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Description
The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science. The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.Subjects
marketing management | marketing management | marketing analysis | marketing analysis | market research | market research | competitive analysis | competitive analysis | marketing science | marketing science | creating consumer value | creating consumer value | indentifying customer needs | indentifying customer needs | understand purchasing process | understand purchasing process | forming target segments | forming target segments | product positioning | product positioning | advertising | advertising | advertisements | advertisements | product distribution | product distribution | e-commerce | e-commerce | customer lifetime value | customer lifetime value | pricing | pricing | diffusion | diffusion | customer satisfaction | customer satisfaction | product life cyclce | product life cyclce | branding | branding | brands | brands | product life cycle | product life cycleLicense
Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htmSite sourced from
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actors | actors | florida | florida | celebrities | celebrities | advertisements | advertisements | palmbeach | palmbeach | sunbathing | sunbathing | georgehamilton | georgehamilton | suntans | suntansLicense
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See all metadataEubank Machinery Company. Eubank Machinery Company.
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See all metadataThree African American boys in Apalachicola Three African American boys in Apalachicola
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pets | pets | dogs | dogs | children | children | florida | florida | advertisements | advertisements | apalachicola | apalachicola | africanamericanchildren | africanamericanchildrenLicense
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See all metadataCompliments of the Fischer Piano Compliments of the Fischer Piano
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See all metadataWaltham Railroad Watches Waltham Railroad Watches
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tradecards | tradecards | advertisements | advertisements | railroads | railroads | jewelers | jewelers | watches | watchesLicense
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See all metadataKitchen Queen Baking Powder Kitchen Queen Baking Powder
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See all metadataCarpenter Organ Carpenter Organ
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tradecards | tradecards | advertisements | advertisements | organs | organs | children | childrenLicense
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See all metadataCompliments of Dallas Show Case and M'F'G Co. Compliments of Dallas Show Case and M'F'G Co.
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tradecards | tradecards | advertisements | advertisements | houses | houses | children | childrenLicense
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tradecards | tradecards | advertisements | advertisements | liquor | liquor | whiskey | whiskeyLicense
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See all metadataThe Harvard Piano The Harvard Piano
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tradecards | tradecards | advertisements | advertisements | piano | piano | musictrade | musictradeLicense
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tradecards | tradecards | advertisements | advertisements | flowers | flowers | clothing | clothing | retailstores | retailstoresLicense
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See all metadataBoedeker Bros. Confectionery Boedeker Bros. Confectionery
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tradecards | tradecards | advertisements | advertisements | confectionery | confectionery | dolls | dolls | girls | girlsLicense
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See all metadataBoedeker Bros. Confectionery Boedeker Bros. Confectionery
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tradecards | tradecards | advertisements | advertisements | confectionery | confectionery | girls | girls | cats | catsLicense
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See all metadataO. M. Allen, Jr., Buggy Co., Dallas, Texas. O. M. Allen, Jr., Buggy Co., Dallas, Texas.
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See all metadataO. M. Allen, Jr., Buggy Co., Dallas, Texas. O. M. Allen, Jr., Buggy Co., Dallas, Texas.
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tradecards | tradecards | advertisements | advertisements | carriages | carriages | men | men | women | womenLicense
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See all metadataCompliments of Will A. Watkin Music Co. Compliments of Will A. Watkin Music Co.
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tradecards | tradecards | advertisements | advertisements | children | children | musictrade | musictradeLicense
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See all metadataI Use Wright's Pond Lily Toilet Wash. I Use Wright's Pond Lily Toilet Wash.
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tradecards | tradecards | advertisements | advertisements | cleaning | cleaning | cleaningsupplies | cleaningsupplies | soap | soapLicense
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See all metadataAusten's Forest Flower Cologne. Austen's Forest Flower Cologne.
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advertisements | advertisements | tradecards | tradecards | cherubs | cherubs | perfumes | perfumes | text | textLicense
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advertisements | advertisements | tradecards | tradecards | fortunetelling | fortunetelling | palmistry | palmistry | beautyproducts | beautyproductsLicense
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See all metadataCompliments...The Texas Pacific Railway Compliments...The Texas Pacific Railway
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tradecards | tradecards | advertisements | advertisements | railways | railways | texaspacificrailway | texaspacificrailway | peacock | peacock | romany | romanyLicense
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See all metadataT and P Elegant Dining Cars A-La-Carte Service T and P Elegant Dining Cars A-La-Carte Service
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advertisements | advertisements | tradecards | tradecards | texaspacificrailway | texaspacificrailway | diningcarservice | diningcarservice | indians | indians | boats | boatsLicense
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See all metadataSmith, Great Shoe Stores Smith, Great Shoe Stores
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See all metadataWill A. Watkin Music Co. Will A. Watkin Music Co.
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tradecards | tradecards | advertisements | advertisements | music | music | kittens | kittens | frog | frogLicense
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See all metadataA Perfect Model A Perfect Model
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tradecards | tradecards | advertising | advertising | advertisements | advertisements | agriculturalmachinery | agriculturalmachinery | woman | womanLicense
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