricing of new products. Lectures and cases are the primary modes of learning.

Subjects

pricing | pricing | pricing strategy | pricing strategy | marketing | marketing | value-based pricing | value-based pricing | maximizing economic value | maximizing economic value | evc | evc | behavioral pricing | behavioral pricing | measuring demand | measuring demand | consumer behavior | consumer behavior | demand | demand | competition | competition | price cut | price cut | price war | price war | segmentation | segmentation | product line pricing | product line pricing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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1.223J Transportation Policy, Strategy, and Management (MIT)

Description

This class surveys the current concepts, theories, and issues in strategic management of transportation organizations. It provides transportation logistics and engineering systems students with an overview of the operating context, leadership challenges, strategies, and management tools that are used in today's public and private transportation organizations. The following concepts, tools, and issues are presented in both public and private sector cases: alternative models of decision-making, strategic planning (e.g., use of SWOT analysis and scenario development), stakeholder valuation and analysis, government-based regulation and cooperation within the transportation enterprise, disaster communications, systems safety, change management, and the impact of globalization.

Subjects

public transportation systems; pollution; infrastructure; government regulation; public policy; strategic planning management; labor relations; maintenance planning; administration; financing; marketing policy; fare policy; management information; decision support systems; transit industry; service provision; private sector; alternative models of decision-making; strategic planning; stakeholder valuation and analysis; government-based regulation and cooperation; transportation enterprise; disaster communications; systems safety; change management; and the impact of globalization; | public transportation systems | pollution | infrastructure | government regulation | public policy | strategic planning management | labor relations | maintenance planning | administration | financing | marketing policy | fare policy | management information | decision support systems | transit industry | service provision | private sector | alternative models of decision-making | strategic planning | stakeholder valuation and analysis | government-based regulation and cooperation | transportation enterprise | disaster communications | systems safety | change management | and the impact of globalization | the impact of globalization | 1.223 | ESD.203

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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Building a Business 2012/13: Marketing and Product Development

Description

Eze Vidra is Head of Campus at the new Google startup space in East London. Previously, Eze was a Strategic Partnerships Development Manager at Google London.

Subjects

campus london | Google | Building a business | marketing | tech | eze vidra | start up | campus london | Google | Building a business | marketing | tech | eze vidra | start up

License

http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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15.812 Marketing Management (MIT) 15.812 Marketing Management (MIT)

Description

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously). This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).

Subjects

marketing | marketing | customer | customer | segmenting | segmenting | market research | market research | consumer behavior | consumer behavior | advertising | advertising | ethics | ethics | competition | competition | pricing | pricing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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Building a Business: Entrepreneurship and the Ideal Business Plan (old)

Description

The ninth of the 2009/10 Building a Business lecture series. Fiona Reid talks about how to write a good business plan and provides advice on how to really sell a business plan to investors. Building a Business is a nine week evening lecture course of basic business skills. The course covers good business practice with a focus on science entrepreneurship. It is designed around technological enterprise but most course material is relevant to general business practice.

Subjects

business plan | investment | investors | entrepreneurship | business | marketing | market research | executive summary | venture idea | N100 | N215 | 1 | ukoer | business plan | investment | investors | entrepreneurship | business | marketing | market research | executive summary | venture idea | N100 | N215 | 1

License

http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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21H.206 American Consumer Culture (MIT) 21H.206 American Consumer Culture (MIT)

Description

This course examines how and why twentieth-century Americans came to define the "good life" through consumption, leisure, and material abundance. Explores how such things as department stores, advertising, mass-produced cars, and suburbs transformed the American economy, society and politics. This course examines how and why twentieth-century Americans came to define the "good life" through consumption, leisure, and material abundance. Explores how such things as department stores, advertising, mass-produced cars, and suburbs transformed the American economy, society and politics.

Subjects

twentieth century history | twentieth century history | history | history | popular culture | popular culture | united states | united states | marketing | marketing | mass-production | mass-production | consumption | consumption | economics | economics | politics | politics | middle class | middle class | twentieth-century Americans | twentieth-century Americans | 20th century | 20th century | good lif | good lif | leisure | leisure | material abundance | material abundance | department stores | department stores | advertising | advertising | mass-produced cars | mass-produced cars | suburbs | suburbs | American economy | American economy | American society | American society | American politics | American politics | mass market | mass market | turn of the century | turn of the century | middle-class society | middle-class society | interwar America | interwar America | mass culture | mass culture | postwar America | postwar America | conspicuous consumption | conspicuous consumption | good life | good life | cars | cars | automobiles | automobiles | vehicles | vehicles | window | window | storefront | storefront | store | store | shop | shop | showroom | showroom | dealers | dealers | dealership | dealership

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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Social marketing

Description

Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.

Subjects

advertising | social_issues | business and management | health | marketing | social_marketing | Education | X000

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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