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15.356 How to Develop "Breakthrough" Products and Services (MIT) 15.356 How to Develop "Breakthrough" Products and Services (MIT)

Description

Includes audio/video content: AV selected lectures. To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, such as the "Lead User Method," where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the "art" required to implement a concept development method. 15.356 is a half-term subject. Includes audio/video content: AV selected lectures. To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, such as the "Lead User Method," where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the "art" required to implement a concept development method. 15.356 is a half-term subject.

Subjects

lead user method; innovations; innovation process; idea generation; brainstorming; concept development methods; prototypes; solutions; problem solving; business breakthroughs; incremental improvements; market research; focus groups; MIT Media Lab; creativity | lead user method; innovations; innovation process; idea generation; brainstorming; concept development methods; prototypes; solutions; problem solving; business breakthroughs; incremental improvements; market research; focus groups; MIT Media Lab; creativity | lead user method | lead user method | innovations | innovations | innovation process | innovation process | idea generation | idea generation | brainstorming | brainstorming | concept development methods | concept development methods | prototypes | prototypes | solutions | solutions | problem solving | problem solving | business breakthroughs | business breakthroughs | incremental improvements | incremental improvements | market research | market research | focus groups | focus groups | MIT Media Lab | MIT Media Lab | creativity | creativity

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.356 How to Develop "Breakthrough" Products and Services (MIT)

Description

To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, such as the "Lead User Method," where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the "art" required to implement a concept development method. 15.356 is a half-term subject.

Subjects

lead user method; innovations; innovation process; idea generation; brainstorming; concept development methods; prototypes; solutions; problem solving; business breakthroughs; incremental improvements; market research; focus groups; MIT Media Lab; creativity | lead user method | innovations | innovation process | idea generation | brainstorming | concept development methods | prototypes | solutions | problem solving | business breakthroughs | incremental improvements | market research | focus groups | MIT Media Lab | creativity

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

Site sourced from

https://ocw.mit.edu/rss/all/mit-allcourses.xml

Attribution

Click to get HTML | Click to get attribution | Click to get URL

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See all metadata