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15.764 The Theory of Operations Management (MIT) 15.764 The Theory of Operations Management (MIT)

Description

The doctoral seminar 15.764 focuses on theoretical work for studying operations planning and control problems. This term's special topic, "Customer-Driven Operations," considers how a number of companies have succeeded in focusing their operation systems on the customer. The class reviews the quantitative models and theoretical tools underlying some of the customer-driven operational practices of these cutting-edge companies. Students will read and present research papers on topics such as distribution systems, short life-cycle product management, and forecast evolution models. This MIT OpenCourseWare site is dedicated to the memory of Bhuwan Singh, a member of the class. The doctoral seminar 15.764 focuses on theoretical work for studying operations planning and control problems. This term's special topic, "Customer-Driven Operations," considers how a number of companies have succeeded in focusing their operation systems on the customer. The class reviews the quantitative models and theoretical tools underlying some of the customer-driven operational practices of these cutting-edge companies. Students will read and present research papers on topics such as distribution systems, short life-cycle product management, and forecast evolution models. This MIT OpenCourseWare site is dedicated to the memory of Bhuwan Singh, a member of the class.

Subjects

operations management | operations management | customer-focused operation systems | customer-focused operation systems | customer focus | customer focus | direct-to-consumer business model | direct-to-consumer business model | life-cycle management | life-cycle management | customer-driven operations | customer-driven operations | operational practices | operational practices | distribution systems | distribution systems | customer choice models | customer choice models | assemble-to-order production systems | assemble-to-order production systems | customer service centers | customer service centers | forecast evolution models | forecast evolution models | warehouse systems | warehouse systems | inventory policies | inventory policies | procurement | procurement | managing customer relationships | managing customer relationships | consumer behavior | consumer behavior | short life-cycle production management | short life-cycle production management

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.840 Special Seminar in Marketing: Marketing Management (MIT) 15.840 Special Seminar in Marketing: Marketing Management (MIT)

Description

The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science. The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.

Subjects

marketing management | marketing management | marketing analysis | marketing analysis | market research | market research | competitive analysis | competitive analysis | marketing science | marketing science | creating consumer value | creating consumer value | indentifying customer needs | indentifying customer needs | understand purchasing process | understand purchasing process | forming target segments | forming target segments | product positioning | product positioning | advertising | advertising | advertisements | advertisements | product distribution | product distribution | e-commerce | e-commerce | customer lifetime value | customer lifetime value | pricing | pricing | diffusion | diffusion | customer satisfaction | customer satisfaction | product life cyclce | product life cyclce | branding | branding | brands | brands | product life cycle | product life cycle

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.764 The Theory of Operations Management (MIT)

Description

The doctoral seminar 15.764 focuses on theoretical work for studying operations planning and control problems. This term's special topic, "Customer-Driven Operations," considers how a number of companies have succeeded in focusing their operation systems on the customer. The class reviews the quantitative models and theoretical tools underlying some of the customer-driven operational practices of these cutting-edge companies. Students will read and present research papers on topics such as distribution systems, short life-cycle product management, and forecast evolution models. This MIT OpenCourseWare site is dedicated to the memory of Bhuwan Singh, a member of the class.

Subjects

operations management | customer-focused operation systems | customer focus | direct-to-consumer business model | life-cycle management | customer-driven operations | operational practices | distribution systems | customer choice models | assemble-to-order production systems | customer service centers | forecast evolution models | warehouse systems | inventory policies | procurement | managing customer relationships | consumer behavior | short life-cycle production management

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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15.764 The Theory of Operations Management (MIT)

Description

The doctoral seminar 15.764 focuses on theoretical work for studying operations planning and control problems. This term's special topic, "Customer-Driven Operations," considers how a number of companies have succeeded in focusing their operation systems on the customer. The class reviews the quantitative models and theoretical tools underlying some of the customer-driven operational practices of these cutting-edge companies. Students will read and present research papers on topics such as distribution systems, short life-cycle product management, and forecast evolution models. This MIT OpenCourseWare site is dedicated to the memory of Bhuwan Singh, a member of the class.

