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15.356 How to Develop "Breakthrough" Products and Services (MIT) 15.356 How to Develop "Breakthrough" Products and Services (MIT)

Description

Includes audio/video content: AV selected lectures. To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, such as the "Lead User Method," where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the "art" required to implement a concept development method. 15.356 is a half-term subject. Includes audio/video content: AV selected lectures. To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, such as the "Lead User Method," where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the "art" required to implement a concept development method. 15.356 is a half-term subject.

Subjects

lead user method; innovations; innovation process; idea generation; brainstorming; concept development methods; prototypes; solutions; problem solving; business breakthroughs; incremental improvements; market research; focus groups; MIT Media Lab; creativity | lead user method; innovations; innovation process; idea generation; brainstorming; concept development methods; prototypes; solutions; problem solving; business breakthroughs; incremental improvements; market research; focus groups; MIT Media Lab; creativity | lead user method | lead user method | innovations | innovations | innovation process | innovation process | idea generation | idea generation | brainstorming | brainstorming | concept development methods | concept development methods | prototypes | prototypes | solutions | solutions | problem solving | problem solving | business breakthroughs | business breakthroughs | incremental improvements | incremental improvements | market research | market research | focus groups | focus groups | MIT Media Lab | MIT Media Lab | creativity | creativity

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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Building a Business: Entrepreneurship and the Ideal Business Plan (old)

Description

The ninth of the 2009/10 Building a Business lecture series. Fiona Reid talks about how to write a good business plan and provides advice on how to really sell a business plan to investors. Building a Business is a nine week evening lecture course of basic business skills. The course covers good business practice with a focus on science entrepreneurship. It is designed around technological enterprise but most course material is relevant to general business practice.

Subjects

business plan | investment | investors | entrepreneurship | business | marketing | market research | executive summary | venture idea | N100 | N215 | 1 | ukoer | business plan | investment | investors | entrepreneurship | business | marketing | market research | executive summary | venture idea | N100 | N215 | 1

License

http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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15.840 Special Seminar in Marketing: Marketing Management (MIT) 15.840 Special Seminar in Marketing: Marketing Management (MIT)

Description

The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science. The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.

Subjects

marketing management | marketing management | marketing analysis | marketing analysis | market research | market research | competitive analysis | competitive analysis | marketing science | marketing science | creating consumer value | creating consumer value | indentifying customer needs | indentifying customer needs | understand purchasing process | understand purchasing process | forming target segments | forming target segments | product positioning | product positioning | advertising | advertising | advertisements | advertisements | product distribution | product distribution | e-commerce | e-commerce | customer lifetime value | customer lifetime value | pricing | pricing | diffusion | diffusion | customer satisfaction | customer satisfaction | product life cyclce | product life cyclce | branding | branding | brands | brands | product life cycle | product life cycle

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.812 Marketing Management (MIT) 15.812 Marketing Management (MIT)

Description

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously). This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).

Subjects

marketing | marketing | customer | customer | segmenting | segmenting | market research | market research | consumer behavior | consumer behavior | advertising | advertising | ethics | ethics | competition | competition | pricing | pricing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.812 Marketing Management (MIT) 15.812 Marketing Management (MIT)

Description

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously). This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).

Subjects

marketing | marketing | customer | customer | segmenting | segmenting | market research | market research | consumer behavior | consumer behavior | advertising | advertising | ethics | ethics | competition | competition | pricing | pricing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.812 Marketing Management (MIT) 15.812 Marketing Management (MIT)

Description

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously). This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).

Subjects

marketing | marketing | customer | customer | segmenting | segmenting | market research | market research | consumer behavior | consumer behavior | advertising | advertising | ethics | ethics | competition | competition | pricing | pricing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.812 Marketing Management (MIT) 15.812 Marketing Management (MIT)

Description

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously). This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).

