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15.356 How to Develop "Breakthrough" Products and Services (MIT) 15.356 How to Develop "Breakthrough" Products and Services (MIT)

Description

Includes audio/video content: AV selected lectures. To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, such as the "Lead User Method," where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the "art" required to implement a concept development method. 15.356 is a half-term subject. Includes audio/video content: AV selected lectures. To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, such as the "Lead User Method," where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the "art" required to implement a concept development method. 15.356 is a half-term subject.

Subjects

lead user method; innovations; innovation process; idea generation; brainstorming; concept development methods; prototypes; solutions; problem solving; business breakthroughs; incremental improvements; market research; focus groups; MIT Media Lab; creativity | lead user method; innovations; innovation process; idea generation; brainstorming; concept development methods; prototypes; solutions; problem solving; business breakthroughs; incremental improvements; market research; focus groups; MIT Media Lab; creativity | lead user method | lead user method | innovations | innovations | innovation process | innovation process | idea generation | idea generation | brainstorming | brainstorming | concept development methods | concept development methods | prototypes | prototypes | solutions | solutions | problem solving | problem solving | business breakthroughs | business breakthroughs | incremental improvements | incremental improvements | market research | market research | focus groups | focus groups | MIT Media Lab | MIT Media Lab | creativity | creativity

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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CMS.951 Workshop II: Qualitative Social Science Methods for Media Studies (MIT) CMS.951 Workshop II: Qualitative Social Science Methods for Media Studies (MIT)

Description

This course focuses on a number of qualitative social science methods that can be productively used in media studies research including interviewing, participant observation, focus groups, cultural probes, visual sociology, and ethnography. The emphasis will primarily be on understanding and learning concrete techniques that can be evaluated for their usefulness in any given project and utilized as needed. Data organization and analysis will be addressed. Several advanced critical thematics will also be covered, including ethics, reciprocity, "studying up," and risk. The course will be taught via a combination of lectures, class discussions, group exercises, and assignments. This course requires a willingness to work hands-on with learning various social science methods and a commitment This course focuses on a number of qualitative social science methods that can be productively used in media studies research including interviewing, participant observation, focus groups, cultural probes, visual sociology, and ethnography. The emphasis will primarily be on understanding and learning concrete techniques that can be evaluated for their usefulness in any given project and utilized as needed. Data organization and analysis will be addressed. Several advanced critical thematics will also be covered, including ethics, reciprocity, "studying up," and risk. The course will be taught via a combination of lectures, class discussions, group exercises, and assignments. This course requires a willingness to work hands-on with learning various social science methods and a commitment

Subjects

qualitative social science methods | qualitative social science methods | media studies | media studies | interview | interview | participants | participants | observation | observation | focus groups | focus groups | cultural probes | cultural probes | sociology | sociology | ethnography | ethnography | data | data | data organization | data organization | data analysis | data analysis | reciprocity | reciprocity | ethics | ethics | studying up | studying up | risk | risk | social science | social science

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.356 How to Develop "Breakthrough" Products and Services (MIT)

Description

To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, such as the "Lead User Method," where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the "art" required to implement a concept development method. 15.356 is a half-term subject.

Subjects

lead user method; innovations; innovation process; idea generation; brainstorming; concept development methods; prototypes; solutions; problem solving; business breakthroughs; incremental improvements; market research; focus groups; MIT Media Lab; creativity | lead user method | innovations | innovation process | idea generation | brainstorming | concept development methods | prototypes | solutions | problem solving | business breakthroughs | incremental improvements | market research | focus groups | MIT Media Lab | creativity

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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Setting up and facilitating student focus groups

Description

evaluating curriculum developments: Why use Student Focus Groups?Benefits and advantages: easy produces more open responses allows responses from a diverse range of people Limitations: relies on the skills of the facilitator need to be carefully planned and executed transcription and summarisation can be time-consuming

Subjects

ukoer | evaluation | curriculum | student focus groups | facilitation | Education | X000 | EDUCATION / TRAINING / TEACHING | G

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Focus Groups

Description

This is a powerpoint from the module 'Qualitative Research'. This session covers Focus Groups. These resources are particularly intended for those who are learning at and from work. They support a Plymouth University module, which can contribute to the University's Continual Professional Development (CPD) framework. Through this framework learners can achieve a Bachelors in Professional Developments or a Masters in Professional Development. Within the University's CPD programme the resources will be introduced and used by a tutor who will support and facilitate student learning through use of the resources. This will be in the form of blended learning; a mixture of face to face and use of these on-line resources. Information in this document and the tutor notes included within the Powe

Subjects

ukoer | lfwoer | uopcpdrm | wbl | work-based learning | continuous professional development | research skills | qualitative research methods | focus groups | Social studies | L000

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Focus groups at Motherwell College

Description

RSC Staff carried out a series of 12 focus group sessions, 1 in each department, 2 with student groups and 1 with a school group. A report was published and returned to the college to support the decision making process and ensure that areas where there were issues could be better addressed.

Subjects

2009 | case studies | focus groups | qualitative data | Motherwell College | surveys | data gathering | None

License

Attribution-NonCommercial-ShareAlike 4.0 International Attribution-NonCommercial-ShareAlike 4.0 International http://creativecommons.org/licenses/by-nc-sa/4.0/ http://creativecommons.org/licenses/by-nc-sa/4.0/

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CMS.951 Workshop II: Qualitative Social Science Methods for Media Studies (MIT)

Description

This course focuses on a number of qualitative social science methods that can be productively used in media studies research including interviewing, participant observation, focus groups, cultural probes, visual sociology, and ethnography. The emphasis will primarily be on understanding and learning concrete techniques that can be evaluated for their usefulness in any given project and utilized as needed. Data organization and analysis will be addressed. Several advanced critical thematics will also be covered, including ethics, reciprocity, "studying up," and risk. The course will be taught via a combination of lectures, class discussions, group exercises, and assignments. This course requires a willingness to work hands-on with learning various social science methods and a commitment

Subjects

qualitative social science methods | media studies | interview | participants | observation | focus groups | cultural probes | sociology | ethnography | data | data organization | data analysis | reciprocity | ethics | studying up | risk | social science

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

Site sourced from

https://ocw.mit.edu/rss/all/mit-allcourses.xml

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