Subjects

operations management | customer-focused operation systems | customer focus | direct-to-consumer business model | life-cycle management | customer-driven operations | operational practices | distribution systems | customer choice models | assemble-to-order production systems | customer service centers | forecast evolution models | warehouse systems | inventory policies | procurement | managing customer relationships | consumer behavior | short life-cycle production management

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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Communicating with Pharmacy Customers (Unit 251) Articulate file

Description

This is the unit source file and has been created in Articulate Storyline2. If you have experience with Storyline2 and have a licence you will be able to customise the unit for your own purposes. Please note under the Creative Commons licence if you republish the unit it should be made freely available to others. This unit provides the learner with the necessary knowledge and understanding to be able to communicate effectively with pharmacy customers. It covers the importance of effective communication with pharmacy customers, the importance of identifying customer needs, how to meet those needs and how to work within the limitations of their role It is designed as a blended learning unit for study with the support of a tutor or workplace mentor.

Subjects

ILRforSkills | Articulate | Storyline2 | science industries | pharmacy | pharmacy customers | customers | customer needs | customer care | 2WHAM | complaints | conflict | dispensing medicines | prescriptions | customer service | drugs | patients | standard operating procedures | SOPs | HEALTH CARE / MEDICINE / HEALTH and SAFETY | P

License

Attribution-NonCommercial-ShareAlike 4.0 International Attribution-NonCommercial-ShareAlike 4.0 International http://creativecommons.org/licenses/by-nc-sa/4.0/ http://creativecommons.org/licenses/by-nc-sa/4.0/

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Communicating with Pharmacy Customers (Unit 251) Articulate file

Description

This is the unit source file and has been created in Articulate Storyline2. If you have experience with Storyline2 and have a licence you will be able to customise the unit for your own purposes. Please note under the Creative Commons licence if you republish the unit it should be made freely available to others. This unit provides the learner with the necessary knowledge and understanding to be able to communicate effectively with pharmacy customers. It covers the importance of effective communication with pharmacy customers, the importance of identifying customer needs, how to meet those needs and how to work within the limitations of their role It is designed as a blended learning unit for study with the support of a tutor or workplace mentor.

Subjects

ILRforSkills | Articulate | Storyline2 | science industries | pharmacy | pharmacy customers | customers | customer needs | customer care | 2WHAM | complaints | conflict | dispensing medicines | prescriptions | customer service | drugs | patients | standard operating procedures | SOPs | HEALTH CARE / MEDICINE / HEALTH and SAFETY | P

License

Attribution-NonCommercial-ShareAlike 4.0 International Attribution-NonCommercial-ShareAlike 4.0 International http://creativecommons.org/licenses/by-nc-sa/4.0/ http://creativecommons.org/licenses/by-nc-sa/4.0/

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15.351 Managing Innovation and Entrepreneurship (MIT) 15.351 Managing Innovation and Entrepreneurship (MIT)

Description

This course discusses the basics every manager needs to organize successful technology-driven innovation in both entrepreneurial and established firms. We start by examining innovation-based strategies as a source of competitive advantage and then examine how to build organizations that excel at identifying, building and commercializing technological innovations. Major topics include how the innovation process works; creating an organizational environment that rewards innovation and entrepreneurship; designing appropriate innovation processes (e.g. stage-gate, portfolio management); organizing to take advantage of internal and external sources of innovation; and structuring entrepreneurial and established organizations for effective innovation. The course examines how entrepreneurs can sha This course discusses the basics every manager needs to organize successful technology-driven innovation in both entrepreneurial and established firms. We start by examining innovation-based strategies as a source of competitive advantage and then examine how to build organizations that excel at identifying, building and commercializing technological innovations. Major topics include how the innovation process works; creating an organizational environment that rewards innovation and entrepreneurship; designing appropriate innovation processes (e.g. stage-gate, portfolio management); organizing to take advantage of internal and external sources of innovation; and structuring entrepreneurial and established organizations for effective innovation. The course examines how entrepreneurs can sha