Subjects

marketing | marketing | customer | customer | segmenting | segmenting | market research | market research | consumer behavior | consumer behavior | advertising | advertising | ethics | ethics | competition | competition | pricing | pricing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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Lecture 23: Creating Sequels Lecture 23: Creating Sequels

Description

Description: Sequels can improve on the original: fixing problems, adding new features, targeting an established fanbase, etc. This connection can also constrain the sequel concept and discourage new users. Sara Verrilli describes her experiences with the Thief games. Instructors/speakers: Philip Tan, Jason Begy, Sara Verrilli (Singapore-MIT GAMBIT Game Lab)Keywords: sequel, intellectual property, franchise, fandom, reboot, target audience, market research, expansion pack, user feedbackTranscript: PDFSubtitles: SRTAudio - download: Internet Archive (MP3)Audio - download: iTunes U (MP3)(CC BY-NC-SA) Description: Sequels can improve on the original: fixing problems, adding new features, targeting an established fanbase, etc. This connection can also constrain the sequel concept and discourage new users. Sara Verrilli describes her experiences with the Thief games. Instructors/speakers: Philip Tan, Jason Begy, Sara Verrilli (Singapore-MIT GAMBIT Game Lab)Keywords: sequel, intellectual property, franchise, fandom, reboot, target audience, market research, expansion pack, user feedbackTranscript: PDFSubtitles: SRTAudio - download: Internet Archive (MP3)Audio - download: iTunes U (MP3)(CC BY-NC-SA)

Subjects

sequel | sequel | intellectual property | intellectual property | franchise | franchise | fandom | fandom | reboot | reboot | target audience | target audience | market research | market research | expansion pack | expansion pack | user feedback | user feedback

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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21A.506 The Business of Politics: A View of Latin America (MIT) 21A.506 The Business of Politics: A View of Latin America (MIT)

Description

This class looks at the birth and international expansion of an American industry of political marketing, with a special emphasis on Latin America. We will focus our attention on the cultural processes, sociopolitical contexts and moral utopias that shape the practice of political marketing in the U.S. and in different Latin American countries. By looking at the debates and expert practices at the core of the business of politics, we will explore how the "universal" concept of democracy is interpreted and reworked as it travels through space and time. Specifically, we will study how different groups experimenting with political marketing in different cultural contexts understand the role of citizens in a democracy. This class looks at the birth and international expansion of an American industry of political marketing, with a special emphasis on Latin America. We will focus our attention on the cultural processes, sociopolitical contexts and moral utopias that shape the practice of political marketing in the U.S. and in different Latin American countries. By looking at the debates and expert practices at the core of the business of politics, we will explore how the "universal" concept of democracy is interpreted and reworked as it travels through space and time. Specifically, we will study how different groups experimenting with political marketing in different cultural contexts understand the role of citizens in a democracy.

Subjects

business | business | politics | politics | Latin America | Latin America | marketing | marketing | democracy | democracy | elections | elections | political consulting | political consulting | political campaign | political campaign | party system | party system | electoral legislation | electoral legislation | media platform | media platform | strategy | strategy | public relations | public relations | market research | market research | floating signifiers | floating signifiers | neopopulism | neopopulism

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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15.356 How to Develop "Breakthrough" Products and Services (MIT)

Description

To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, such as the "Lead User Method," where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the "art" required to implement a concept development method. 15.356 is a half-term subject.

Subjects

lead user method; innovations; innovation process; idea generation; brainstorming; concept development methods; prototypes; solutions; problem solving; business breakthroughs; incremental improvements; market research; focus groups; MIT Media Lab; creativity | lead user method | innovations | innovation process | idea generation | brainstorming | concept development methods | prototypes | solutions | problem solving | business breakthroughs | incremental improvements | market research | focus groups | MIT Media Lab | creativity

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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Lecture 23: Creating Sequels

