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Social marketing

Description

Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.

Subjects

advertising | social_issues | business and management | health | marketing | social_marketing | Education | X000

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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15.599 Workshop in IT: Collaborative Innovation Networks (MIT)

Description

Diversity begets creativity—in this seminar we tap the amazing power of swarm creativity on the Web by studying and working together as Collaborative Innovation Networks (COINs). As interdisciplinary teams of MIT management, SCAD design, University of Cologne informatics, and Aalto University software engineering students we will explore how to discover latest trends on the Web, and how to make them succeed in online social networks. We study a wide range of methods for predictive analytics (coolhunting) and online social marketing (coolfarming), mostly based on social network analysis and the emerging science of collaboration. Students will also learn to use our own unique MIT-developed Condor tool for Web mining, social network analysis, and trend prediction.

Subjects

collaborative innovation networks | social networks | social marketing | Web | swarm creativity | predictive analytics | Web trends | Facebook | email | Web mining | social network analysis | trend predictions | viral marketing | global virtual collaboration

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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15.599 Workshop in IT: Collaborative Innovation Networks (MIT) 15.599 Workshop in IT: Collaborative Innovation Networks (MIT)

Description

Diversity begets creativity—in this seminar we tap the amazing power of swarm creativity on the Web by studying and working together as Collaborative Innovation Networks (COINs). As interdisciplinary teams of MIT management, SCAD design, University of Cologne informatics, and Aalto University software engineering students we will explore how to discover latest trends on the Web, and how to make them succeed in online social networks. We study a wide range of methods for predictive analytics (coolhunting) and online social marketing (coolfarming), mostly based on social network analysis and the emerging science of collaboration. Students will also learn to use our own unique MIT-developed Condor tool for Web mining, social network analysis, and trend prediction. Diversity begets creativity—in this seminar we tap the amazing power of swarm creativity on the Web by studying and working together as Collaborative Innovation Networks (COINs). As interdisciplinary teams of MIT management, SCAD design, University of Cologne informatics, and Aalto University software engineering students we will explore how to discover latest trends on the Web, and how to make them succeed in online social networks. We study a wide range of methods for predictive analytics (coolhunting) and online social marketing (coolfarming), mostly based on social network analysis and the emerging science of collaboration. Students will also learn to use our own unique MIT-developed Condor tool for Web mining, social network analysis, and trend prediction.

Subjects

collaborative innovation networks | collaborative innovation networks | social networks | social networks | social marketing | social marketing | Web | Web | swarm creativity | swarm creativity | predictive analytics | predictive analytics | Web trends | Web trends | Facebook | Facebook | email | email | Web mining | Web mining | social network analysis | social network analysis | trend predictions | trend predictions | viral marketing | viral marketing | global virtual collaboration | global virtual collaboration

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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Social marketing

Description

Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals. This free course examines the nature of social marketing and how the adoption of marketing concepts frameworks and techniques developed for commercial marketers can be applied to the solution of social problems.

Subjects

Studies | B324_1 | marketing | social marketing | advertising | Skills for work: Communication

License

Except for third party materials and otherwise stated in the acknowledgement section (see our terms and conditions http://www.open.ac.uk/conditions) this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence. - http://creativecommons.org/licenses/by-nc-sa/4.0 Except for third party materials and otherwise stated in the acknowledgement section (see our terms and conditions http://www.open.ac.uk/conditions) this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence. - http://creativecommons.org/licenses/by-nc-sa/4.0

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