Subjects

innovation | innovation | technology | technology | strategy | strategy | product development | product development | new venture | new venture | process | process | open source | open source | organization | organization | entrepreuneurship | entrepreuneurship | S-curve | S-curve | market dynamics | market dynamics | portfolio management | portfolio management | innovation teams | innovation teams | flexible processes | flexible processes | competition | competition | iterative design | iterative design | incentivizing | incentivizing | value chain | value chain | corporate venturing | corporate venturing | internal venturing | internal venturing | uner-served customers | uner-served customers | over-served customers | over-served customers | disruption | disruption | diffusion | diffusion | market analysis | market analysis | project management | project management

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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Looking after your Customers

Description

A learning activity about customer care and retention and dealing with customer complaints

Subjects

customer retentionen | serviceen | entrepreneurshipen | marketingen | customeren | customer | skills | techniques | business | complaints | retention | care | customer careen | sco | administrative studies | N000

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Communicating with Pharmacy Customers (Unit 251)

Description

This is a SCORM package and needs to run on an LMS platform. This unit provides the learner with the necessary knowledge and understanding to be able to communicate effectively with pharmacy customers. It covers the importance of effective communication with pharmacy customers, the importance of identifying customer needs, how to meet those needs and how to work within the limitations of their role It is designed as a blended learning unit for study with the support of a tutor or workplace mentor.

Subjects

ILRforSkills | science industries | pharmacy | patients | customers | 2WHAM | customer service | complaints | drugs | standard operating procedures | communicating | conflict | SOPs | customer needs | dispensing medicines | prescriptions | customer care | HEALTH CARE / MEDICINE / HEALTH and SAFETY | P

License

Attribution-NonCommercial-ShareAlike 4.0 International Attribution-NonCommercial-ShareAlike 4.0 International http://creativecommons.org/licenses/by-nc-sa/4.0/ http://creativecommons.org/licenses/by-nc-sa/4.0/

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MAS.630 Affective Computing (MIT) MAS.630 Affective Computing (MIT)

Description

This course instructs students on how to develop technologies that help people measure and communicate emotion, that respectfully read and that intelligently respond to emotion, and have internal mechanisms inspired by the useful roles emotions play. This course instructs students on how to develop technologies that help people measure and communicate emotion, that respectfully read and that intelligently respond to emotion, and have internal mechanisms inspired by the useful roles emotions play.

Subjects

neuroscience | neuroscience | emotion | emotion | perception | perception | decision-making | decision-making | creativity | creativity | autism | autism | learning | learning | physiology of emotion | physiology of emotion | machine recognition | machine recognition | wearable systems | wearable systems | usability | usability | frustration | frustration | robot | robot | agent | agent | artificial intelligence | artificial intelligence | synthetic character | synthetic character | avatar | avatar | affect | affect | customer service | customer service | customer experience | customer experience | empathy | empathy | humanoid | humanoid

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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Customer Wants and Needs - Mini Lecture

Description

An introductory mini-lecture about understanding our customers and what it is that they want.

Subjects

customer | customers | customer needs | marketing | demographics | consumers | employability | ukoer | administrative studies | N000

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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DJ4234 Creating a Culture of Customer Care

Description

This unit is designed to enable you to recognise, develop and evaluate effective customer care within a work environment appropriate to your needs. This unit will be relevant to students wishing to enhance their knowledge and understanding of a key area of importance and value in today’s world of work. Outcomes There are three outcomes for this unit. They are: 1. Demonstrate an understanding of establishing and maintaining relationships with customers. For outcome 1 you will be asked to provide evidence of the following knowledge or skills: • identification of customers • factors which contribute to excellent customer care • product and/or service knowledge • understanding of the impact of excellent, acceptable or poor customer service on a business. 2. Analyse the need for empow