Description

Description: Sequels can improve on the original: fixing problems, adding new features, targeting an established fanbase, etc. This connection can also constrain the sequel concept and discourage new users. Sara Verrilli describes her experiences with the Thief games. Instructors/speakers: Philip Tan, Jason Begy, Sara Verrilli (Singapore-MIT GAMBIT Game Lab)Keywords: sequel, intellectual property, franchise, fandom, reboot, target audience, market research, expansion pack, user feedbackTranscript: PDF (English - US)Subtitles: SRTAudio - download: Internet Archive (MP3)Audio - download: iTunes U (MP3)(CC BY-NC-SA)

Subjects

sequel | intellectual property | franchise | fandom | reboot | target audience | market research | expansion pack | user feedback

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

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ISKRA Market Research teachers notes

Description

Title ISKRA Market Research Session - Market Research to determine viability of product idea Learning Outcomes - At the end of this session students will have had the opportunity to perform initial market research on a new product idea with a view to creating a business or social enterprise. Activity - Yes, group based open-ended problem Case Study - Yes, based on a true entrepreneurial experience Teachers Notes -Yes, word document Support Material - PowerPoint slides, Case study Suggested Prerequisite - ISKRA New Product Assessment - Written report or presentation

Subjects

ukoer | market research | primary data | secondary data | swot | customer | competitor | price | Education | Business Management Accountancy and Finance | X000 | EDUCATION / TRAINING / TEACHING | G

License

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

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Advertising and Promotion

Description

The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. This free course may be completed online at any time. See course site for detailed overview and learning outcomes. (Business Administration 306)

Subjects

advertising | promotion | business | society | communication | market research | segmenting | targeting | positioning | budget | strategy | media planning | execution | evaluation | administrative studies | N000

License

Attribution 2.0 UK: England & Wales Attribution 2.0 UK: England & Wales http://creativecommons.org/licenses/by/2.0/uk/ http://creativecommons.org/licenses/by/2.0/uk/

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15.840 Special Seminar in Marketing: Marketing Management (MIT)

Description

The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.

Subjects

marketing management | marketing analysis | market research | competitive analysis | marketing science | creating consumer value | indentifying customer needs | understand purchasing process | forming target segments | product positioning | advertising | advertisements | product distribution | e-commerce | customer lifetime value | pricing | diffusion | customer satisfaction | product life cyclce | branding | brands | product life cycle

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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21A.506 The Business of Politics: A View of Latin America (MIT)

Description

This class looks at the birth and international expansion of an American industry of political marketing, with a special emphasis on Latin America. We will focus our attention on the cultural processes, sociopolitical contexts and moral utopias that shape the practice of political marketing in the U.S. and in different Latin American countries. By looking at the debates and expert practices at the core of the business of politics, we will explore how the "universal" concept of democracy is interpreted and reworked as it travels through space and time. Specifically, we will study how different groups experimenting with political marketing in different cultural contexts understand the role of citizens in a democracy.

Subjects

business | politics | Latin America | marketing | democracy | elections | political consulting | political campaign | party system | electoral legislation | media platform | strategy | public relations | market research | floating signifiers | neopopulism

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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Lecture 23: Creating Sequels

Description

Description: Sequels can improve on the original: fixing problems, adding new features, targeting an established fanbase, etc. This connection can also constrain the sequel concept and discourage new users. Sara Verrilli describes her experiences with the Thief games. Instructors/speakers: Philip Tan, Jason Begy, Sara Verrilli (Singapore-MIT GAMBIT Game Lab)Keywords: sequel, intellectual property, franchise, fandom, reboot, target audience, market research, expansion pack, user feedbackTranscript: PDFSubtitles: SRTAudio - download: Internet Archive (MP3)Audio - download: iTunes U (MP3)(CC BY-NC-SA)

Subjects

sequel | intellectual property | franchise | fandom | reboot | target audience | market research | expansion pack | user feedback

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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15.812 Marketing Management (MIT)

Description

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).

Subjects

marketing | customer | segmenting | market research | consumer behavior | advertising | ethics | competition | pricing

License

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

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