Subjects

DJ42 34 | key principles of customer care | Customer loyalty | customer satisfaction differences | Customer satisfaction | Effective transmission | Face to face communication | Telephone communications | Non-verbal communication | Active listening | Total quality management | Reward programmes | mission statements | Monitoring service | customer care strategy | B: Sales Marketing and Distribution | RETAILING | SCQF Level 7

License

Except where expressly indicated otherwise on the face of these materials (i) copyright in these materials is owned by the Scottish Qualification Authority (SQA), and (ii) none of these materials may be Used without the express, prior, written consent of the Colleges Open Learning Exchange Group (COLEG) and SQA, except if and to the extent that such Use is permitted under COLEG's conditions of Contribution and Use of Learning Materials through COLEG’s Repository, for the purposes of which these materials are COLEG Materials. Except where expressly indicated otherwise on the face of these materials (i) copyright in these materials is owned by the Scottish Qualification Authority (SQA), and (ii) none of these materials may be Used without the express, prior, written consent of the Colleges Open Learning Exchange Group (COLEG) and SQA, except if and to the extent that such Use is permitted under COLEG's conditions of Contribution and Use of Learning Materials through COLEG’s Repository, for the purposes of which these materials are COLEG Materials. Licensed to colleges in Scotland only Licensed to colleges in Scotland only http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17761/LicenceSQAMaterialsCOLEG.pdf?sequence=1 http://content.resourceshare.ac.uk/xmlui/bitstream/handle/10949/17761/LicenceSQAMaterialsCOLEG.pdf?sequence=1 SQA SQA

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15.840 Special Seminar in Marketing: Marketing Management (MIT)

Description

The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.

Subjects

marketing management | marketing analysis | market research | competitive analysis | marketing science | creating consumer value | indentifying customer needs | understand purchasing process | forming target segments | product positioning | advertising | advertisements | product distribution | e-commerce | customer lifetime value | pricing | diffusion | customer satisfaction | product life cyclce | branding | brands | product life cycle

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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15.810 Introduction to Marketing (MIT) 15.810 Introduction to Marketing (MIT)

Description

This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving.

Subjects

marketing ideas | marketing ideas | product strategy | product strategy | advertising | advertising | communications | promotion | distribution | communications | promotion | distribution | price | price | pricing | pricing | customer needs | customer needs | company skills | company skills | competition | competition | collaborators | collaborators | context in marketing and product development | context in marketing and product development | 5C's | 5C's | financial services | financial services | consumer products | consumer products | software | software | auto-mobiles | auto-mobiles | airline services | airline services | not-for-profit eye clinics | not-for-profit eye clinics | e-commerce | e-commerce | MARKETING | MARKETING | PRODUCT STRATEGY | PRODUCT STRATEGY | ADVERTISING | ADVERTISING | COMMUNICATIONS | COMMUNICATIONS | PRODUCT DEVELOPMENT | PRODUCT DEVELOPMENT | Marketing | Marketing | Product Strategy | Product Strategy | Advertising | Advertising | Communications | Communications | Product Development | Product Development

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.568B Management Information Systems: Generating Business Value from Information Technology (MIT) 15.568B Management Information Systems: Generating Business Value from Information Technology (MIT)

Description

Information Technology is pervasive in today's firms. For many firms IT is the single largest capital investment, often exceeding 50% of capital expenditure. As a result, in this course we take the strategic perspective of the general manager and study how these leading firms get more value from their IT investments. The course focuses on the business value that can be achieved rather than the details of the technology. Issues around IT governance will pervade the course.An IT background is not required and this is not a "technical" course. This is, however, an integrative course, including issues of business strategy, finance, and the study of organizations and people, which are also covered in other parts of the Sloan MBA program. The creation of business val Information Technology is pervasive in today's firms. For many firms IT is the single largest capital investment, often exceeding 50% of capital expenditure. As a result, in this course we take the strategic perspective of the general manager and study how these leading firms get more value from their IT investments. The course focuses on the business value that can be achieved rather than the details of the technology. Issues around IT governance will pervade the course.An IT background is not required and this is not a "technical" course. This is, however, an integrative course, including issues of business strategy, finance, and the study of organizations and people, which are also covered in other parts of the Sloan MBA program. The creation of business val

Subjects

IT | IT | information technology | information technology | ERP | ERP | resource planning | resource planning | e-business | e-business | capital investments | capital investments | business value | business value | business models | business models | chief information officer | chief information officer | CIO | CIO | IT governance | IT governance | networks | networks | IT enabled business models | IT enabled business models | direct to customer | direct to customer | content provider | content provider | value net integrator | value net integrator | internet | internet | information systems | information systems | information resources | information resources | networked organizations | networked organizations

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.810 Introduction to Marketing (MIT) 15.810 Introduction to Marketing (MIT)

Description

This course explores theory and practice that draws on Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged. This course explores theory and practice that draws on Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged.

Subjects

marketing ideas | marketing ideas | product strategy | product strategy | advertising | advertising | communications | promotion | distribution | communications | promotion | distribution | price | price | pricing | pricing | customer needs | customer needs | company skills | company skills | competition | competition | collaborators | collaborators | context in marketing and product development | context in marketing and product development | 5C's | 5C's | financial services | financial services | consumer products | consumer products | software | software | auto-mobiles | auto-mobiles | airline services | airline services | not-for-profit eye clinics | not-for-profit eye clinics | e-commerce | e-commerce

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.810 Introduction to Marketing (MIT) 15.810 Introduction to Marketing (MIT)

Description

This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses.

Subjects

competition | competition | customer orientation | customer orientation | marketing | marketing | distribution policy | distribution policy | advertising | advertising | pricing | pricing | product strategy | product strategy

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.568A Practical Information Technology Management (MIT) 15.568A Practical Information Technology Management (MIT)

Description

The course purpose is to provide the substance and skill necessary to make sound business decisions relating to information systems and to work with senior line managers in the resolution of issues and problems in this area. Categories of issues which will be addressed in the course include: How do IT and its various manifestations in business, such as the Internet, affect current and future COMPETITIVENESS? How do we align business strategy and plans with IT strategy and IT plans? How can we ENGAGE executives in learning and leading IT-related change? How do we IMPLEMENT new systems, CHANGE work behavior, MANAGE projects? How should we ORGANIZE and GOVERN IT in an organization? The course purpose is to provide the substance and skill necessary to make sound business decisions relating to information systems and to work with senior line managers in the resolution of issues and problems in this area. Categories of issues which will be addressed in the course include: How do IT and its various manifestations in business, such as the Internet, affect current and future COMPETITIVENESS? How do we align business strategy and plans with IT strategy and IT plans? How can we ENGAGE executives in learning and leading IT-related change? How do we IMPLEMENT new systems, CHANGE work behavior, MANAGE projects? How should we ORGANIZE and GOVERN IT in an organization?

Subjects

IT | IT | information technology | information technology | ERP | ERP | resource planning | resource planning | e-business | e-business | capital investments | capital investments | business value | business value | business models | business models | chief information officer | chief information officer | CIO | CIO | IT governance | IT governance | networks | networks | IT enabled business models | IT enabled business models | direct to customer | direct to customer | content provider | content provider | value net integrator | value net integrator | information systems | information systems | technology | technology | competitiveness | competitiveness | business strategy | business strategy | change | change | project managment | project managment

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.810 Marketing Management (MIT) 15.810 Marketing Management (MIT)

Description

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. It is organized so that each class is either a lecture or a case discussion. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses. This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. It is organized so that each class is either a lecture or a case discussion. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses.

Subjects

advertising | advertising | competition | competition | customer orientation | customer orientation | distribution policy | distribution policy | marketing | marketing | pricing | pricing | product strategy | product strategy

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.834 Marketing Strategy (MIT) 15.834 Marketing Strategy (MIT)

Description

The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives Identify, evaluate, and develop marketing strategies. Evaluate a firm’s opportunities. Anticipate competitive dynamics. Evaluate the sustainability of competitive advantages. The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives Identify, evaluate, and develop marketing strategies. Evaluate a firm’s opportunities. Anticipate competitive dynamics. Evaluate the sustainability of competitive advantages.

Subjects

marketing | marketing | corporate strategy | corporate strategy | competitive advantage | competitive advantage | business | business | entrepreneur | entrepreneur | product managment | product managment | investment analysis | investment analysis | technology | technology | consumer | consumer | small firm | small firm | cross selling | cross selling | umbrella branding | umbrella branding | customer intelligence | customer intelligence

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.812 Marketing Management (MIT) 15.812 Marketing Management (MIT)

Description

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously). This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).

Subjects

marketing | marketing | customer | customer | segmenting | segmenting | market research | market research | consumer behavior | consumer behavior | advertising | advertising | ethics | ethics | competition | competition | pricing | pricing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.835 Entrepreneurial Marketing (MIT) 15.835 Entrepreneurial Marketing (MIT)

Description

This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions: Marketing Question: What and how am I selling to whom? New Venture Question: How do I best leverage my limited marketing recourses? Specifically, this course is designed to give students a broad and deep understanding of such topics as: What are major strategic constraints and issues confronted by entrepreneurs today? How can one identify and evaluate marketing opportunities? How do entrepreneurs achieve competitive advantages given limited marketing resources? What major marketing/sales tools are most useful in an entrepreneurial setting? Because there is no universal marketing solution applicable to all entrepr This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions: Marketing Question: What and how am I selling to whom? New Venture Question: How do I best leverage my limited marketing recourses? Specifically, this course is designed to give students a broad and deep understanding of such topics as: What are major strategic constraints and issues confronted by entrepreneurs today? How can one identify and evaluate marketing opportunities? How do entrepreneurs achieve competitive advantages given limited marketing resources? What major marketing/sales tools are most useful in an entrepreneurial setting? Because there is no universal marketing solution applicable to all entrepr

Subjects

entrepreneurship | entrepreneurship | marketing | marketing | strategy | strategy | pricing | pricing | distribution | distribution | customer relationship | customer relationship | preference | preference | venture | venture

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.812 Marketing Management (MIT) 15.812 Marketing Management (MIT)

Description

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously). This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).

Subjects

marketing | marketing | customer | customer | segmenting | segmenting | market research | market research | consumer behavior | consumer behavior | advertising | advertising | ethics | ethics | competition | competition | pricing | pricing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.812 Marketing Management (MIT) 15.812 Marketing Management (MIT)

Description

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously). This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).

Subjects

marketing | marketing | customer | customer | segmenting | segmenting | market research | market research | consumer behavior | consumer behavior | advertising | advertising | ethics | ethics | competition | competition | pricing | pricing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.834 Marketing Strategy (MIT) 15.834 Marketing Strategy (MIT)

Description

The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives Identify, evaluate, and develop marketing strategies. Evaluate a firm’s opportunities. Anticipate competitive dynamics. Evaluate the sustainability of competitive advantages. The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives Identify, evaluate, and develop marketing strategies. Evaluate a firm’s opportunities. Anticipate competitive dynamics. Evaluate the sustainability of competitive advantages.

Subjects

marketing | marketing | corporate strategy | corporate strategy | competitive advantage | competitive advantage | business | business | entrepreneur | entrepreneur | product managment | product managment | investment analysis | investment analysis | technology | technology | consumer | consumer | small firm | small firm | cross selling | cross selling | umbrella branding | umbrella branding | customer intelligence | customer intelligence

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

Site sourced from

http://ocw.mit.edu/rss/all/mit-alltraditionalchinesecourses.xml

Attribution

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